Selling Information Governance to the Business
Selling Information Governance to the Business

Author: Sunil Soares

Publisher:

Published: 2011

Total Pages: 0

ISBN-13: 9781583473689

DOWNLOAD EBOOK

Tackling one of the major challenges with implementing an information-governance program, this book provides insight into the best ways to convince businesses of the value of the practice. Most information-governance programs deal with problems that are common across every enterprise--poor data quality, inconsistency of business terms, fragmented view of the customer and product, and security and privacy. However, these issues manifest themselves differently across different industries and job functions. The author has spoken to hundreds of clients across multiple industries and geographies about their information-governance programs, and as a result, this book provides cross-industry best practices as well as best applications and case studies for a variety of industries and job functions, such as healthcare, manufacturing, transportation, telecommunications, and media.

How to Write and Sell Simple Information for Fun and Profit
How to Write and Sell Simple Information for Fun and Profit

Author: Robert W. Bly

Publisher: Linden Publishing

Published: 2010-08-31

Total Pages: 241

ISBN-13: 1610350200

DOWNLOAD EBOOK

Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.

All the News That's Fit to Sell
All the News That's Fit to Sell

Author: James T. Hamilton

Publisher: Princeton University Press

Published: 2011-10-23

Total Pages: 355

ISBN-13: 1400841410

DOWNLOAD EBOOK

That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. But in All the News That's Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism--media bias, soft news, and pundits as celebrities--arise from the impact of this economic logic on news judgments. This is the first book to develop an economic theory of news, analyze evidence across a wide range of media markets on how incentives affect news content, and offer policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programs from 1969 to 1998 shows how cable competition, deregulation, and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers. Hamilton concludes by calling for lower costs of access to government information, a greater role for nonprofits in funding journalism, the development of norms that stress hard news reporting, and the defining of digital and Internet property rights to encourage the flow of news. Ultimately, this book shows that by more fully understanding the economics behind the news, we will be better positioned to ensure that the news serves the public good.

How to Sell Anything to Anybody
How to Sell Anything to Anybody

Author: Joe Girard

Publisher: Simon and Schuster

Published: 2006-02-07

Total Pages: 196

ISBN-13: 0743273966

DOWNLOAD EBOOK

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Selling the Great War
Selling the Great War

Author: Alan Axelrod

Publisher: Macmillan + ORM

Published: 2009-03-03

Total Pages: 258

ISBN-13: 0230619592

DOWNLOAD EBOOK

The riveting, untold story of George Creel and the Committee on Public Information -- the first and only propaganda initiative sanctioned by the U.S. government. When the people of the United States were reluctant to enter World War I, maverick journalist George Creel created a committee at President Woodrow Wilson's request to sway the tide of public opinion. The Committee on Public Information monopolized every medium and avenue of communication with the goal of creating a nation of enthusiastic warriors for democracy. Forging a path that would later be studied and retread by such characters as Adolf Hitler, the Committee revolutionized the techniques of governmental persuasion, changing the course of history. Selling the War is the story of George Creel and the epoch-making agency he built and led. It will tell how he came to build the and how he ran it, using the emerging industries of mass advertising and public relations to convince isolationist Americans to go to war. It was a force whose effects were felt throughout the twentieth century and continue to be felt, perhaps even more strongly, today. In this compelling and original account, Alan Axelrod offers a fascinating portrait of America on the cusp of becoming a world power and how its first and most extensive propaganda machine attained unprecedented results.

SPIN® -Selling
SPIN® -Selling

Author: Neil Rackham

Publisher: Taylor & Francis

Published: 2020-04-28

Total Pages: 253

ISBN-13: 1000111482

DOWNLOAD EBOOK

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Selling Information by Mail
Selling Information by Mail

Author: Russ von Hoelscher

Publisher: M.O.R.E. Incorporated

Published: 2007-04

Total Pages: 0

ISBN-13: 9781933356099

DOWNLOAD EBOOK

Full-time or spare-time, the moneymaking potential of mail order information marketing is tremendous. In this remarkable NEW BOOK, Russ von Hoelscher (a leader in the field of information selling and a master mail order specialist) shows you how to get started right and reap the rich rewards.

Selling to Major Accounts
Selling to Major Accounts

Author: Terry R. Bacon

Publisher: AMACOM Div American Mgmt Assn

Published: 1999

Total Pages: 348

ISBN-13: 9780814424353

DOWNLOAD EBOOK

Publisher Fact Sheet This valuable book demonstrates with powerful tools, processes, & successful techniques how to build strong relationships with key customers.