Raising More Money with Newsletters Than You Ever Thought Possible
Raising More Money with Newsletters Than You Ever Thought Possible

Author: Tom Ahern

Publisher: Emerson & Church, Publishers

Published: 2005

Total Pages: 132

ISBN-13: 9781889102078

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Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.

Raising More Money
Raising More Money

Author: Terry Axelrod

Publisher: Elton-Wolf Publishing

Published: 2004

Total Pages: 264

ISBN-13:

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Raising More Money is an organization based in Seattle that coaches nonprofits on a system for raising sustainable funding from individual donors. Axelrod, the group's founder, here lays out the rules of engagement for the Ask Event, a one-hour gathering of a large group of people that focuses on an organization's mission in order to generate multiple-year pledges for operational funding. The goal is to get away from the hand-to-mouth, burnout-generating reality of most nonprofits, which often focus on a single year's financial goals at the expense of long-term survival. Axelrod's guide puts the event into a larger fund-raising context, explains how to prepare for and hold an Ask Event, and shows how to sustain the cycle.

Money Raising Masterclass
Money Raising Masterclass

Author: Norman Meier

Publisher: AuthorHouse

Published: 2020-05-17

Total Pages: 437

ISBN-13: 1728360846

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There are a total of 46.8 million millionaires worldwide at the beginning of the year 2020, and they collectively own approximately $158.3 trillion. There are millions of millionaires in the world and the number is increasing with each year. The only question that you should ask yourself, is why you are not one of them yet? How did those people become millionaires or even billionaires? Did they have a great 9 to 5 job that paid them really well? Most definitely not! They are all business owners and own shares of their own public company. No one becomes a billionaire by simply earning a salary from a job each year. People become wealthy by owning a significant share position in a company that is listed in the stock market. But how did they start out? How do you become a multi millionaire? They all started with a business idea. Then they incorporated a corporation, issued shares for themselves and raised money from investors. Eventually, they took the company public in the stock market and it was valued a several hundred millions of dollar. I have raised $40 million in 2.5 years from 500 investors and his company was valued at over $300 million in the stock market. Actually, I raised over $400 million from private investors and $600 million from institutional investors in my career since 1995. But the goal of this book is to teach you the things that you need to know to raise the first one or two million dollars by yourself so that you can take your company public in the stock market and attract millions more afterwards. This book will teach you everything about this process and how I have done it.

The Mercifully Brief, Real World Guide to Raising Thousands (if Not Tens of Thousands) of Dollars with Email
The Mercifully Brief, Real World Guide to Raising Thousands (if Not Tens of Thousands) of Dollars with Email

Author: Madeline Stanionis

Publisher: Emerson & Church, Publishers

Published: 2006

Total Pages: 124

ISBN-13: 9781889102054

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Perhaps you're skeptical.After reading the title of this book, you?re saying: ?Sure, Red Cross and Salvation Army can raise tons of money with email, but my agency isn?t a brand name. You?re telling me I can do the same!?? Well, no. Author Madeline Stanionis isn?t claiming that. She?s President of Donordigital, not Pollyanna. What she is saying is that you can raise a healthy amount - thousands if not tens of thousands of dollars - if you approach email fundraising with a measure of intelligence and creativity.And you?ve got to hand it to Stanionis. Any consultant who would give away the store as she does in this book has something grander in mind than her own self interest.And give away the store is what the author does. Generously dispensing advice, insider tips, and recommendations she usually commands tidy sums for, Stanionis reveals precisely what you need to do, step by step, to raise substantial money with email.And while it?s not as simple as sending hastily written emails every week or month, neither is it unduly complicated or time-consuming.At heart, raising thousands of dollars with email is all about building your list, using timing to your advantage, crafting a series of coherent messages, presenting your email in a visually appealing way, and carefully observing your returns for clues that can guide your future efforts.That?s it really. And any organization following Stanionis? trenchant advice will see immediate results.Further, there?s plenty of material in the book to customize and adapt, as Stanionis offers a wealth of sample emails from diverse organizations.And taking it a step further, in the Resources section of the book, the author shows you how to identify just the help you might need (a "messaging vendor" who can send your emails, for example).Other books talk about ?Internet fundraising," which usually encompasses e-commerce strategies such as online shopping malls and auctions. That?s all well and good, but many of us want to know one simple thing - how can we raise more money with email? And do it now? Raising Thousands (if Not Tens of Thousands) of Dollars with Email puts that question to rest.

The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by Mail
The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by Mail

Author: Mal Warwick

Publisher: Emerson & Church, Publishers

Published: 2005

Total Pages: 116

ISBN-13: 9781889102092

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Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right?Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail.And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he has scores of them to draw from). Nearly $150,000 was raised from just 2,400 people, many of whom had never given more than $100 to the cause.Just as remarkable, the final fundraising cost for this effort was eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer?Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this admirably slim book, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results.

Raising Dough
Raising Dough

Author: Elizabeth Ü

Publisher: Chelsea Green Publishing

Published: 2013-06-13

Total Pages: 282

ISBN-13: 1603584293

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More and more entrepreneurs are using food-based businesses to solve social and environmental problems - and yet the majority of them report that a lack of access to capital prevents them from launching, maintaining, or growing their ventures. Raising Dough is an unprecedented guide to the full range of financing options available to support sustainable food businesses. Raising Dough provides valuable insights into the world of finance, including: Descriptions of various capital options, including traditional debt and equity, government grant and loan programs, and cutting-edge models such as crowdfunding and community-based alternatives Guiding questions to help determine which capital options are the most appropriate given the size, stage, entity type, growth plans, mission, and values of an enterprise Case studies and testimonials highlighting the experiences of food system entrepreneurs who have been there before, including both success stories and cautionary tales Referrals to sources of capital, financiers, investor networks, and other financial resources. Written primarily for people managing socially responsible food businesses, the resources and tips covered in this book will benefit social entrepreneurs - and their investors - working in any sector.

The Money-Raising Nonprofit Brand
The Money-Raising Nonprofit Brand

Author: Jeff Brooks

Publisher: John Wiley & Sons

Published: 2014-03-04

Total Pages: 256

ISBN-13: 111858340X

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Why commercial-style branding doesn't work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.

Fundraising from UK donors: A global guide to raising money from the UK
Fundraising from UK donors: A global guide to raising money from the UK

Author: Jill Ritchie

Publisher: Papillon Press

Published: 2021-07-01

Total Pages: 143

ISBN-13: 0958443475

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Packed with resources and tips, Fundraising from UK donors, is an invaluable guide to anyone, anywhere wanting to raise money from the UK. Jill Ritchie has over three decades of experience in fundraising and has specialised in raising money in the UK for global universities, non-profit organisations and faith based entities for more than 20 years. She shares her wealth of experience in this accessible and reader-friendly guide – her 28th book. Fundraising from UK donors covers an array of funding sources: individuals, the wealthy, trusts, bequests, events and many more. She also demystifies the requirement for a UK-based charity partner and explains Gift Aid (whereby the UK Government adds to individual donors’ gifts).

Raising More Hell and Fewer Dahlias
Raising More Hell and Fewer Dahlias

Author: Autumn Stanley

Publisher: Lehigh University Press

Published: 2009

Total Pages: 237

ISBN-13: 0934223998

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This book is the first biography of nineteenth-century magazine editor and reformer Charlotte Smith. Based on years of research, and previously untapped sources, it shows both why she should be remembered and why she was forgotten. Her story is quintessentially American: this daughter of Irish immigrants, despite having only a grade-school education and supporting two children alone, became a force to be reckoned with, first in journalism and then in reform. Her first periodical, the Inland Monthly, was doubly rare: edited by a woman but not a women's magazine; and a profitable venture, bringing a large sum when sold.

Fund Raising and Public Relations
Fund Raising and Public Relations

Author: Kathleen S. Kelly

Publisher: Routledge

Published: 2020-07-24

Total Pages: 511

ISBN-13: 1000149064

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This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.