Quality Function Deployment (QFD) is a method for satisfying customers by translating their demands into design targets and quality assurance points. For a thorough "how-to" on the implementation of QFD, we went directly to the source -- Yoji Akao, the creator of QFD and one of the foremost leaders of the Japanese Total Quality Control movement. In this unprecedented book he explains the concepts and methods of this remarkable systems engineering approach. Filled with case studies, detailed charts, and over 100 diagrams, this book is a complete reference tool for QFD implementation. It includes— Use of the demanded quality deployment chart. Using and promoting quality charts. Using quality control process charts: QFD at the pre-production. Quality deployment and reliability deployment. Quality development in the construction industry. QFD for the service industry. QFD for software development.
Quality Function Deployment is an information system producing structured data for quality managers and practitioners. This is a practical guide to implementing such a system for readers assumed to be familiar with it. Annotation copyright Book News, Inc. Portland, Or.
This book not only explains QFD fundamentals clearly and concisely, it takes you well beyond the basics to provide the advanced techniques, specific information, and concrete examples you need to implement QFD successfully and derive its full benefits.
A versatile manual that can be used to stimulate product innovation, benchmarking analysis, and engineering design, this book goes beyond theory to provide relevant advanced methods and techniques that readers can apply in their work for both short- and long-term results. The author links Quality Function Deployment (QFD) with other quality design techniques and discusses processes for improving its effectiveness. He also highlights methods for selecting a product's technical features. Real implementation case studies and numerous examples illustrate the concepts, including the Qualitometro method for designing and measuring quality in the service sector.
Quality function deployment (QFD) is an effective tool to help organizations to become more competitive by designing their products and services to satisfy customers’ requirements. This book is precise and direct and focuses on the key issues in building the House of Quality otherwise known as Quality Function Deployment (QFD). By reading this book, the manager understands how to solicit customer requirement information, how design requirements are matched to customer requirements, how priorities of customer needs are established, and how activities are benchmarked. Furthermore, this new edition expands the topic to include process change initiatives on the premise that QFD cannot be achieved if the organization itself is not transformed to achieve customer satisfaction. The manager is guided on how to solve critical problems to achieve customer satisfaction. The book guides the reader to understand how companywide quality activities are related to QFD. This association is often lacking in other presentations that treat QFD as if it is independent of other quality efforts, such as process change initiative. The book will therefore include information on related quality initiatives such as: • Identification of customer needs • Benchmarking & re-engineering • Strategic planning • Quality assurance • Stakeholder teams • Cost control & productivity improvement • Six sigma • Process change initiative
This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, process phases and faults analysis. The model, as presented with practical suggestions, can be used in firms with low resources and/or need for speed. In addition, a chapter is dedicated to the most common “fuzzy” algorithms, explained for professionals and the book closes by describing in detail some QFD case studies. This book will be of interest to all who wish to use QFD to respond to and satisfy customer requirements effectively.
BACKGROUND There is an increasing awareness that 'time to market' is the key competitive issue in the manufacturing industry today. The global markets are demanding products that are well designed, are of high quality and are at low prices with ever decreasing lead times. Hence manufacturers are forced to utilize the best methods of technology with efficient control and management accompanied by suitably enabling organizational structures. Concurrent engineering (CE) is widely seen to be the methodology that can help satisfy these strenuous demands and keep the profitability and viability of product developers, manufacturers and suppliers high. There have been many reported successes of CE in practice. Rover were able to launch Land Rover Discovery in 18 months as compared with 48-63 months for similar products in Europe. Because of its early introduction to the market it became the best selling product in its class. AT&T report part counts down to one ninth of their previous levels and quality one hundred times (in surface defects) for VLSI (very improvements of large scale integration) circuits as a result of using the CE approach. WHO SHOULD READ THIS TEXT? This book will aim to provide a sound basis for the very diverse subject known as concurrent engineering. Concurrent engineering is recognized by an increasingly large proportion of the manufacturing industry as a necessity in order to compete in today's markets. This recognition has created the demand for information, awareness and training in good concurrent engineering practice.
This book focuses on the collection, interpretation, and analysis of the voice of the customers (VOC) and serves as an excellent reference or textbook for learning how to apply QFD. Following this unique approach for capturing the VOC will ensure your product/service meets their needs. Included is a discussion of recent advances in QFD methodology, methods for strategically analyzing and selecting benchmarks, and examples through case studies. Contents: Introduction to Quality Function Deployment, Decision Making Using the House of Quality, Variability Analysis in QFD, QFD for Service Quality Analysis, The Implementation of QFD-based Linguistic Data, Benchmarking in QFD for Quality Improvement
Customer Integration Attaining higher levels of customer delight, increasing the speed and efficiency in the product development process, and increasing profits are goals many managers are struggling to achieve. Customer Integrated Decision Making, or CIDM, is a process that will show managers how to reach these goals by integrating the customer into the decision-making process and incorporating the customer's wants and needs into the design of new products and services. Customer Integration: The Quality Function Deployment (QFD) Leader's Guide for Decision Making focuses on the complete CIDM/QFD process. The book details the reasons for using CIDM market identification techniques, and QFD idea generation methodologies, as well as some basic and advanced customer "choice" prediction approaches. This practical, structured, and replicable process will provide a company of any size with the tools to assure its teams' success as they move to become linked to the customer. Customer Integration opens with a comprehensive overview for executives, followed by a detailed discussion of how CIDM/QFD can increase profits for businesses in a variety of industries. The executive overview reviews the issues confronting companies today and gives reasons why executives will need to be linked to customers to compete. The second part of the book lays out some of the foundation knowledge that middle managers will need to have in order to commit to supporting individuals and teams and to complete CIDM/QFD projects. Part II also offers practical discussions on the critical role of leadership and the challenges of implementation. The third part of the book provides a step-by-step explanation of the process, along with a complete review of the necessary concepts and tools to make a CIDM/QFD project happen. Customer Integration is designed for the whole company. It provides the information executives and managers need to undertake a Customer Integrated Decision-Making project and the knowledge that team members need to assure success in their project. Advance praise for Customer Integration "Customer Integration is written for the entire management team, from the executive to the project team members, challenging all not only to decide to use CIDM/QFD, but to achieve maximum value from the process. This is a book for those who believe delighting customers is a state of the art." --Michael E. Holtzleiter Manager-Europe, Senco Fastening Systems "The CIDM concepts in this book go beyond the QFD matrix analysis to show how to introduce the process into a company and how to lead a multifunctional team through the process. These concepts are helping us balance the voice of the customer in our product development process. After just one project, it is adding clarity and objectivity to our decisions by highlighting the trade-offs that must be made between customer wants, competitive pressures, and our company's capabilities." --Ronald A. Weeks Corporate Planning Director, Cincom Systems, Inc. "Having completed a CIDM project, I found Customer Integration to be a comprehensive documentation of this incredible process. This very replicable methodology truly allows companies to get at the 'real' customer requirements. The way the book is divided into sections for the executive, project and middle manager, and team members provides a clear perspective on 'hands on' for each." --Steve Nelson Manager-Emerging Markets, Senco Fastening Systems "If you are looking for structured processes that provide you with a better understanding of your customers, an understanding about what they mean by value, that promotes 'leveling' of customer knowledge among the enterprise, that assures 'true' teaming and reduces the time to bring innovations into the marketplace, then Customer Integration is the book that you have been looking for." --John Edholm Vice President-Sales & Marketing, Pierce and Stevens
Detailed, expert guidance on using Quality Function Deployment and Voice of the Customer in Six Sigma environments • • A complete update to Lou Cohen's classic process improvement guide: now fully aligns QFD with all modern Six Sigma methodologies. • Includes an expanded, start-to-finish case study demonstrating how QFD functions from all angles, including design, marketing, technology, and service. • Revised by Joe Ficalora and his team of world-class experts at Six Sigma Breakthrough Technologies. The first edition of Lou Cohen's Quality Function Deployment helped thousands of organizations use QFD to deliver higher-quality, more userfocused product designs, while introducing techniques that anticipated powerful recent innovations such as Design for Six Sigma (DFSS). Now, Cohen's classic has been thoroughly updated to fully align QFD with the latest Six Sigma methodologies. Revised by world-class Six Sigma expert Joe Ficalora and his team at Six Sigma Breakthrough Technologies, this new edition offers a comprehensive perspective on QFD built on methodologies derived from dozens of successful Six Sigma and DFSS deployments. Through an expanded, start-to-finish case study, the authors show how QFD should function from all angles, including design, marketing, technology, and service. They systematically illuminate powerful linkages between QFD and Six Sigma, DFSS, Marketing for Six Sigma (MFSS), and Technology for Six Sigma (TFSS).
