EBOOK: Business Research Methods
EBOOK: Business Research Methods

Author: Boris Blumberg

Publisher: McGraw Hill

Published: 2014-03-16

Total Pages: 750

ISBN-13: 0077157494

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Are you about to begin your dissertation or a research project, but don’t know what topic to choose?Are you unsure of what research methods to use and how they should be applied to your project?Are you worried about how to write up your research project?Then this is the book for you! A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process. Student Research boxes provide an insight into situations and research decisions that students have encountered in real life projects. They contain hints, tips and sometimes questions to help you think through your own project. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included in order to help you consider the issues and decisions involved, which you can then apply to your own project. Deeper Insight boxes delve further into particular research issues, offering you a detailed description to increase your understanding of these areas, whilst Real Life examples put research methods into context, by showing you how they have been applied in real world situations. The Online Learning Centre contains a vast amount of extra resources to help you create a superior project: Six statistical chapters are available to help you prepare, test and analyse your hypotheses and data. Extra cases, appendices and dataset exercises help you to take your study further. Check out the Research Skills Centre for free chapters of Study Skills books, examples of good and bad proposals, and templates for questionnaires and surveys. All of this and more can be found at www.mcgraw-hill.co.uk/textbooks/blumberg

Research Methods For Business
Research Methods For Business

Author: Roger Bougie

Publisher: John Wiley & Sons

Published: 2019-08-26

Total Pages: 434

ISBN-13: 1119561221

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Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.

Business Research Methods
Business Research Methods

Author: William G. Zikmund

Publisher: South Western Educational Publishing

Published: 2003

Total Pages: 776

ISBN-13:

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Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas.

Basic Quantitative Research Methods for Urban Planners
Basic Quantitative Research Methods for Urban Planners

Author: Reid Ewing

Publisher: Routledge

Published: 2020-02-24

Total Pages: 343

ISBN-13: 1000769232

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In most planning practice and research, planners work with quantitative data. By summarizing, analyzing, and presenting data, planners create stories and narratives that explain various planning issues. Particularly, in the era of big data and data mining, there is a stronger demand in planning practice and research to increase capacity for data-driven storytelling. Basic Quantitative Research Methods for Urban Planners provides readers with comprehensive knowledge and hands-on techniques for a variety of quantitative research studies, from descriptive statistics to commonly used inferential statistics. It covers statistical methods from chi-square through logistic regression and also quasi-experimental studies. At the same time, the book provides fundamental knowledge about research in general, such as planning data sources and uses, conceptual frameworks, and technical writing. The book presents relatively complex material in the simplest and clearest way possible, and through the use of real world planning examples, makes the theoretical and abstract content of each chapter as tangible as possible. It will be invaluable to students and novice researchers from planning programs, intermediate researchers who want to branch out methodologically, practicing planners who need to conduct basic analyses with planning data, and anyone who consumes the research of others and needs to judge its validity and reliability.

Essentials of Business Research Methods
Essentials of Business Research Methods

Author: Joe F. Hair Jr.

Publisher: Taylor & Francis

Published: 2023-07-25

Total Pages: 529

ISBN-13: 1000894401

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Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.

Research Design
Research Design

Author: John W. Creswell

Publisher: SAGE

Published: 2014

Total Pages: 305

ISBN-13: 1452226105

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The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fourth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.

Advances in Graphic Communication, Printing and Packaging
Advances in Graphic Communication, Printing and Packaging

Author: Pengfei Zhao

Publisher: Springer

Published: 2019-03-29

Total Pages: 1046

ISBN-13: 9811336636

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This book includes a selection of reviewed papers presented at the 9th China Academic Conference on Printing and Packaging, which was held in November 2018 in Shandong, China. The conference was jointly organized by the China Academy of Printing Technology and Qilu University of Technology (Shandong Academy of Sciences). With 8 keynote talks and over 200 presented papers on graphic communication and packaging technologies, the conference attracted more than 300 scientists.The proceedings cover the recent findings in color science and technology, image processing technology, digital media technology, mechanical engineering and numerical control, materials and detection, digital process management technology in printing and packaging, and other technologies. As such, the book is of interest to university researchers, R&D engineers and graduate students in the field of graphic arts, packaging, color science, image science, material science, computer science, digital media, and network technology.

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing
Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

Author: Joe Pulizzi

Publisher: McGraw Hill Professional

Published: 2009-05-02

Total Pages: 286

ISBN-13: 0071628827

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Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers—without interrupting their lives. It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base. “Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.” —Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University “Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.” —Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included “Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.” —Greg Verdino, Chief Strategy Officer, Crayon, LLC