Selling under the Swastika
Selling under the Swastika

Author: Pamela Swett

Publisher: Stanford University Press

Published: 2013-12-18

Total Pages: 0

ISBN-13: 9780804773553

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Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.

Selling under the Swastika
Selling under the Swastika

Author: Pamela E. Swett

Publisher: Stanford University Press

Published: 2013-12-18

Total Pages: 361

ISBN-13: 0804788839

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Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.

Animation Under the Swastika
Animation Under the Swastika

Author: Rolf Giesen

Publisher: McFarland

Published: 2012-08-02

Total Pages: 245

ISBN-13: 0786489693

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Among their many idiosyncrasies, Adolf Hitler and Joseph Goebbels, the Nazi minister of propaganda, remained serious cartoon aficionados throughout their lives. They adored animation and their influence on German animation after World War II continues to this day. This study explores Hitler and Goebbels' efforts to establish a German cartoon industry to rival Walt Disney's and their love-hate relationship with American producers, whose films they studied behind locked doors. Despite their ambitious dream, all that remains of their efforts are a few cartoon shorts--advertising and puppet films starring dogs, cats, birds, hedgehogs, insects, Teutonic dwarves, and other fairy-tale ensemble. While these pieces do not hold much propaganda value, they perfectly illustrate Hannah Arendt's controversial description of those who perpetrated the Holocaust: the banality of evil.

Surviving the Swastika
Surviving the Swastika

Author: Kristie Macrakis

Publisher: Oxford University Press, USA

Published: 1993

Total Pages: 311

ISBN-13: 0195070100

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A study of the Kaiser Wilhelm Gesellschaft in the Nazi period. Ch. 3 (p. 51-72), "From Accommodation to Passive Opposition, 1933-35," discusses the dismissal of Jews from the various institutes. Max Planck tried to protect his Jewish colleagues from the Nazi authorities, but in vain. The only act of resistance undertaken by the scientists was the Fritz Haber Memorial Ceremony in 1935 (Haber, a Jewish scientist, died in Switzerland in 1934); the Nazis reluctantly allowed it to be held.

The Buddhist Swastika and Hitler's Cross
The Buddhist Swastika and Hitler's Cross

Author: T. K. Nakagaki

Publisher: Stone Bridge Press, Inc.

Published: 2018-09-25

Total Pages: 277

ISBN-13: 1611729335

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A remarkable cross-cultural history that rescues the swastika, an ancient Buddhist symbol, from its deployment by the forces of hate. The swastika has been used for over three thousand years by billions of people in many cultures and religions—including Buddhism, Jainism and Hinduism—as an auspicious symbol of the sun and good fortune. However, beginning with its hijacking and misappropriation by Nazi Germany, it has also been used, and continues to be used, as a symbol of hate in the Western World. Hitler's device is in fact a "hooked cross." Rev. Nakagaki's book explains how and why these symbols got confused, and offers a path to peace, understanding, and reconciliation. Please note: Photographs in the digital edition of the books are in color. Photographs in the print edition are in black and white.

Selling Hitler
Selling Hitler

Author: Nicholas J. O'Shaughnessy

Publisher: Hurst & Company

Published: 2016

Total Pages: 360

ISBN-13: 1849043523

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Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'être, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the Third Reich - its editor and first author. Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiqués, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy city's name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator - his ideas were always second-hand. Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda - it would not have been the Reich.

Swastika Night
Swastika Night

Author: Katharine Burdekin

Publisher: Feminist Press at CUNY

Published: 1985

Total Pages: 212

ISBN-13: 9780935312560

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In a "feudal Europe seven centuries into post-Hitlerian society, Burdekin's novel explores the connection between gender and political power and anticipates modern feminist science fiction."--Cover.

The Swastika
The Swastika

Author: Steven Heller

Publisher: Allworth Press

Published: 2016-11

Total Pages: 0

ISBN-13: 9781621535058

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"Forces even the most sophisticated to rethink and rework their ideas of how images work in the world."--School Library Journal.* Traces the history of the swastika, from religious symbol to reviled symbol * More than 175 illustrations * Powerful examination of the impact of one graphic symbol on society. This acclaimed examination of the most powerful symbol ever created is now available in paperback. The rise and fall of the swastika, and its mysteries and misunderstandings, are fully explained and explored. Readers will be captivated by the twists and turns of the symbol's fortunes, from its pre-Nazi religious and commercial uses, to the Nazi appropriation and misuse of the form, to its contemporary applications as both a racist and an apolitical logo. In a new afterword, author Steven Heller discusses the controversy around ideas to ban the symbol and public reaction to the book since it was first published. This is a classic story, masterfully told, about how one graphic symbol can endure and influence culture for generations. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.