Routledge Handbook of the Influence Industry
Routledge Handbook of the Influence Industry

Author: Emma Briant

Publisher:

Published: 2025

Total Pages: 0

ISBN-13: 9781032189000

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"This Handbook provides the first comprehensive examination of the influence industry and how it operates worldwide across different domains. The rapid evolution of emerging technologies and data-driven persuasive practices has been linked to the spread of misleading content in domestic and foreign influence campaigns. This has prompted worldwide public and policy discussions about disinformation and how to curb its spread. However, less attention has been paid to the increasingly data-driven commercial industry taking advantage of the opportunities these new technologies afford. The handbook uses the term 'influence' here to include not only messaging and public relations (PR), which fell within the traditional focus of propaganda studies, but to consider the infrastructure and actors behind an advanced array of capabilities that can be used in a coordinated way to affect an audience's emotions, ideas, and behaviors in order to advance a state or non-state actor's objectives - increasingly based on data-driven profiling. The volume fills a gap in scholarship exploring the recent technical, political and economic development of this industry, surveying the extent of different technologies and services offered to clients worldwide across multiple domains (commercial, political, national security and government). The chapters are divided into three thematic sections, and evaluate Influence Industry practices, aims and effectiveness across audiences; business practices and economics; and democratic structures and human rights. They also offer advice for researchers and consider key ethical issues and new regulatory approaches. This volume will be of much interest to students of political science, propaganda studies, sociology, communication studies and journalism"--

Routledge Handbook of the Influence Industry
Routledge Handbook of the Influence Industry

Author: Emma L. Briant

Publisher: Taylor & Francis

Published: 2024-10-14

Total Pages: 448

ISBN-13: 1040121985

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This Handbook provides the first comprehensive examination of the influence industry and how it operates worldwide across different domains. The rapid evolution of emerging technologies and data-driven persuasive practices has been linked to the spread of misleading content in domestic and foreign influence campaigns. This has prompted worldwide public and policy discussions about disinformation and how to curb its spread. However, less attention has been paid to the increasingly data-driven commercial industry taking advantage of the opportunities these new technologies afford. The handbook uses the term ‘influence’ here to include not only messaging and public relations (PR), which fell within the traditional focus of propaganda studies, but to consider the infrastructure and actors behind an advanced array of capabilities that can be used in a coordinated way to affect an audience’s emotions, ideas and behaviors in order to advance a state or non-state actor’s objectives – increasingly based on data-driven profiling. The volume fills a gap in scholarship exploring the recent technical, political and economic development of this industry, surveying the extent of different technologies and services offered to clients worldwide across multiple domains (commercial, political, national security and government). The chapters are divided into three thematic sections and evaluate Influence Industry practices, aims and effectiveness across audiences; business practices and economics; and democratic structures and human rights. They also offer advice for researchers and consider key ethical issues and new regulatory approaches. This volume will be of much interest to students of political science, propaganda studies, sociology, communication studies and journalism.

Routledge Handbook of the Extractive Industries and Sustainable Development
Routledge Handbook of the Extractive Industries and Sustainable Development

Author: Natalia Yakovleva

Publisher: Routledge

Published: 2022-05-30

Total Pages: 772

ISBN-13: 1000579166

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The Routledge Handbook of the Extractive Industries and Sustainable Development provides a cutting-edge, comprehensive overview of current trends, challenges and opportunities for metal and mineral production and use, in the context of climate change and the United Nations Sustainable Development Agenda 2030. Minerals and metals are used throughout the world in manufacturing, construction, infrastructure, production of electronics and consumer goods. Alongside this widespread use, extraction and processing of mineral resources take place in almost every nation at varying scales, both in developing countries and major developed nations. The chapters in this interdisciplinary handbook examine the international governance mechanisms regulating social, environmental and economic implications of mineral resource extraction and use. The original contributions, from a range of scholars, examine the relevance of the mining industry to the United Nations Sustainable Development Goals (SDGs), reviewing important themes such as local communities Indigenous peoples, gender equality and fair trade, showing how mining can influence global sustainable development. The chapters are organised into three sections: Global Trends in Mineral Resources Consumption and Production; Technology, Minerals and Sustainable Development; and Management of Social, Environmental and Economic Issues in the Mining Industry. This handbook will serve as an important resource for students and researchers of geology, geography, earth science, environmental studies, engineering, international development, sustainable development and business management, among others. It will also be of interest to professionals in governmental, international and non-governmental organisations that are working on issues of resource governance, environmental protection and social justice.

Routledge Handbook of Political Management
Routledge Handbook of Political Management

Author: Dennis W. Johnson

Publisher: Routledge

Published: 2010-03-17

Total Pages: 653

ISBN-13: 1135897492

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A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life.

The Routledge Handbook of Critical Public Relations
The Routledge Handbook of Critical Public Relations

Author: Jacquie L'Etang

Publisher: Routledge

Published: 2015-08-11

Total Pages: 447

ISBN-13: 131791886X

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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Influencer
Influencer

Author: T. Bettina Cornwell

Publisher: Routledge

Published: 2020-12-29

Total Pages: 109

ISBN-13: 1000317862

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The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.

Routledge Handbook of Sport Communication
Routledge Handbook of Sport Communication

Author: PaulM. Pedersen

Publisher: Routledge

Published: 2017-07-05

Total Pages: 722

ISBN-13: 1351550446

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The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don?t rely on effective communications.Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

Routledge Handbook of Cultural and Creative Industries in Asia
Routledge Handbook of Cultural and Creative Industries in Asia

Author: Lorraine Lim

Publisher: Routledge

Published: 2018-12-07

Total Pages: 388

ISBN-13: 1317337271

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Recent years have witnessed the remarkable development of the cultural and creative industries (CCIs) in Asia, from the global popularity of the Japanese games and anime industries, to Korea’s film and pop music successes. While CCIs in these Asian cultural powerhouses aspire to become key players in the global cultural economy, Southeast Asian countries such as Malaysia and Thailand are eager to make a strong mark in the region’s cultural landscape. As the first handbook on CCIs in Asia, this book provides readers with a contextualized understanding of the conditions and operation of Asian CCIs. Both internationalising and de-Westernising our knowledge of CCIs, it offers a comprehensive contribution to the field from academics, practitioners and activists alike. Covering 12 different societies in Asia from Japan and China to Thailand, Indonesia and India, the themes include: State policy in shaping CCIs Cultural production inside and outside of institutional frameworks Circulation of CCIs products and consumer culture Cultural activism and independent culture Cultural heritage as an industry. Presenting a detailed set of case studies, this book will be an essential companion for researchers and students in the field of cultural policy, cultural and creative industries, media and cultural studies, and Asian studies in general.

Routledge Handbook of Football Business and Management
Routledge Handbook of Football Business and Management

Author: Simon Chadwick

Publisher: Routledge

Published: 2018-11-19

Total Pages: 624

ISBN-13: 1351262785

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Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.

The Routledge Handbook to Regional Development in Central and Eastern Europe
The Routledge Handbook to Regional Development in Central and Eastern Europe

Author: Gábor Lux

Publisher: Taylor & Francis

Published: 2017-07-06

Total Pages: 341

ISBN-13: 1317123948

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Twenty-five years into transformation, Central and Eastern European regions have undergone substantial socio-economic restructuring, integrating into European and global networks and producing new patterns of regional differentiation and development. Yet post-socialist modernisation has not been without its contradictions, manifesting in increasing social and territorial inequalities. Recent studies also suggest there are apparent limits to post-socialist growth models, accompanying a new set of challenges within an increasingly uncertain world. Aiming to deliver a new synthesis of regional development issues at the crossroads between ‘post-socialism’ and ‘post-transition’, this book identifies the main driving forces of spatial restructuring in Central and Eastern Europe, and charts the different regional development paths which take shape against the backdrop of post-crisis Europe. A comparative approach is used to highlight common development challenges and the underlying patterns of socio-economic differentiation alike. The issues investigated within the Handbook extend to a discussion of the varied economic consequences of transition, the social structures and institutional systems which underpin development processes, and the broadly understood sustainability of Central and Eastern Europe’s current development model. This book will be of interest to academics and policymakers working in the fields of regional studies, economic geography, development studies and policy.