Digital and Social Media Marketing

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.


Industrial Environmental Performance Metrics

Industrial Environmental Performance Metrics

Author: National Academy of Engineering and National Research Council

Publisher: National Academies Press

Published: 1999-08-24

Total Pages: 264

ISBN-13: 0309173000

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Industrial Environmental Performance Metrics is a corporate-focused analysis that brings clarity and practicality to the complex issues of environmental metrics in industry. The book examines the metrics implications to businesses as their responsibilities expand beyond the factory gateâ€"upstream to suppliers and downstream to products and services. It examines implications that arise from greater demand for comparability of metrics among businesses by the investment community and environmental interest groups. The controversy over what sustainable development means for businesses is also addressed. Industrial Environmental Performance Metrics identifies the most useful metrics based on case studies from four industriesâ€"automotive, chemical, electronics, and pulp and paperâ€"and includes specific corporate examples. It contains goals and recommendations for public and private sector players interested in encouraging the broader use of metrics to improve industrial environmental performance and those interested in addressing the tough issues of prioritization, weighting of metrics for meaningful comparability, and the longer term metrics needs presented by sustainable development.


CIW Foundations Study Guide

CIW Foundations Study Guide

Author: Patrick T. Lane

Publisher: John Wiley & Sons

Published: 2006-02-20

Total Pages: 782

ISBN-13: 0782152708

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Here's the book you need to prepare for exam 1D0-410, CIW Foundations. This study guide provides: In-depth coverage of official exam objective groups Hundreds of challenging review questions, in the book and on the CD Leading-edge exam preparation software, including a testing engine and electronic flashcards Authoritative coverage of all exam topics, including: Networking fundamentals OSI reference model TCP/IP protocol suite HTML basics and web page authoring tools Multimedia and active web content Risk assessment and security E-commerce fundamentals Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.


Case Studies on Chinese Enterprises

Case Studies on Chinese Enterprises

Author: Donglin Xia

Publisher: Routledge

Published: 2012

Total Pages: 330

ISBN-13: 0415668115

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With China's strategy shifting from political focus to economic focus, the business environment is more and more in favor of domestic and foreign enterprises, in terms of direct investments, joint ventures and various forms of collaborations. Thus, this book containing first-hand materials of Chinese enterprises would be of invaluable use.


Shopper Marketing

Shopper Marketing

Author: Daniel J. Flint

Publisher: Pearson Education

Published: 2014

Total Pages: 289

ISBN-13: 0133481425

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The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn't easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing , three of the field's pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.


Human Factors and Ergonomics in Consumer Product Design

Human Factors and Ergonomics in Consumer Product Design

Author: Waldemar Karwowski

Publisher: CRC Press

Published: 2011-06-22

Total Pages: 514

ISBN-13: 1420046284

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Every day we interact with thousands of consumer products. We not only expect them to perform their functions safely, reliably, and efficiently, but also to do it so seamlessly that we don’t even think about it. However, with the many factors involved in consumer product design, from the application of human factors and ergonomics principles to reducing risks of malfunction and the total life cycle cost, well, the process just seems to get more complex. Edited by well-known and well-respected experts, the two-volumes of Handbook of Human Factors and Ergonomics in Consumer Product Design simplify this process. The first volume, Human Factors and Ergonomics in Consumer Product Design: Methods and Techniques, outlines the how to incorporate Human Factors and Ergonomics (HF/E) principles and knowledge into the design of consumer products in a variety of applications. It discusses the user-centered design process, starting with how mental workload affects every day interactions with consumer products and what lessons may be applied to product design. The book then highlights the ever-increasing role of information technology, including digital imaging, video and other media, and virtual reality applications in consumer product design. It also explores user-centered aspect of consumer product development with discussions of user-centered vs. task-based approach, articulation and assessment of user requirements and needs, interaction with design models, and eco design. With contributions from a team of researchers from 21 countries, the book covers the current state of the art methods and techniques of product ergonomics. It provides an increased knowledge of how to apply the HF/E principles that ultimately leads to better product design.


The Positive Sum Strategy

The Positive Sum Strategy

Author: Nathan Rosenberg

Publisher: National Academies Press

Published: 1986-01-01

Total Pages: 656

ISBN-13: 0309036305

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This volume provides a state-of-the-art review of the relationship between technology and economic growth. Many of the 42 chapters discuss the political and corporate decisions for what one author calls a "Competitiveness Policy." As contributor John A. Young states, "Technology is our strongest advantage in world competition. Yet we do not capitalize on our preeminent position, and other countries are rapidly closing the gap." This lively volume provides many fresh insights including "two unusually balanced and illuminating discussions of Japan," Science noted.


Winning by Design

Winning by Design

Author: Vivien Walsh

Publisher: John Wiley & Sons

Published: 1992

Total Pages: 310

ISBN-13: 0631185119

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The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability.


Performance Management

Performance Management

Author: Asbjørn Rolstadås

Publisher: Springer Science & Business Media

Published: 1994-12-31

Total Pages: 418

ISBN-13: 9780412605604

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This book should be of interest to technical managers, manufacturing and industrial engineers, and graduate students in IE and quality.