A book for anyone who works with children, including parents, educators, and therapists. Explains the importance of using all of the senses to develop foundational skills necessary for growing, learning, decision-making, and communication. Written in an easy-to-understand style with examples, ideas, and strategies to enhance learning and promote positive behavior. Includes a Foundational Skills Inventory to use as an assessment tool.
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Sensory Secrets drives home the importance of using information from all the senses to develop foundational skills necessary for growing, learning, decision making, and communication. It is a guide to promote successful learning and positive behavior in people of all ages. Sensory Secrets is a must for parents; pre-school, kindergarten, and elementary education teachers; homeschoolers; and anyone who wishes to expand their understanding of neurology, thereby increasing positive outcomes. Sensory Secrets is written in an easy to read style with examples, ideas, and strategies. The Foundational Skills Inventory is included as a tool to assist educators and empower parents while locating possible areas of need to facilitate learning. Parents need this book the day they bring their newborn home from the hospital.
Aimed at parents, teachers or therapists, this book provides cost-effective and functional problem-solving tips to use with children who have sensory issues at home, school or in a community setting.
In this fascinating book, spiritual teacher Sonia Choquette reveals the secrets you need to awaken your intuitive voice and ... trust your vibes. If you're ready to step into a Divine, more energetically uplifting experience and live an easier more satisfying life, you'll learn how to do so within these pages...
In this fascinating and informative book, spiritual teacher and psychic Sonia Choquette reveals the secrets you need to awaken your intuitive voice and . . . trust your vibes. If you’re ready to step into a Divine, more energetically uplifting experience and live an easier, more satisfying way of life, you’ll learn how to do so within these pages. In this work, Sonia presents real-life stories of those who learned to tap into their intuition to drastically change and improve their lives; see what they do, how they think, the choices they make, and the attitudes and perspectives they own. In modeling yourself after sixth-sensory people, you too can activate your own intuitive channel. Your intuition supports your creativity, helps heal your emotional wounds, and calms your anxious and uncertain heart. It brings you peace of mind and shows you how to live in a higher, more harmonious way. To fully enjoy your life and to access the innatesense of security, confidence, and courage you deserve, learn to . . . trust your vibes!
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently—integrating touch, taste, smell, sight, and sound—with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.) Among the book's many fascinating factual highlights are the following: -That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma. -Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo. -Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes. -Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo. Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, BRAND sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.
Written in an easy-to-read Q&A format, The Sensory Processing Disorder Answer Book helps parents understand their child's diagnosis and develop a plan for success. Is there medication for sensory processing disorder? How can occupational therapy help? What advice can I give my child's teacher? Can you "outgrow" sensory processing disorder? How can we make social situations less of an ordeal? What are some therapeutic activities I can do with my child? It is estimated that more than 10 percent of children deal with some form of sensory processing disorder (SPD), a neurological disorder characterized by the misinterpretation of everyday sensory information, such as touch, sound, and movement. For many children, SPD can lead to academic struggles, behavioral problems, difficulties with coordination, and other issues. The Sensory Processing Disorder Answer Book is a reassuring, authoritative reference, providing sound advice and immediate answers to your most pressing questions about SPD, such as: What is sensory processing? Does SPD affect social skills? Can you see sensory processing difficulties in an infant? What is Sensory Integration Therapy? Is SPD a sign of autism? Are there tests for SPD? How do I get a prescription for occupational therapy? How do I teach my child to understand his sensory needs? Written in an easy-to-read question and answer format, The Sensory Processing Disorder Answer Book helps you fully understand SPD, conquer your fears, and seek help for your child when necessary.
Annotation Quick reference--question and answer format gives readers easy access to the materialAppeals to a wide base of readers, including parents and family members, medical and paramedical professionals, teachers, social workers and students.
With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. This third revised and expanded edition is a major update of the text of the second edition, adding new chapters on youth culture and consumption, retail psychology, gender and consumption, the globalization of food, and digital consumption and platform capitalism. Theoretical perspectives are introduced such as theories of practice, critical theory, semiotics, and psychoanalysis. Examples from film, literature, and television are used to illustrate concepts and trends in consumption, and a wide range of engaging and up-to-date case studies of consumption are employed throughout. Historical context is provided to help the reader understand how we became consumers in the first place. Written by an experienced teacher, the book offers an accessible and thought-provoking introduction to the concept of consumption for students in sociology, cultural studies, human geography, history, anthropology, and social psychology.
