Engaging Data
Engaging Data

Author: Trinette Marquis

Publisher: Rowman & Littlefield

Published: 2018-06-04

Total Pages: 145

ISBN-13: 1475841892

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The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.

How School Boards Give Recognition to Staff
How School Boards Give Recognition to Staff

Author: Canadian Education Association

Publisher: Canadian Education Association

Published: 1988

Total Pages: 60

ISBN-13: 9780920315361

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In October 1987, the Canadian Education Association sent out 224 questionnaires to find out how school boards give recognition to staff and how they foster a climate which enhances human relations within the school system. A total of 103 school boards responded to the survey. This report is based on the 103 surveys received. It discusses recognizing long service and retiring employees, fostering a climate that enhances human relations and staff morale, and measures under consideration. It also contains a list of school boards participating in the survey.

The School and Community Relations
The School and Community Relations

Author: Edward H. Moore

Publisher: Pearson Educacion

Published: 2012-07

Total Pages: 320

ISBN-13: 9780133154962

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For prospective and current educational administrators learning about school and community relations. A well-researched text that presents school officials with information on how to establish effective relationships in the school community. This best-selling text provides school officials with a practice guide to successfully implementing effective communication with their staff and the community while also providing readers with the research that explains how each strategy will improve school quality, community participation, and student learning. The School and Community Relations is organized in such a way that students learn how to establish a working community relations program in an easy-to-understand and step-by-step fashion. In addition, the text's authors are comprised of experienced practitioners and educators that have gained their knowledge and tested their strategies in school systems around the country.

School Public Relations for Student Success
School Public Relations for Student Success

Author: Edward H. Moore

Publisher: Corwin Press

Published: 2009-07-15

Total Pages: 185

ISBN-13: 1452273014

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"Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!

Introduction to Strategic Public Relations
Introduction to Strategic Public Relations

Author: Janis Teruggi Page

Publisher: SAGE Publications

Published: 2017-11-30

Total Pages: 497

ISBN-13: 1506358020

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This practical introductory text presents the comprehensive field of public relations as it is today and as it will be tomorrow, exploring how public relations can play an active role in the betterment of society.

Introduction to Public Relations
Introduction to Public Relations

Author: Janis Teruggi Page

Publisher: SAGE Publications

Published: 2020-09-11

Total Pages: 449

ISBN-13: 1544392036

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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Competency-Based Leadership
Competency-Based Leadership

Author: M. Scott Norton

Publisher: R&L Education

Published: 2013-07-10

Total Pages: 197

ISBN-13: 1475802358

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Competency-Based Leadership is intended for school leaders that currently are serving as practitioners in the field. In addition, those individuals who aspire to a career in the principalship also will find the information of special value. The primary purpose of the book is to provide practicing principals and others to meet the challenges related to learning leadership. The book serves as a guide for ensuring the accomplishment of the goal of establishing a learning culture in the school. Persons who use the book will gain the knowledge and skills that are required for becoming an effective learning-leader in practice.