Rural Market Unleashed: Position Yourself in the Rural Market Effectively

Rural Market Unleashed: Position Yourself in the Rural Market Effectively

Author:

Publisher: Notion Press

Published: 2020-07-06

Total Pages: 148

ISBN-13: 9781649195692

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Rural Market Unleashed discusses the importance of India's rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author's view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do's and don'ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.


Rural Market Unleashed

Rural Market Unleashed

Author: Sarabjit Singh Puri

Publisher: Notion Press

Published: 2020-07-19

Total Pages: 176

ISBN-13: 1649195702

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Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.


Gender and Rural Development: Advanced studies

Gender and Rural Development: Advanced studies

Author: Olanike F. Deji

Publisher: LIT Verlag Münster

Published: 2011

Total Pages: 411

ISBN-13: 3643901046

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The gender irresponsive nature of most textbooks for postgraduate studies in agriculture contributes immensely to the prevalence of gender inequality in the agricultural profession, production, policies, and budgeting, which promotes rural poverty and food insecurity in most developing countries of Africa, including Nigeria. This book is an appropriate resource for gender responsive and advanced agricultural teaching, research, and rural community development services. (Series: Spektrum. Berliner Reihe zu Gesellschaft, Wirtschaft und Politik in Entwicklungsl�¤ndern/Berlin Series on Society, Economy and Politics in Developing Countries - Vol. 107)


The China Society Yearbook, Volume 1 (2006)

The China Society Yearbook, Volume 1 (2006)

Author: Xin Ru

Publisher: BRILL

Published: 2007-11-13

Total Pages: 358

ISBN-13: 9004156372

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The China Society Yearbook (2006) provides analysis of and commentary on social issues in contemporary China, broken down into chapters on different aspects of China’s social development, including change in social structure, population growth, employment, standard of living and education.


And the Rivers Flow

And the Rivers Flow

Author: Sarabjit Singh Oberoi

Publisher: Blue Rose Publishers

Published: 2021-12-31

Total Pages: 244

ISBN-13:

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A love story on the back drop of fictional account of clandestine activities of two warring nation's India nd Pakistan.


Chinese Investment in Africa

Chinese Investment in Africa

Author: David N. Abdulai

Publisher: Routledge

Published: 2016-11-03

Total Pages: 217

ISBN-13: 1317166981

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China leads the world when it comes to investment and influence on the African continent. The extent of Chinese investment in Africa is well known and much has been written about China’s foray into Africa. However, most of the available material has approached this issue by looking at China as the ’New Colonialist’ – more interested in Africa’s vast natural resources than working in partnership for sustained development. Whilst China’s interest in Africa’s resources is evident, it is just half of the story. China’s foray into Africa goes beyond its appetite for natural resources and into the realm of geo-politics and international political economics. For example, China is all too aware of how it can cultivate Africa’s support on global issues at the United Nations and at other international fora. Breaking free from the binary arguments and analysis which characterize this topic, Professor Abdulai presents a refreshing perspective that China’s foray into Africa can produce win–win outcomes for China and Africa – if Africans really know what they want from China. Hitherto, each African country has tended to engage China with an individual bucket list; acting in isolation and not as part of a wider continent (indeed Africa and the African Union does not yet have a coordinated policy towards China). For Africa to be able to do that it needs to know where China is coming from, the factors that contributed to its awakening and success, and the benefits and possible pitfalls of this foray, in order to better position itself for a win–win engagement with China. This book will be a valuable read for policy makers, think-tanks and students of Africa-China studies programmes alike.


The Economics of World War I

The Economics of World War I

Author: Stephen Broadberry

Publisher: Cambridge University Press

Published: 2005-09-29

Total Pages: 363

ISBN-13: 1139448358

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This unique volume offers a definitive new history of European economies at war from 1914 to 1918. It studies how European economies mobilised for war, how existing economic institutions stood up under the strain, how economic development influenced outcomes and how wartime experience influenced post-war economic growth. Leading international experts provide the first systematic comparison of economies at war between 1914 and 1918 based on the best available data for Britain, Germany, France, Russia, the USA, Italy, Turkey, Austria-Hungary and the Netherlands. The editors' overview draws some stark lessons about the role of economic development, the importance of markets and the damage done by nationalism and protectionism. A companion volume to the acclaimed The Economics of World War II, this is a major contribution to our understanding of total war.


The Mirror

The Mirror

Author: E.N.O. Provencal

Publisher: Graphic Communications Group

Published: 1992-11-28

Total Pages: 16

ISBN-13:

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The Chinese Dream

The Chinese Dream

Author: Neville Mars

Publisher: 010 Publishers

Published: 2008

Total Pages: 396

ISBN-13: 9064506523

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"The Chinese Dream is a visual tour de force, both encyclopedic in scope and holistic in approach. Cutting across all levels of scale - from individual to nation - and backed by a truly multi-disciplinary team (encompassing architecture & urban planning, politics, economics, arts & culture, environmental concerns, and sociology) the book synthesizes a vast body of research to tackle the big contemporary questions, and to unpack the paradoxes at the heart of Chinas struggle for change. Bold texts, self-critical design proposals, and thousands of graphics reveal China in all its raucous diversity. This is space as you have never seen it before: brash, outlandish, and very Chinese." .- Prové de leditor.