Research Handbook on Digital Transformations
Research Handbook on Digital Transformations

Author: F. Xavier Olleros

Publisher: Edward Elgar Publishing

Published: 2016-09-30

Total Pages: 475

ISBN-13: 1784717762

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The digital transition of our economies is now entering a phase of broad and deep societal impact. While there is one overall transition, there are many different sectoral transformations, from health and legal services to tax reports and taxi rides, as well as a rising number of transversal trends and policy issues, from widespread precarious employment and privacy concerns to market monopoly and cybercrime. They all are fertile ground for researchers, as established laws and regulations, organizational structures, business models, value networks and workflow routines are contested and displaced by newer alternatives. This Research Handbook offers a rich and interdisciplinary synthesis of some of the current thinking on the digital transformations underway.

Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies
Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies

Author: Wynn, Martin George

Publisher: IGI Global

Published: 2021-10-15

Total Pages: 487

ISBN-13: 1799877140

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Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Author: El-Gohary, Hatem

Publisher: IGI Global

Published: 2021-06-25

Total Pages: 471

ISBN-13: 1799871940

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The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Handbook of Digital Innovation
Handbook of Digital Innovation

Author: Satish Nambisan

Publisher: Edward Elgar Publishing

Published: 2020-07-31

Total Pages: 313

ISBN-13: 1788119983

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Digital innovations influence every aspect of life in an increasingly digitalized world. Firms pursuing digital innovations must consider how digital technologies shape the nature, process and outcomes of innovation as well as long- and short-term social, economic and cultural consequences of their offerings. This Handbook contributes to a transdisciplinary understanding of digital innovation with a diverse set of leading scholars and their distinct perspectives. The ideas and principles advanced herein set the agenda for future transdisciplinary research on digital innovation in ways that inform not only firm-level strategies and practices but also policy decisions and science-focused investments.

Smart Management for Digital Transformation
Smart Management for Digital Transformation

Author: Belem Barbosa

Publisher:

Published: 2022

Total Pages:

ISBN-13: 9781799890096

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"This book analyzes the drivers of digital transformation of businesses by assessing digital transformation success factors in the short, medium and long run, using case studies of digital adoption by companies in different business sectors"--

Research Handbook on International Migration and Digital Technology
Research Handbook on International Migration and Digital Technology

Author: McAuliffe, Marie

Publisher: Edward Elgar Publishing

Published: 2021-12-07

Total Pages: 464

ISBN-13: 1839100613

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This forward-looking Research Handbook showcases cutting-edge research on the relationship between international migration and digital technology. It sheds new light on the interlinkages between digitalisation and migration patterns and processes globally, capturing the latest research technologies and data sources. Featuring international migration in all facets from the migration of tech sector specialists through to refugee displacement, leading contributors offer strategic insights into the future of migration and mobility.

Handbook of Research on Management and Strategies for Digital Enterprise Transformation
Handbook of Research on Management and Strategies for Digital Enterprise Transformation

Author: Sandhu, Kamaljeet

Publisher: IGI Global

Published: 2021-04-02

Total Pages: 443

ISBN-13: 1799850161

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From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation. The Handbook of Research on Management and Strategies for Digital Enterprise Transformation is a crucial reference source that discusses leveraging technology for the customers’, employees’, and suppliers’ benefit, as well as integrating complex processes to management, marketing, production, manufacturing, and financial systems. Combining management, strategy, technology, and digital enterprise topics into one book provides the reader with a holistic understanding of the new developments in these emerging fields. This study will also include key topics of interest on how to address structural changes underway in the local and global business environment for digital enterprise transformation. Featuring research on topics such as e-commerce, organizational learning, and agile management, this book is ideally designed for business professionals, policymakers, researchers, students, and managers.

Advancing Cybersecurity for Digital Transformation
Advancing Cybersecurity for Digital Transformation

Author: Kamaljeet Sandhu

Publisher: Information Science Reference

Published: 2021

Total Pages: 315

ISBN-13: 9781799869757

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"This book offers a variety of perspectives on issues, problems, and innovative solutions and strategies that are linked to cybersecurity and its an impact on private and public organizations, government institutions, and consumers interacting on digital data"--