The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
_______________ 'One of the best books yet written on data and algorithms. . .deserves a place on the bestseller charts.' (The Times) You are accused of a crime. Who would you rather determined your fate - a human or an algorithm? An algorithm is more consistent and less prone to error of judgement. Yet a human can look you in the eye before passing sentence. Welcome to the age of the algorithm, the story of a not-too-distant future where machines rule supreme, making important decisions - in healthcare, transport, finance, security, what we watch, where we go even who we send to prison. So how much should we rely on them? What kind of future do we want? Hannah Fry takes us on a tour of the good, the bad and the downright ugly of the algorithms that surround us. In Hello World she lifts the lid on their inner workings, demonstrates their power, exposes their limitations, and examines whether they really are an improvement on the humans they are replacing. A BBC RADIO 4- BOOK OF THE WEEK SHORTLISTED FOR THE 2018 BAILLIE GIFFORD PRIZE AND 2018 ROYAL SOCIETY SCIENCE BOOK PRIZE
An unconventional book of wisdom and life advice from renowned business school professor and New York Times bestselling author of The Four Scott Galloway. Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures deal with life strategy, not business. In the classroom, on his blog, and in YouTube videos garnering millions of views, he regularly offers hard-hitting answers to the big questions: What's the formula for a life well lived? How can you have a meaningful career, not just a lucrative one? Is work/life balance possible? What are the elements of a successful relationship? The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway's mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories. Whether it's advice on if you should drop out of school to be an entrepreneur (it might have worked for Steve Jobs, but you're probably not Steve Jobs), ideas on how to position yourself in a crowded job market (do something "boring" and move to a city; passion is for people who are already rich), discovering what the most important decision in your life is (it's not your job, your car, OR your zip code), or arguing that our relationships to others are ultimately all that matter, Galloway entertains, inspires, and provokes. Brash, funny, and surprisingly moving, The Algebra of Happiness represents a refreshing perspective on our need for both professional success and personal fulfillment, and makes the perfect gift for any new graduate, or for anyone who feels adrift.
Crack Youtube Success Code Mastering the YouTube Algorithm Table of Contents Chapter 1. Introduction to YouTube Algorithm and Its Importance Chapter 2. How YouTube's Algorithm Works: Core Principles Chapter 3. Video Metadata and Its Impact on the Algorithm Chapter 4. YouTube SEO: Optimizing Titles, Descriptions, and Tags Chapter 5. Video Thumbnails: Creating Eye-catching Visuals Chapter 6. Audience Retention: Keeping Viewers Engaged Chapter 7. Video Watch Time: Maximizing Viewer Duration Chapter 8. Audience Interaction: Encouraging Likes, Comments, and Shares Chapter 9. YouTube Analytics: Measuring Success and Identifying Opportunities Chapter 10. Channel Authority: Building Trust with YouTube and Your Audience Chapter 11. The Role of Subscriber Count in the Algorithm Chapter 12. YouTube's Suggested Videos and Their Influence on Your Channel Chapter 13. Search Rankings: How to Appear in YouTube Search Results Chapter 14. Collaborations and Cross-Promotion: Partnering with Other Creators Chapter 15. Navigating YouTube's Monetization Policies and Guidelines Chapter 16. YouTube Ads and Their Impact on the Algorithm Chapter 17. The Algorithm and YouTube's Content Policies: What You Need to Know Chapter 18. Leveraging YouTube's Algorithm for Live Streaming Chapter 19. Algorithm Updates: Staying Informed and Adapting Your Strategy Chapter 20. The Impact of YouTube Premium on the Algorithm Chapter 21. YouTube Shorts and Their Relationship with the Algorithm Chapter 22. YouTube Algorithm Myths and Misconceptions: Debunking Common Beliefs Chapter 23. Case Studies: Successful Creators and the Algorithm Chapter 24. Conclusion: Achieving Long-term Success on YouTube 1. Maximizing Watch Time and User Engagement on YouTube In order to boost watch time and user engagement, focus on strong openings, compelling storytelling, optimal pacing, and providing valuable information. Analyze audience retention reports, address viewer feedback, and experiment with video length to optimize your content. To further enhance your content, incorporate calls-to-action and leverage playlists to promote binge-watching. This will result in an algorithmic boost, increased channel growth, and higher potential for monetization. 2. Optimizing Metadata for Relevance and Discovery To improve relevance and discovery, create engaging titles, descriptions, and tags that are both descriptive and accurate. Think like your audience and be concise to avoid keyword stuffing. Use keywords to spark curiosity and be informative. Add timestamps to your descriptions for better personalization and user experience. 3. Designing Thumbnails for Maximum Click-through Rate (CTR) A high-quality thumbnail with a strong focal point, bold colors, and legible text is crucial for boosting click-through rate (CTR) and enhancing watch time. Stay on-brand, test and iterate, and stay relevant to ensure your thumbnail stands out. Avoid clutter for a clean, professional look. 4. Increasing User Engagement and Satisfaction To drive more user engagement and satisfaction, focus on audience retention and viewer interaction. Analyze watch time metrics, optimize video structure, and leverage audience engagement features such as open-ended questions, contests, and giveaways. 5. Collaboration and Community Involvement Collaborate with other creators and engage with your community to create shareable content. By doing this, you'll improve your channel authority and establish yourself as an industry expert. 6. Performance Monitoring and Optimization Measure performance, identify trends, and uncover opportunities by analyzing watch time, audience retention, and engagement metrics. Monitor performance regularly, set measurable goals, and experiment and optimize to continuously improve your content. 7. Leveraging Audience Insights Use consistency, quality, and interaction to drive subscriber engagement and understand your subscribers' viewing patterns. By doing this, you'll leverage audience insights to create content that resonates with your viewers. 8. Staying Ahead with YouTube's Official Channels and Industry Experts Stay informed on the latest trends and best practices by following YouTube's official channels, industry experts, and SEO and marketing blogs. This will help you stay ahead in the game and create compelling content. 9. Embracing Long-Form Content and YouTube Originals Focus on quality and consistency in your content strategy, and optimize for discoverability. Don't be afraid to embrace long-form content and leverage YouTube Originals for added exposure and growth. 10. Utilizing YouTube Shorts for Channel Growth Maximize your channel's potential by exploring the Shorts shelf and using Shorts performance metrics to understand how Shorts can contribute to your overall channel growth.
After winning 25 scholarships for myself and over $1.2 million for students both in the U.S. and internationally, this book details most of my techniques to securing scholarships and graduating debt-free. This book covers it all. You will be 5x more likely to actually win a scholarship - if not multiple. Learn how to:-Find scholarships that you are more likely to win-Ways to speed up your process so that you are not wasting your time- Effectively write strong and memorable essays-And strategically filling out the application with discussions behind the psychology of what makes a winning application stand out from the rest
Nine revolutionary algorithms that power our computers and smartphones Every day, we use our computers to perform remarkable feats. A simple web search picks out a handful of relevant needles from the world's biggest haystack. Uploading a photo to Facebook transmits millions of pieces of information over numerous error-prone network links, yet somehow a perfect copy of the photo arrives intact. Without even knowing it, we use public-key cryptography to transmit secret information like credit card numbers, and we use digital signatures to verify the identity of the websites we visit. How do our computers perform these tasks with such ease? John MacCormick answers this question in language anyone can understand, using vivid examples to explain the fundamental tricks behind nine computer algorithms that power our PCs, tablets, and smartphones.
How do some birds, turtles, and insects possess navigational abilities that rival the best manmade navigational technologies? Who or what taught the honey bee its dance, or its hive mates how to read the complex message of the dance? How do blind mound-building termites master passive heating and cooling strategies that dazzle skilled human architects? In The Origin of Species Charles Darwin conceded that such instincts are "so wonderful" that the mystery of their origin would strike many "as a difficulty sufficient to overthrow my whole theory." In Animal Algorithms, Eric Cassell surveys recent evidence and concludes that the difficulty remains, and indeed, is a far more potent challenge to evolutionary theory than Darwin imagined.
The keys to growing a YouTube channel that took me from zero to 75,000 subscribers in 18 months. If you're serious about starting a YouTube business and want to make money on YouTube, I can show you the way.I've doubled my monthly income by creating a YouTube channel. Thousands of people watch each video and I've built a community that supports and motivates me every day...and that's all in less than two years!Is it Too Late to Start a YouTube Business?I've been developing online businesses since 2012 but was late to the game on YouTube. By the time I started my YouTube channel, people were already saying, "YouTube is dead!" People were saying you couldn't grow on YouTube anymore and that small channels couldn't win in the YouTube algorithm.I'm living proof you CAN start a YouTube business and be successful. I average $3,500 a month on ads alone (June 2019) and another three- to four-thousand on sponsorships, affiliates and my own products. In fact, I believe we're just coming into the Age of YouTube with the rollout of 5G and every business owner needs a video presence.A YouTube How-To from Someone that's Been ThereI've seen the frustration for small YouTubers, trying to compete and get views against the million-subscriber monsters. I know what it's like to start a channel from nothing. I'll not only show you how to set up your channel to look professional, I'll reveal the secrets even some of the biggest YouTube creators don't know.In this book, you'll learn: -How to get YouTube video ideas and hack the most popular videos for viral success (Pg 49)-Five steps to building a YouTube channel brand that creates an army of supporters (Pg 69)-The easy way to record videos, even if you don't like to be on camera (Pg 85)-Five income streams that guarantee you WILL make money on YouTube (Pg 135)Since starting my YouTube channel, I've consulted and helped other video influencers grow their channels for millions of views. I've helped them find sponsorships and make enough money to quit their day job to make YouTube a full-time business. I can do the same for you with this book.I can show you the way but YOU have to get started. Scroll back up and click Buy Now to create your YouTube business and start making money on YouTube.
How to Cook That Dessert Cookbook: Pastries, Cakes and Sweet Creations “How to Cook That is the most popular Australian cooking channel in all the world, and it’s not hard to see why.” ―PopSugar Editors' pick: Best Cookbooks, Food & Wine #1 Best Seller in Chocolate Baking, Confectionary Desserts, Pastry Baking, Garnishing Meals, Holiday Cooking, Main Courses & Side Dishes, Cookies, Cooking by Ingredient, and Pie Baking Offering a fun-filled step-by-step dessert cookbook, Ann Reardon teaches you how to create delicious and impressive pastries, cakes and sweet creations. Join food scientist Ann Reardon, host of the award-winning YouTube series How to Cook That, as she explores Crazy Sweet Creations. An accomplished pastry chef, Reardon draws millions of baking fans together each week, eager to learn the secrets of her extravagant cakes, chocolates, and eye-popping desserts. Her warmth and sense of fun in the kitchen shines through on every page as she reveals the science behind recreating your own culinary masterpieces. For home cooks and fans who love their desserts, cakes, and ice creams to look amazing and taste even better. Take your culinary creations to influencer status. You’ll also: Learn to make treats that get the whole family cooking Create baked goods that tap into beloved pop culture trends Impress guests with beautiful desserts Readers of dessert cookbooks like Dessert Person, Sally's Cookie Addiction, Tartine, Mastering the Art of French Cooking, Joshua Weissman: An Unapologetic Cookbook, or 100 Cookies will love How to Cook That: Crazy Sweet Creations.
Social networking has grown into a staple of modern society, but its continued evolution is becoming increasingly detrimental to our lives. Shifts in communication and privacy are affecting us more than we realize or understand. Terms of Service crystalizes this current moment in technology and contemplates its implications: the identity-validating pleasures and perils of online visibility; our newly adopted view of daily life through the lens of what is share-worthy; and the surveillance state operated by social media platforms—Facebook, Google, Twitter, and others—to mine our personal data for advertising revenue, an invasion of our lives that is as pervasive as government spying. Jacob Silverman calls for social media users to take back ownership of their digital selves from the Silicon Valley corporations who claim to know what's best for them. Integrating politics, sociology, national security, pop culture, and technology, he reveals the surprising conformity at the heart of Internet culture—explaining how social media companies engineer their products to encourage shallow engagement and discourage dissent. Reflecting on the collapsed barriers between our private and public lives, Silverman brings into focus the inner conflict we feel when deciding what to share and what to "like," and explains how we can take the steps we need to free ourselves from its grip.
