Regulation of Gender - Discriminatory Advertising in the Nordic Countries
Regulation of Gender - Discriminatory Advertising in the Nordic Countries

Author: Kosunen, Niina

Publisher: Nordic Council of Ministers

Published: 2017-06-14

Total Pages: 153

ISBN-13: 9289350075

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Due to the media’s normative power to reflect daily life and to shape our understanding of gender, media plays a vital role in constructing – or deconstructing – gender equality. In modern societies, the advertising industry plays a major role in the media landscape. In the Nordic countries gender discriminatory advertising has been on the public agenda since the 1970s and 1980s, the time when gender equality legislation was adopted. However, the Nordic countries have chosen different ways of combating and regulating gender discriminatory advertising. This report presents results of a survey on how gender-discriminatory advertising is regulated in the Nordic countries. The survey was conducted as part of a project on gender equality in the media carried out during the Finnish presidency of the Nordic Council of Ministers in 2016

Women and men in the news
Women and men in the news

Author: Mannila, Saga

Publisher: Nordic Council of Ministers

Published: 2017-05-02

Total Pages: 81

ISBN-13: 9289349735

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The media carry significant notions of social and cultural norms and values and have a powerful role in constructing and reinforcing gendered images. The news in particular has an important role in how notions of power are distributed in the society. This report presents study findings on how women and men are represented in the news in the Nordic countries, and to what extent women and men occupy the decision-making positions in the media. The survey is based on the recent findings from three cross-national research projects. These findings are supported by national studies. The results indicate that in all the Nordic countries women are underrepresented in the news media both as news subjects and as sources of information. Men also dominate in higher-level decision-making positions. The report includes examples of measures used to improve the gender balance in Nordic news.

The Nordic road towards Beijing+25
The Nordic road towards Beijing+25

Author: Nordic Council of Ministers

Publisher: Nordic Council of Ministers

Published: 2020-02-26

Total Pages: 26

ISBN-13: 9289365331

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In 2020, the global community marks the twenty-fifth anniver-sary of the adoption of the Beijing Declaration and Platform for Action – the most visionary agenda for the empowerment of women and girls, everywhere. While the United Nations is undertaking and concluding a global review of the Beijing Platform for Action, this very report summarizes the five Nordic countries’ Beijing+25 review reports. It takes stock of progress made thus far – the Nordic road towards Beijing+25. Importantly, the report points towards areas of opportunities for the Nordics – where the prospects for gender equality really lie: in the agency of young people, in intersectional approaches and mind-sets and in the engagement of men and boys in the making of gender equality.

Communication Technology and Gender Violence
Communication Technology and Gender Violence

Author: Deepanjali Mishra

Publisher: Springer Nature

Published: 2023-11-25

Total Pages: 193

ISBN-13: 3031452372

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This book presents a compilation of case studies from practitioners, educators, and researchers working in the area of digital violence, along with methodologies to prevent it using cyber security. The book contains three basic sections namely: the concept of digital violence in policy and practice; the impact of digital violence; and the implication of cyber security to curb such violence. The intention of this book is to equip researchers, practitioners, faculties, and students with critical, practical, and ethical resources to use cyber security and related technologies to help curb digital violence and to support victims. It brings about the needs of technological based education in order to combat gendered crimes like cyberbullying, body-shaming, and trolling that are a regular phenomenon on social media platforms. Topics include societal implications of cyber feminism; technology aided communication in education; cyber security and human rights; governance of cyber law through international laws; and understanding digital violence.

Nordic Equality and Anti-Discrimination Laws in the Throes of Change
Nordic Equality and Anti-Discrimination Laws in the Throes of Change

Author: Anne Hellum

Publisher: Taylor & Francis

Published: 2023-08-18

Total Pages: 206

ISBN-13: 1000959465

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The Nordic states were among the first in the world to enact general gender equality and anti-discrimination laws with low threshold enforcement mechanisms. Today, the Nordic countries top the World Economic Forum’s Gender Gap Index –but they have still not succeeded in closing the gender gap. This book draws a diverse and complex picture of the long, uneven, and unfinished process towards substantive equality in four Nordic countries: Sweden, Finland, Norway, and Iceland. It presents the Nordic gender equality model’s systematic use of three measures: overarching gender policies, legislation that has an explicit or implicit impact on gender relations, and gender equality and anti-discrimination laws with low-threshold enforcement systems. What potentials and limitations do the Nordic gender equality and anti-discrimination law regimes have to combat individual discrimination and structural inequality? Can these regimes function as a driver of political, legal, economic, cultural, and social change and as a corrective to laws, policies, and practices that uphold existing inequalities and, if so, to what extent? Can weaknesses in the equality and anti-discrimination laws and the way they are enforced hamper efforts to close remaining gender gaps? Rather than looking at the Nordic gender equality laws and policies in isolation, the book situates their development and transformative potential within a changing European and international political and legal landscape.

The Cult of Beauty
The Cult of Beauty

Author: Jaishri Jethwaney

Publisher: Taylor & Francis

Published: 2024-03-12

Total Pages: 154

ISBN-13: 1040001327

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This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the differences between culture-defined gender roles/expectations and women’s portrayal in the ad narrative, and which product category has consistently portrayed women as sex objects. Drawing insights from a seminal research study and Erving Goffman’s classic book ‘Gender Advertisements’, it traces the journey of three decades, beginning the 1990s – the era of liberalization in India, to map trends and patterns in Indian advertising and presents the perspectives of the creative teams and top managements across Indian and global advertising agencies. It discusses the application of a Gender Sensitivity Barometer (GSB) which the creative teams can use to find out how sensitive or insensitive the ad has been based on pre-determined indicators suggested by the GSB. This book will be useful to students, researchers and faculty working in the field of management, advertising, mass communication, psychology, gender studies and sociology. It will also be an indispensable companion to professionals from the field of advertising and related areas.

Equal Democracies?
Equal Democracies?

Author: Christina Bergqvist

Publisher: Nordic Council of Ministers

Published: 1999

Total Pages: 370

ISBN-13: 9788200127994

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Who Stays at Home?

Unfair Competition Law
Unfair Competition Law

Author: Frauke Henning-Bodewig

Publisher: Kluwer Law International B.V.

Published: 2006-01-01

Total Pages: 274

ISBN-13: 9041123296

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The book delineates, with extraordinary clarity and precision, the working of unfair competition law throughout the European Union. Its four comprehensive chapters encompass: basic considerations of definition, subject matter, enforcement, and applicable law: international provisions under the Paris convention, TRIPS, and WIPO model law; analysis of relevant EC directives and regulations and ECJ jurisprudence; and extensive discussions of the national unfair competition laws of all 25 Member States. For each Member State, specific topics covered include such considerations as the following: sources of law; competition law in a nutshell; regulation of advertising; direct marketing; sales promotion; risk of confusion; disparagement, defamation; misappropriation, imitation; impediment of competitors; and breach of the law. The author also provides a selected bibliography of sources for each country. It would be difficult to find a more useful analysis of European Unfair Competition Law than this systematic study. It is practical, thorough, clarifying, and readable, all at the same time. The author untangles the most complex of apparent contradictions with impressive skill. Copies of this book will quickly take their places on the working shelves of interested practitioners, academics, and officials throughout Europe.

Handbook of Research Methods for Marketing Management
Handbook of Research Methods for Marketing Management

Author: Nunkoo, Robin

Publisher: Edward Elgar Publishing

Published: 2021-10-22

Total Pages: 392

ISBN-13: 1788976959

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Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.