Simple No-Cost Marketing Solutions: A Survival Guide for the Small Business Owner
Author: Robert Birmingham
Publisher: Lulu.com
Published:
Total Pages: 176
ISBN-13: 1300096578
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Small Business Marketing
Author: Stuart Atkins Mba
Publisher: Booksurge Publishing
Published: 2009-12-21
Total Pages: 0
ISBN-13: 9781439255414
DOWNLOAD EBOOKThis practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read!
Small Business Survival Book
Author: Barbara Weltman
Publisher: John Wiley & Sons
Published: 2006-05-19
Total Pages: 255
ISBN-13: 0471793965
DOWNLOAD EBOOKOwning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble. With a combined fifty years of small business experience between them, authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in today's market. With this book as your guide, you'll discover how to: * Delegate effectively * Monitor cash flow * Extend credit and stay on top of collections * Build and maintain credit and restructure your debt * Meet your tax obligations * Grow your business with successful marketing strategies * Use legal protections * Plan for catastrophe and disaster recovery Whether you're considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.
ISP Marketing Survival Guide
Author: Christopher M. Knight
Publisher: Wiley
Published: 2000-02-04
Total Pages: 0
ISBN-13: 9780471376798
DOWNLOAD EBOOKThe key marketing strategies everyone must know to compete in the worldwide ISP business New ISPs are popping up all over the place and the competition for market share is fierce. In fact, there are over 8,100 ISPs worldwide with a predicted growth rate of 20% for the next five years. Despite this explosive growth, there is a significant lack of information and guidance on how to develop a winning marketing strategy. Written by a pre-eminent ISP marketing expert, this book focuses on the specific issues unique to the ISP business and provides a proven plan to start and grow your ISP. From determining the value of your business and finding your niche to developing an effective marketing campaign and running promotions, you'll find everything you need to know to get up and running. Throughout the book, Knight examines such hot topics as branding, pricing, advertising, service strategies, selling and pricing, and acquisition. He also includes a comprehensive, customizable marketing plan that is ready to be implemented. And, with the help of detailed information, real-world examples, and turnkey models, the author shows how to successfully apply the material to develop your ISP business. This book shows you how to: * Raise your ISP's market value * Determine what makes your ISP unique * Increase the number of new subscribers * Develop a great marketing campaign * Reach and find your target audience * Attract, retain, and train the best customer service staff * Acquire new subscribers via acquisitions of other ISPs As a value-added feature, a complete ISP Business Plan Sample by Jason Zigmont of HowToSell.net is included.
Building a StoryBrand
Author: Donald Miller
Publisher: HarperCollins Leadership
Published: 2017-10-10
Total Pages: 241
ISBN-13: 0718033337
DOWNLOAD EBOOKMore than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Small Business Owner's Guide to Marketing Success
Author: Allison Tibbs
Publisher: Booktango
Published: 2012-07-06
Total Pages: 27
ISBN-13: 1468909959
DOWNLOAD EBOOKAccounting for the Numberphobic
Author: Dawn Fotopulos
Publisher: AMACOM
Published: 2014-09-03
Total Pages: 312
ISBN-13: 0814434339
DOWNLOAD EBOOKAs a small business owner, having knowledge of crucial numbers is the most important tool you can equip yourself with to survive today’s competitive marketplace. If you’re not a numbers person, Accounting for the Numberphobic is to the rescue! Why do so many business owners dread looking at the numbers? Financial statements, ledgers, profit and loss reports--many avoid these and treat them like junk mail and phone solicitors. Nevertheless, it’s true--you’re not a numbers person. How can you learn to make sense out of all this Greek? This easy-to-follow guide demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business--and impacts your decisions. In Accounting for the Numberphobic, you will discover: How your Net Income Statement is the key to growing your profits; How to identify the break-even point that means your business is self-sustaining; Real-world advice on measuring and increasing cash flow; What the Balance Sheet reveals about your company's worth; And much more! Don’t leave your company’s finances entirely in the hands of a third-party accounting service or an employee who is only loyal to the highest paycheck. Knowing the numbers yourself isn’t just about seeing how your company is doing, it’s about knowing where it is going--and guiding it toward the highest profits possible.
A Basic Guide for Buying and Selling a Company
Author: Wilbur M. Yegge
Publisher: John Wiley & Sons
Published: 1996-10-24
Total Pages: 298
ISBN-13: 9780471149422
DOWNLOAD EBOOKExpert advice for a successful transaction Today, businesses are being bought and sold at a rapid rate. As a management consultant who has brokered over 300 small businesses, Wilbur Yegge knows the intricacies involved in the transaction process—and how to overcome them. In this comprehensive guide, he takes you through the ins and outs of the purchasing and vending process, covering everything essential to conclude a successful transaction. Packed with numerous examples, helpful tips, and even a special section on "Yegge's rules," this invaluable resource has complete information on: Contractual obligations in purchase and sale agreements. Working with business brokers. Confidentiality issues, such as tax returns, impropriety, and the discovery process. Effective negotiation strategies. What to include—and what not to—in your selling prospectus. Sellers' pricing methods. Payment alternatives open to buyers.
Outrageous Advertising That's Outrageously Successful
Author: Bill Glazer
Publisher: Morgan James Publishing
Published: 2009-05-01
Total Pages: 269
ISBN-13: 0982379390
DOWNLOAD EBOOKThe legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!
The Coach's Survival Guide
Author: Kim Morgan
Publisher: McGraw-Hill Education (UK)
Published: 2019-07-15
Total Pages: 178
ISBN-13: 0335227031
DOWNLOAD EBOOKWritten by award-winning coach Kim Morgan, this book is aimed at new coaches working in a freelance or self-employed role. It is also a valuable resource for anyone involved in coaching, including trainers of coaches. The Coach’s Survival Guide is an easy to use, accessible book, grounded in practice and experience and including case studies drawn from real-life practice. It is rooted in the real world, normalizing the insecurities felt by many coaches and acknowledging the realities of building a coaching business, while addressing the everyday issues that can hinder a coach's performance or confidence. Kim covers issues such as: • Dealing with Impostor Syndrome • Establishing credibility • Contracting and boundaries • Coaching dilemmas • Building your coaching business • Self-care for coaches This new book is intended to be a survival guide so that coaches can access instant support for dilemmas that occur in their coaching practice. “Reading this book was like spending time with a close friend; a combination of warmth, wit and illumination.” Professor Damian Hughes, Professor of Organisational Psychology and Change “This book is an essential companion to anyone setting out as a professional coach. It provides knowledge, expertise and, perhaps most importantly, comfort for all the challenges that new coaches face.” Tom Preston, C.E.O. The Preston Associates “At last, here is a book that acknowledges the very real challenges involved in building a coaching business – and provides a blueprint for success!” John Perry, Coach and Principal Teaching Fellow, the University of Southampton, UK “This is a hugely practical and accessible support guide to help you address the challenges you will face in developing your coaching practice, from setting up your practice, generating clients and managing yourself in the coaching relationship.” John Leary-Joyce, Exec Chair AoEC International, author Fertile Void
