Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.--Amazon.com.
Transform fundraising events into long-term revenue with expert auction advice A Higher Bid is the nonprofit school and organization guide to planning and executing more exciting, more lucrative special event fundraisers. In this book, award-winning consultant, fundraiser, speaker, and professional auctioneer Kathy Kingston shares her proprietary and proven approaches to audience development, board empowerment, leadership succession, guest cultivation and engagement, and donor development. You'll learn how live auctions, special appeals, innovative icebreakers, silent auctions, and new technologies can help increase revenue, and how to execute these events in a way that translates to a stronger donor base for long-term giving. Kingston describes how to match the guest list and catalog for better results, and reveals the strategies professional auctioneers use to curate the right auction items and discover the right people to generate optimum revenue and engage donors. This book offers a fresh approach to fundraising, showing you how charity benefit auctions can be made a centerpiece of fundraising special events to drive both short- and long-term fundraising goals while providing a fun and inspiring opportunity to generate awareness and keep supporters excited about the mission. Using Kingston's proven framework, you'll learn effective ways to: Strategically increase high-profit revenue streams Increase your organization's donor base Empower the board toward efficiency and productivity Engage supporters more deeply and keep them invested Donors are the lifeblood of any nonprofit organization, and sustainable revenue depends upon their high engagement and willingness to give. Well-executed benefit and charity auctions have proven to be effective fundraisers for nonprofits, associations, and schools of all types, and A Higher Bid is the expert guide to optimizing these special events for maximum impact.
A literary, historical and philosophical discussion of attitudes to blindness by the sighted, and what the blind 'see'Why has there been a persistent fascination by the sighted, including philosophers, poets and the public, in what the blind 'see'? Is the experience of being blind, as Descartes declared, like 'seeing with the hands'? What happens on the rare occasions when surgery allows previously blind people to see for the very first time? And how did evidence from early experimental surgery inform those philosophical debates about vision and touch? These questions and others were prompted by a question that the Irish scientist, Molyneux, asked an English philosopher, Locke, in 1688, but which was to have implications for British empiricism, French sensationism, and the beginnings of psychology that outlasted the long tail of the Enlightenment. Through an unfolding historical and philosophical narrative the book follows up responses to this question in Britain and France, and considers it as an early articulation of sensory substitution, the substitution of one sense (touch) for another (vision). This concept has influenced attitudes towards blindness, and technologies for the blind and vision impaired, to this day.Key FeaturesUnfolds the history of 'blindness' from 17th century that shades into the beginnings of psychologyQuestions the assumed centrality of vision and the eye in Enlightenment philosophy and scienceTraces the core idea of 'sensory substitution' from hypothetical speculations in the 17th century to present day technologies for the blind and vision impaired
Do you want to master the art of seduction for social good? Date Your Donors teaches you how to approach the most attractive charitable partners, make them fall in love with your mission, and say "I Do" when you ask them for their time and money.
There is no shortage of donors.What is lacking is our ability to relate to the donors we already have.That, in essence, is the message of Thomas Wolf's new book, How to Connect with Donors and Double the Money You Raise.Too often today we see donors through the distorted lens of retention rates, average gifts, moves management, and gift table place setters.It's as if our donors have become video game avatars we can manipulate.But that's not how top fundraisers operate. Those who secure the largest gifts do something many of us seem afraid of in this electronic age. They shake hands, they meet for lunch, they lend an ear, they commiserate, they celebrate. And, most importantly, they're genuine. As How to Connect with Donors and Double the Money You Raise makes brilliantly clear, successful fundraising is all about turning a name into a relationship.When you do, the money will flow.
The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
The Novartis Foundation Series is a popular collection of the proceedings from Novartis Foundation Symposia, in which groups of leading scientists from a range of topics across biology, chemistry and medicine assembled to present papers and discuss results. The Novartis Foundation, originally known as the Ciba Foundation, is well known to scientists and clinicians around the world.
