How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.
An advertising creative director and co-producer of Mad Men presents a concise, anecdotal guidebook of rules, principles and insights into the art of persuasion in the information economy. Simultaneous.
For use in schools and libraries only. A co-producer of Mad Men outlines four key elements of successful advertising in today's world, explaining how to craft an effective message and select the best medium for intended audiences.
Salvation from Cinema offers something new to the burgeoning field of "religion and film": the religious significance of film technique. Discussing the history of both cinematic devices and film theory, Crystal Downing argues that attention to the material medium echoes Christian doctrine about the materiality of Christ’s body as the medium of salvation. Downing cites Jewish, Muslim, Buddhist, and Hindu perspectives on film in order to compare and clarify the significance of medium within the frameworks of multiple traditions. This book will be useful to professors and students interested in the relationship between religion and film.
In exploring an array of intimacies between global migrants Nayan Shah illuminates a stunning, transient world of heterogeneous social relations—dignified, collaborative, and illicit. At the same time he demonstrates how the United States and Canada, in collusion with each other, actively sought to exclude and dispossess nonwhite races. Stranger Intimacy reveals the intersections between capitalism, the state's treatment of immigrants, sexual citizenship, and racism in the first half of the twentieth century.
THE WRONG BED HE'D ALWAYS BEEN IN HER DREAMS… Carrie Reynolds had one obsession: Devlin Riley. The sexy bachelor played the starring role in all of Carrie's most sensual fantasies. But to be the kind of woman Devlin desired, Carrie realized she needed to get a life. So she planned an adventure. One that included a boat, a bed…and Devlin? BUT NOW HE WAS IN HER BED! Devlin Riley was used to leaving a trail of broken hearts behind him. But his was never at risk until he woke up and discovered a gorgeous blonde sharing his bed. Only, the woman insisted that it was her bed—and she wasn't sharing. Little did she know that Devlin never walked away from a challenge….
The Wizard Lord's duty is to keep the world in its delicate balance. He must govern lightly to protect his domain from power-hungry interlopers, such as certain wizards who previously fought to rule the world...But if the Wizard Lord himself strays from the way of the just, then it is up to the Chosen to intercede. The Chosen ones are the Leader, the Seer, the Swordsman, the Beauty, the Thief, the Scholar, the Archer, and the Speaker. Each are magically-infused mortal individuals who, for the term of their service, have only one function--to be available to remove an errant Wizard Lord, whether by persuasion or by stronger means. Breaker, a young man of ambition, has taken the mantle of Swordsman from its former bearer who wished to retire. Never did he realize that he would be called to duty so quickly, or that the balance of power in his world would be so precarious. He had a duty to perform. A world to save. So why does he still have doubts...not just about himself, but about the entire balance of power? At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Her fiancé wanted her found… Teddy Logan is on the run. She knows her fiancé, Alan, is determined to find her, but she can't go back yet, not until she's sure there's going to be a wedding. And Birdseye, Colorado, seems to be the perfect place to hide out for a while. That is, until a mysterious stranger comes to town—a mysterious gorgeous stranger who knows far too much about her…. He just wanted her…. P.I. Mack Carlino never mixes business with pleasure. His job is to find Teddy Logan and hand her over to her irate fiancé. Unfortunately, he can't keep his hands off her. Their lovemaking is overwhelming, explosive…earth-shattering. But now Mack had another problem—he has to tell Alan that his runaway fiancée had found a replacement….
