Rural Marketing, Environment, Problems and Strategies
Author: T. P. Gopalaswamy
Publisher:
Published: 2010
Total Pages: 13
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: T. P. Gopalaswamy
Publisher:
Published: 2010
Total Pages: 13
ISBN-13:
DOWNLOAD EBOOKAuthor: T.P. Gopalaswamy
Publisher: Vikas Publishing House
Published: 2009-11-01
Total Pages: 266
ISBN-13: 9788125930976
DOWNLOAD EBOOKRural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Author: Ruchika Ramakrishnan
Publisher:
Published: 2006-01-01
Total Pages: 205
ISBN-13: 9788177081206
DOWNLOAD EBOOK"Over the years, marketers and researchers have realised that urban markets in India are fast reaching saturation levels and consequently rural markets in India have a huge untapped potential. The book presents specific reasons for growing importance of rural markets and defines some key relevant concepts. Moreover, the geo-demographic, economic and cultural environment along with the status of rural infrastructure has also been discussed in detail. It also describes various aspects related to product and pricing and examines various decisions that the companies would have to make with regard to these two elements of the rural marketing-mix. The book holds various strategic and managerial implications for marketers and researchers engaged/interested in IndiaÃs vast rural market. "
Author: National Research Council
Publisher: National Academies Press
Published: 2013-04-12
Total Pages: 421
ISBN-13: 0309264146
DOWNLOAD EBOOKThe United States is among the wealthiest nations in the world, but it is far from the healthiest. Although life expectancy and survival rates in the United States have improved dramatically over the past century, Americans live shorter lives and experience more injuries and illnesses than people in other high-income countries. The U.S. health disadvantage cannot be attributed solely to the adverse health status of racial or ethnic minorities or poor people: even highly advantaged Americans are in worse health than their counterparts in other, "peer" countries. In light of the new and growing evidence about the U.S. health disadvantage, the National Institutes of Health asked the National Research Council (NRC) and the Institute of Medicine (IOM) to convene a panel of experts to study the issue. The Panel on Understanding Cross-National Health Differences Among High-Income Countries examined whether the U.S. health disadvantage exists across the life span, considered potential explanations, and assessed the larger implications of the findings. U.S. Health in International Perspective presents detailed evidence on the issue, explores the possible explanations for the shorter and less healthy lives of Americans than those of people in comparable countries, and recommends actions by both government and nongovernment agencies and organizations to address the U.S. health disadvantage.
Author: Pradeep Kashyap
Publisher: Pearson Education India
Published: 2012
Total Pages: 301
ISBN-13: 9788131760352
DOWNLOAD EBOOKAuthor: Sawalia Bihari Verma
Publisher: Scientific Publishers
Published: 2014-07-01
Total Pages: 467
ISBN-13: 9386237504
DOWNLOAD EBOOKThe venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.
Author: Nripendra N Sarma
Publisher: Mittal Publications
Published: 2003
Total Pages: 292
ISBN-13: 9788170998761
DOWNLOAD EBOOKAuthor: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
Published: 2011-09
Total Pages: 612
ISBN-13: 9788131732632
DOWNLOAD EBOOKAuthor: C. S. G. Krishnamacharyulu
Publisher: Pearson Education India
Published: 2011
Total Pages: 420
ISBN-13: 9788177589764
DOWNLOAD EBOOKAuthor: Faisal Ahmed
Publisher: Taylor & Francis
Published: 2022-12-30
Total Pages: 220
ISBN-13: 1000815951
DOWNLOAD EBOOKThe Covid-19 pandemic brought about significant changes in the world order. It not only reshaped the global geopolitical architecture but also created newer challenges and opportunities for international trade and businesses. This book deliberates on these new global realities through a multidisciplinary perspective. It delves into various key issues pertaining to finance, infrastructure, policy, geostrategy, and entrepreneurship in the Indian context. The volume discusses themes such as geostrategic shifts and their impact on the Indo-Pacific region, the effects of Covid-19 on international and economic security, India-China bilateral ties, FDI spill over on domestic firms, entrepreneurship education in India, and the Thai Canal project. Rich in insights on various geo-economic perspectives that continue to shape the global business environment, the book will be useful for students and scholars of sociology, business management, business economics, international trade, geopolitics, international relations, political sociology, and political studies. It will serve as a useful reference for academics, researchers, think tanks, industry professionals, and policymakers.