Redefining Management Practices and Marketing in Modern Age
Author: Dr.Dilip B. Patil
Publisher: Athrav Publications
Published: 2014
Total Pages: 249
ISBN-13: 9382795855
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Digital Solutions and the Case for Africa’s Sustainable Development
Author: Maake, Albert Ong'uti
Publisher: IGI Global
Published: 2020-11-20
Total Pages: 200
ISBN-13: 1799829693
DOWNLOAD EBOOKAfrican economies can benefit tremendously from the new wave of digital innovation and information technology by using it to build and maintain sustainable systems. However, the gap in the theory and practice of providing these solutions remains poorly understood and difficult to fill. Only by addressing this gap head-on can it be traversed to the greater benefit of African citizens. Digital Solutions and the Case for Africa’s Sustainable Development is a pivotal reference source that presents existing technologies and their relevant solutions and further inspires inventions and innovation to provide sustainable solutions to African problems. Highlighting a wide range of topics including artificial intelligence, cryptocurrency, and digital identity, this book is ideally designed for government officials, public officials, computer engineers, economists, IT specialists, entrepreneurs, researchers, academicians, and students.
Sustainable Development and Corporate Social Responsibility
Author: Dongyong Zhang
Publisher: Routledge
Published: 2017-11-06
Total Pages: 270
ISBN-13: 1317609328
DOWNLOAD EBOOKCorporate Social Responsibility (CSR) has become an important concept in the last few decades. Although it originated in the developed countries of the West, the concept has been embraced and adapted by corporations and policy-making agencies in many developing countries. Not surprisingly, given the importance of growth and development as policy objectives in these countries, CSR has had a significant impact on sustainable development. Sustainable Development and Corporate Social Responsibility explores the evolution of CSR across the developed and developing world, with a particular focus on China and sustainable development. Through an extensive review of the literature and relevant case studies, the book examines whether CSR can make a contribution to sustainable development, how the patterns of CSR in developed Western economies compare to that in the rapidly growing economy of China, what trade-offs take place between CSR and economic growth as well as the future of CSR and its possible impact on the global sustainable development agenda. This book is a valuable resource for academics and upper-level undergraduate and postgraduate students in the fields of human/social geography, economics, business studies, sustainable development, development studies and environmental studies.
Corporate Social Responsibility and Globalization
Author: Ananda Das Gupta
Publisher: Cambridge Scholars Publishing
Published: 2024-09-20
Total Pages: 160
ISBN-13: 1036410641
DOWNLOAD EBOOKIn the last 20 years, multinational corporations have played a pivotal role in defining markets and influencing the behaviour of many producers and consumers. The volume deals in business environment with broader perspective of the corporate social responsibility (CSR) while highlighting the concept, definition and practices undertaken by the companies. It also highlights the six responsibilities such as customers, employees, business partners, environment, communities, and charity. This book highlights the business principles and their relationship with CSR while also portraying the concept of various countries, with special emphasis on India. Finally, the volume discusses the rules of law, transparency, responsiveness, consensus oriented, equity and inclusiveness, reporting mechanisms, efficiency and accountability. The volume also exhibits various cases and instances of successful businesses where CSR has enabled them to achieve sustainable targets.
Redefining HR
Author: Lars Schmidt
Publisher: Kogan Page Publishers
Published: 2021-01-03
Total Pages: 281
ISBN-13: 1789667054
DOWNLOAD EBOOKIn these times of change and disruption, HR must adapt, fast. But how can HR professionals critically assess their current processes and activities to identify what areas they need to think differently about in order to drive business results? This book provides the answers to enable all aspects of the people function to perform to their full potential. Redefining HR is a refreshing take on the evolution of the field of Human Resources and People Operations. It's an in-depth guide to the fundamental components of modern HR, and provides a tangible framework of progressive ideas and practices for HR practitioners, people leaders, and business executives. This is not a theoretical examination of HR. This is a book for practitioners, with insights from people professionals at the leading edge of HR's transformation from companies including Hubspot, Reddit, Stripe, Mastercard, Eventbrite, VaynerMedia, Asana. Written by a leading innovator in the HR industry, this book illuminates new perspectives and approaches for rethinking recruitment, talent management, performance and reward to save time, reduce costs and achieve greater business success. It covers key HR practices including diversity and inclusion, people analytics, learning and development (L&D) and employee experience and is supported by global case studies from organizations including Siemens, Upwork, CVS, Schneider Electric, Delivery Hero, and more. Redefining HR is an essential resource for all HR professionals business leaders wanting to create an exceptional people management function.
Confronting Reality
Author: Larry Bossidy
Publisher: Crown Currency
Published: 2004-10-19
Total Pages: 248
ISBN-13: 1400082889
DOWNLOAD EBOOKConfronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it. Through a completely new way to understand and use the business model as the primary tool for confronting reality—a breakthrough that will become the management innovation of this decade—you’ll know sooner rather than later whether your fundamental business premise is under assault, where your best opportunities lie, what you should change and what you should leave alone, and how to realistically plan the future of your business. The fundamentals of how a business makes money are being rapidly and permanently altered by sweeping structural changes. With their extraordinary depth and breadth of experience, Larry Bossidy and Ram Charan are the ideal guides for everyone—entrepreneur, mid-level manager, or CEO—about what is to be done so you can get things right in this challenging, radically changed world. They start by showing you how to understand the most fundamental element of any business: whether you can realistically make the money you hope to in the game you’re playing. Bossidy and Charan show how to use the business model to develop a robust, reality-based process for thinking about the speci?cs of your business in a holistic way. They show how to tie together the financial targets you must meet, the external realities you face, and internal activities such as strategy development, operating tactics, and selection and development of people. Through the lens of the business model, as well as the skillful use of initiatives and development of people with the right leadership characteristics, you’ll see how Robert Nardelli at Home Depot, Jim McNerney at 3M, Dick Harrington at the Thomson Corporation, Michael Wisbrun at KLM, Joseph Tucci at EMC, and John Chambers at Cisco confronted reality. Whether they faced crisis or opportunity, all made the right kinds of changes through a combination of business savvy (the art of understanding the fundamentals driving a business) and business model thinking.
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
Author: Milton Kotler
Publisher: World Scientific
Published: 2020-08-26
Total Pages: 404
ISBN-13: 9811216991
DOWNLOAD EBOOKThe market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Rethinking Marketing
Author: Douglas Brownlie
Publisher: SAGE
Published: 1999-03-23
Total Pages: 292
ISBN-13: 9780803974913
DOWNLOAD EBOOK`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Redefining Success
Author: Patricia M. Flynn
Publisher: Routledge
Published: 2017-09-27
Total Pages: 296
ISBN-13: 1351268783
DOWNLOAD EBOOKRedefining Success: Integrating Sustainability into Management Education advocates incorporating sustainability concepts that go beyond the financial ‘bottom line’ into management education and business practice. Highlighting the UN Global Compact (UNGC), the Principles for Responsible Management Education (PRME) and the Sustainability Development Goals (SDGs), it explores conceptual and practical issues, presents case studies and other empirical evidence, and offers solutions that will both encourage and assist management educators in the incorporation of sustainability into their courses and research. incorporating sustainability into their courses and research. Written by 34 individuals from 17 countries, the book addresses these topics from a variety of theoretical, disciplinary, geographic and organizational perspectives. The authors demonstrate how management educators, collaborating with business and civic organizations, can be change agents for a better world. Written for educators, scholars and business practitioners, the volume concludes with lessons learned, challenges encountered, and implications for responsible management education.
Dissolve the Box
Author: Santosh Sharma
Publisher: Jaico Publishing House
Published: 2014-06-12
Total Pages: 182
ISBN-13: 8184955545
DOWNLOAD EBOOKDissolve the Box (DTB) is a revolutionary movement to identify and drive out the 5 internal villains called LFEAD – Limited understanding of oneself, Fear, Ego, Attachment and Dominant mind. This phenomenon aims at cleaning up and setting free your family, team, organization, society, country and your world, using the following 7 steps: ? Realise that you’re not really free ? Identify the 5 internal villains holding you back ? Understand how they infect your personal, professional and social life ? Appreciate that you can’t fight, suppress or ignore but can only dissolve them ? Learn how to dissolve your barriers or ‘boxes’ ? Experience the significant and lasting impact it has in your life and work ? Now apply the model to solve personal, professional, social, economic and political issues practically The DTB framework is a simple but life-changing guide that will empower you to live, grow, lead, create and act. It takes freedom to the next level, giving you your real freedom back! Santosh Sharma is the recipient of Star Citizen Honour 2013. He is the father of “Dissolve the box” and “Intent leadership”. Earlier in his career, he contributed to the automobile, consulting, banking, equity and aviation industries, but life had more to offer. He is now the pioneer behind Freedom Foundation and also a visiting faculty at the IIMs. He is a CMA and holds a Professional Diploma in Management from the American Management Association.
