Social media technology is having a dramatic impact on social and political dynamics around the world. The contributors to this book document and illustrate this "techtonic" shift on violent conflict and democratic processes. They present vivid examples and case studies from countries in Africa, South and Southeast Asia, Latin America as well as Northern Ireland. Each author maps an array of peacebuilding solutions to social media threats, including coordinated action by civil society, governments and tech companies to protect human minds, relationships and institutions. Solutions presented include inoculating society with a new digital literacy agenda, designing technology for positive social impacts, and regulating technology to prohibit the worst behaviours. A must-read both for political scientists and policymakers trying to understand the impact of social media, and media studies scholars looking for a global perspective.
Like a hurricane that exposes the underlying bedrock--and an occasional hidden treasure--by washing away the accumulated grains of sand, the pandemic blew away the accumulated certainties and securities of the globally connected, digitized society. Suddenly, nothing can be taken for granted: visiting ailing relatives, shopping--or going to church. The internet and, particularly, social networking sites have become the indispensable infrastructure holding our sociability together. The global companies of the digital economy profited handsomely. How about the users of their services? This volume explores how priests inhabit the digital environment of social networking sites, specifically Facebook. The authors looked at how they present themselves, what they publish, and how people engage with this content. The context of the pandemic suggested that we should also examine how digital technology and social media are being used for purposes of priestly ministry. Our hope is that these analyses and considerations will help not just priests but every person at becoming proficient not only in things virtual but also in practicing virtue.
This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.
Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.
This volume focuses on the hyper-mediatization of Latin America from the citizen’s perspective, considering the social impact and how people embrace information technologies to improve their living conditions, engage in political issues and the role of digital journalism in promoting democratic values in Latin America. The book is divided into three parts: ‘Digital Media and Daily Life in Latin America’ explores cases related to the integration of digital media such as mobile devices, social platforms and, even, drones to diverse commercial, private and social activities. ‘Information technologies and civic engagement’ gives special attention to the new political practices triggered by the irruption of smartphones and platforms, especially inside organizations and social movements in Latin America. ‘Journalism and Media Integrity in the Age of Post-truth’ centers on the study of digital journalism and the new media landscape, and related issues like precarization of labor conditions and the crisis of reliability in media. This second volume in a two volume set will be important reading for scholars and students of social use of digital media in Latin America, civic engagement, and the connections between politics, journalism and technology.
El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.
Aprenda a desarrollar, implementar y sostener un ministerio de cuidado congregacional en su iglesia, sin importar el tamaño, su forma o a la denominación a la cual pertenezca. Los pastores y líderes de la iglesia realmente quieren cuidar a las personas en sus congregaciones y comunidades. No obstante, ellos no pueden cuidar a una iglesia por sí solos. Además, la mayoría del liderato laico no tiene la capacitación requerida para ejercer este ministerio de cuidado. El Ministerio del Cuidado Congregacional es un modelo del cuidado de persona a persona, el cual su efectividad ha sido comprobada en iglesias pequeñas y grandes en los EE. UU. Es un ministerio centrado en el servicio del laicado. Estos líderes reciben una capacitación rigurosa, y luego son comisionados para servir como ministros del cuidado congregacional (MCC), para brindar el cuidado en sus congregaciones y comunidades extendidas. Este notable enfoque del cuidado congregacional fue primeramente desarrollado, por la autora, Karen Lampe, junto con su equipo, en la Iglesia Metodista Unida de la Resurrección, en Kansas City. El mismo ha sido probado, refinado y fortalecido, y ahora se está adaptando a todo tipo de contextos congregacionales. Una de las primeras adaptadoras de este modelo fue la coautora, Melissa Gepford, quien desarrolló un Ministerio del Cuidado Congregacional en su iglesia rural. Juntas han creado esta guía, inmensamente práctica, para cualquier pastor/pastora o líder que busque desarrollar un Ministerio del Cuidado Congregacional. Este libro presenta el modelo de ministerio, y explica los cinco pasos esenciales que establecen el fundamento para el ministerio. Es extremadamente práctico, lleno de listas de verificación y otras herramientas para ayudar a los pastores y a otros líderes a comprender (y explicar) esta forma de brindar el cuidado congregacional. El libro también incluye una sección enfocada en el componente vital de este ministerio: el ministro/la ministra del cuidado congregacional, o el/la MCC. Esta sección describe completamente las características de los MCC, tales como: reclutar personas para este ministerio; cómo discernir quiénes son los candidatos idóneos para el ministerio, y cómo llevar a cabo la capacitación de los MCC durante un período de varias semanas. Detalla, además, información importante que los MCC deben saber y los comportamientos y hábitos que deben practicar para ser efectivos en el desempeño del ministerio. Learn to build, launch, and sustain a congregational care ministry in your church–no matter the size, type, or denomination. Pastors and church leaders genuinely want to care for people in their congregations and communities. But pastors cannot care for an entire church, and most laypersons don't have the training to do it. The Caring Congregation Ministry is a model for person-to-person care that's been proven to work in small and large churches across the U.S. It is a laity-centered ministry, where laypersons receive rigorous training and then are commissioned to serve as Congregational Care Ministers, caring for others in their own congregation and their extended community. This remarkable approach to congregational care was first developed by author Karen Lampe and her team at The United Methodist Church of the Resurrection in Kansas City. It has been tested, refined, and strengthened, and is now being adapted in all sorts of congregational settings. One early adapter was co-author Melissa Gepford, who launched a Caring Congregation Ministry in her own rural church. Together, they have created this immensely practical guide for any pastor or leader seeking to create a congregational care ministry. This book introduces the ministry model and explains the Five Essentials that form the ministry's foundation. It is extremely practical, full of checklists and other tools to help pastors and other leaders understand (and explain) this way of providing congregational care. The book also includes a section focused on the crucial component of this ministry–the Congregational Care Minister, or CCM. This section fully describes the characteristics of CCMs, how to recruit people to this ministry, how to discern if candidates are a good fit, and how to conduct the CCM training over a multi-week period. It details the critical information CCMs must know, and the behaviors and habits they must practice in order to be effective.
This Student Book provides a grammar-led approach with extensive exam preparation to develop independent, culturally aware students of German, ready for the exam. This book is endorsed by Cambridge International Examinations for the latest IGCSE® (0525) and International Level 1/Level 2 Certificate (0677) syllabuses. Extensive use of German reflects the style of the exams and, with specific advice and practice, it helps students use the acquired skills to their best ability. Topics on German-speaking cultures are integrated throughout to ensure students gain the cultural awareness that is at the heart of this qualification. - Develop students' ability to use German effectively - Stretch and challenge students to achieve their best grades - Ensure the progression required for further study at A-level or equivalent - Provide insight and encourage a positive attitude towards other cultures The book provides up-to-date content following a clear sequencing of topics designed specifically for teaching German at this level. It is designed to develop spontaneous, confident linguists who are able to progress to further study of German. - Teacher Resource + Audio-CDs (ISBN 9781471833076) includes all recordings and transcripts together with detailed guidance, editable vocabulary lists, cultural PowerPoints and interactive quizzes - Grammar Workbook (ISBN 9781471833182) Vocabulary is also available online at Vocab Express, an interactive learning application Visit www.vocabexpress.co.uk/hodder for more information.
The goal of this book is to show the role of TikTok as a tool for political purposes. To this end, the authors analyse the messages posted on this social medium by political figures and institutions such as politicians and political parties, their impact on political landscapes, as well as the transformation of political communication techniques in order to suit the platform’s features. In the last two years, the exponential growth of TikTok has led an increasing number of politicians and institutions to incorporate it into their communication strategies. The platform displays some very different features from other social media that determine the way in which the content is presented. In addition, it manages to reach an audience that normally does not access or share political messages. Within this context, the volume pursues two main objectives. First, to examine how the communication techniques and the peculiarities of this social medium – where short videos with actors in informal attitudes prevail – affect the political message. A second objective is to analyse the influence of the messages distributed through TikTok that redefine political scenarios, and of the relationships of politicians and parties with voters. The core of the book comprises case studies that are organised into three parts, with nine chapters in all. The authors are scholars and practitioners of political communication, with diverse geographical representation, who approach the topics from a range of methodological perspectives. The first part addresses the state of the art and the influence of TikTok features on the way political communication is performed. The second part discusses the influence of TikTok on electoral scenarios and political culture in India, Bangladesh, the United States, and Ecuador. Finally, in the third part, TikTok is analysed as an instrument for promoting far right politicians and parties in Europe, as in the case of Matteo Salvini in Italy, and AfD in Germany and Vox in Spain. The volume is oriented to both scholars and communication professionals, such as journalists, communication consultants, and speechwriters, who want to become familiar with the platform, learn about its political impact, or wish to deepen their understanding of transformations in communication techniques and their adaptation to this growing social medium.
Hay situaciones, que están destinadas a pasar. No puedes esconderte del destino, porque este siempre te encuentra. Puede un amor del pasado, volver y desmoronarte toda tu vida, en una sola décima de segundo. Dónde hubo fuego... ¿Quedan cenizas? No esperes más, sumérgete en el mundo de Emma y vive sus aventuras.
