A Handbook
A Handbook

Author: Rebecca Elmore-Yalch

Publisher: Transportation Research Board

Published: 1998

Total Pages: 212

ISBN-13: 9780309062688

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Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.

Elements Needed to Create High Ridership Transit Systems
Elements Needed to Create High Ridership Transit Systems

Author: TranSystems Corporation

Publisher: Transportation Research Board

Published: 2007

Total Pages: 137

ISBN-13: 0309098858

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"TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.

Transit Markets of the Future
Transit Markets of the Future

Author: Sandra Rosenbloom

Publisher: Transportation Research Board

Published: 1998

Total Pages: 204

ISBN-13: 9780309062534

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Examines the effects of current trends (e.g., demographic, economic, social, land use, and transport policy) and trends expected over the next 15 years on current and future transit markets. Although many of these trends are not favorable to public transit, a number are identified that provide opportunities for maintaining current transit markets and creating new, expanded, or different transit markets. The report identifies 40 transit service concepts that appear to offer the most effective means of adjusting to these societal trends.