Schering-Plough
Author: Schering-Plough Corporation
Publisher:
Published: 1991
Total Pages: 15
ISBN-13:
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Author: Schering-Plough Corporation
Publisher:
Published: 1991
Total Pages: 15
ISBN-13:
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Publisher:
Published: 1986
Total Pages:
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DOWNLOAD EBOOKAuthor: United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies
Publisher:
Published: 2005
Total Pages: 420
ISBN-13:
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Publisher:
Published: 2007
Total Pages:
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DOWNLOAD EBOOKAuthor: Schering-Plough Corporation
Publisher:
Published: 1992
Total Pages: 36
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Published: 1997
Total Pages:
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Published: 1970
Total Pages:
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Publisher: CRC Press
Published: 2004
Total Pages: 1939
ISBN-13: 3887631013
DOWNLOAD EBOOK: 2004 Book News, Inc., Portland, OR (booknews.com).
Author: United States. Securities and Exchange Commission
Publisher:
Published: 2007
Total Pages: 1144
ISBN-13:
DOWNLOAD EBOOKAuthor: Stefan H.K. Wuyts
Publisher: Routledge
Published: 2011-01-19
Total Pages: 349
ISBN-13: 1135176906
DOWNLOAD EBOOKIn today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.