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Author: Vinnie Jauhari
Publisher: Oxford University Press, USA
Published: 2017-05-17
Total Pages: 604
ISBN-13: 9780199456161
DOWNLOAD EBOOKServices Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
Author: Harsh V. Verma
Publisher: Pearson Education India
Published: 2012
Total Pages: 680
ISBN-13: 9788131754474
DOWNLOAD EBOOKAuthor: K. Douglas Hoffman
Publisher: South Western Educational Publishing
Published: 2001
Total Pages: 608
ISBN-13: 9780030288920
DOWNLOAD EBOOKThe primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
Published: 2011-09
Total Pages: 612
ISBN-13: 9788131732632
DOWNLOAD EBOOKAuthor: Steve Baron
Publisher: Bloomsbury Publishing
Published: 2018-10-18
Total Pages: 376
ISBN-13: 1137163968
DOWNLOAD EBOOKMarketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Author: Glen L. Urban
Publisher: Prentice Hall
Published: 2004
Total Pages: 0
ISBN-13: 9780131831773
DOWNLOAD EBOOKDigital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.
Author: Vecchi, Alessandra
Publisher: IGI Global
Published: 2016-05-03
Total Pages: 899
ISBN-13: 1522501118
DOWNLOAD EBOOKInnovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
Author: Vinnie Jauhari
Publisher: Oxford University Press, USA
Published: 2009
Total Pages: 0
ISBN-13: 9780195689082
DOWNLOAD EBOOKServices: Marketing, Operations, and Management is a comprehensive textbook specially designed to meet the needs of postgraduate management students. It explores the core concepts of the service industry and uses numerous examples, exhibits, flowcharts, formats, and illustrations to explain them. Beginning with an introduction to the service industry, the book elaborates on the service product and the importance of market research in the service industry. Imparting an understanding of consumer behavior, the book discusses segmentation, targeting and positioning in competitive markets. Important service concepts like customer perception of service, customer expectations, and physical evidence are explained. How to manage service operations and processes, evaluating customer feedback and service recovery, managing distribution channels in service industry and managing people are elaborated on. The book also discusses pricing strategies for services and promotion mix. Key contemporary issues like impact of technology, managing quality and excellence, ethics in service marketing, strategies for business growth and emerging service sectors are also explored in detail. Management students will find this book highly useful for its coverage of the key concepts explained through industry-related examples, flowcharts, tables, formats, and illustrations. With its practice-oriented approach, the book would also be useful to professionals in the service industry.
Author: Thomas Fotiadis
Publisher: Taylor & Francis
Published: 2022-02-28
Total Pages: 351
ISBN-13: 0429401167
DOWNLOAD EBOOKMarketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.
Author: Rosemary Varley
Publisher: Bloomsbury Publishing
Published: 2014-05-22
Total Pages: 323
ISBN-13: 1350304905
DOWNLOAD EBOOKPrinciples of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
