Public Services Goals and Objectives in ARL Libraries
Author:
Publisher: Association of Research Libr
Published: 1982
Total Pages: 134
ISBN-13:
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Author:
Publisher: Association of Research Libr
Published: 1982
Total Pages: 134
ISBN-13:
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Publisher:
Published: 1982-05-01
Total Pages:
ISBN-13: 9780318034706
DOWNLOAD EBOOKAuthor: Jeffrey J. Gardner
Publisher: Association of Research Libr
Published: 1974
Total Pages: 64
ISBN-13:
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Publisher: Association of Research Libr
Published: 1986
Total Pages: 107
ISBN-13:
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Publisher: Association of Research Libr
Published: 1987
Total Pages: 152
ISBN-13:
DOWNLOAD EBOOKAuthor: Cosette N. Kies
Publisher: Scarecrow Press
Published: 2003
Total Pages: 220
ISBN-13: 9780810846562
DOWNLOAD EBOOKNow available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Author: Association of Research Libraries. Office of Management Studies
Publisher: Association of Research Libr
Published: 1984
Total Pages: 44
ISBN-13:
DOWNLOAD EBOOKAuthor: Association of Research Libraries. Systems and Procedures Exchange Center
Publisher:
Published: 1979
Total Pages: 98
ISBN-13:
DOWNLOAD EBOOKAuthor: Association of Research Libraries. Systems and Procedures Exchange Center
Publisher:
Published: 1982
Total Pages: 12
ISBN-13:
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