Marketing
Marketing

Author: Gary Armstrong

Publisher: Pearson Educación

Published: 2003

Total Pages: 686

ISBN-13: 9789702604006

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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Business
Business

Author: Ricky W. Griffin

Publisher: Pearson Educación

Published: 2004

Total Pages: 722

ISBN-13: 9789702605973

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For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

Author:

Publisher: Editorial Elearning, S.L.

Published:

Total Pages: 304

ISBN-13:

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Diccionario Inglés de Negocios, Comercio Y Finanzas
Diccionario Inglés de Negocios, Comercio Y Finanzas

Author: Emilio-Germán Muñiz Castro

Publisher: Psychology Press

Published: 1998

Total Pages: 1200

ISBN-13: 9780415093934

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This collection of essays and reviews represents the most significant and comprehensive writing on Shakespeare's A Comedy of Errors. Miola's edited work also features a comprehensive critical history, coupled with a full bibliography and photographs of major productions of the play from around the world. In the collection, there are five previously unpublished essays. The topics covered in these new essays are women in the play, the play's debt to contemporary theater, its critical and performance histories in Germany and Japan, the metrical variety of the play, and the distinctly modern perspective on the play as containing dark and disturbing elements. To compliment these new essays, the collection features significant scholarship and commentary on The Comedy of Errors that is published in obscure and difficulty accessible journals, newspapers, and other sources. This collection brings together these essays for the first time.

Meu Próprio Negócio Extra
Meu Próprio Negócio Extra

Author: Meu Próprio Negócio

Publisher: On Line Editora

Published:

Total Pages: 84

ISBN-13:

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Reunir as melhores matérias publicadas na Meu Próprio Negócio sobre o mundo digital já entrou para as tarefas anuais da redação. Afinal, não tem interesse mais crescente entre nossos leitores do que o empreendedorismo e boas ações de gestão que envolvam a web e suas tantas ferramentas. Para que você conte com um bom apanhado de informações que possam tanto inspirá-lo a novos negócios quanto ajudá-lo a incrementar o seu, confira o resultado desta edição especial Negócios na Internet.

Entrepreneurship
Entrepreneurship

Author: Thierry Burger-Helmchen

Publisher: BoD – Books on Demand

Published: 2012-03-14

Total Pages: 310

ISBN-13: 9535102060

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Entrepreneurship is a main driver of economic growth and of social dynamics. However, some basic characteristics like the gender of the entrepreneur, the geographical location, or the social context may have a tremendous impact on the possibility to become an entrepreneur, to create a firm and to prosper. This book is a collection of papers written by an array of international authors interested in the question of entrepreneurship from a gender point of view (male vs female entrepreneurship), a geographical point of view (Africa, Europe, America and Latin America, Asia...) or a specific social context point of view (agricultural economy, farming or family business, etc.).