Public Relations
Public Relations

Author: Edward L. Bernays

Publisher: University of Oklahoma Press

Published: 2013-07-29

Total Pages: 441

ISBN-13: 0806189827

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Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Public relations
Public relations

Author: Anonymous

Publisher: Рипол Классик

Published:

Total Pages: 97

ISBN-13: 5878720043

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Public relations: Edward L. Bernays and the American scene. Аnnotated bibliography of and reference guide to writings by and about Edward L. Bernays from 1917 to 1951.

Public Relations History
Public Relations History

Author: Cayce Myers

Publisher: Routledge

Published: 2020-07-29

Total Pages: 267

ISBN-13: 135103300X

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This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Advocating Archives
Advocating Archives

Author: Elsie Freeman Finch

Publisher: Rowman & Littlefield

Published: 2003

Total Pages: 204

ISBN-13: 0810847736

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Now in Paperback! As institutional budgets become tighter and information sources wider and more complex, archivists, manuscript curators and staff of special collections seek ways to broaden the use of their materials, bringing their services and their story to wider publics. Advocating Archives: An Introduction to Public Relations for Archivists presents practical advice on how to find and relate to these publics: how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning. Written by archivists with previous professional or practical experience in these fields, Advocating Archives offers simply written, practical guidelines for the professional or manager who either develops their own public relations program or works with public relations professional in their institution. Three studies in archival public relations, taken from the daily experience of their writers, provide material for the instructors in archival management courses. Part of a long-term public relations initiative undertaken by the Society of American Archivists, the book aims to make public relations skills an integral part of archival management, and to help the archivist, curator, or special collections professional direct the public's response to their work.