Public Relations Careers: in Business and the Community
Author: Patrick C. Monaghan
Publisher:
Published: 1972
Total Pages: 198
ISBN-13:
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Author: Patrick C. Monaghan
Publisher:
Published: 1972
Total Pages: 198
ISBN-13:
DOWNLOAD EBOOKAuthor: Daniel E. Harmon
Publisher: The Rosen Publishing Group, Inc
Published: 2013-12-15
Total Pages: 82
ISBN-13: 1477717978
DOWNLOAD EBOOKThis book examines the career of a marketing and public relations specialist. Topics cover marketing campaigns, running a marketing firm, client relations, connecting with the community, putting together a resume, working as a freelancer, pitching a client, and business-building strategies.
Author: Bradley J. Morgan
Publisher: Gale Cengage
Published: 1993
Total Pages: 368
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 2007
Total Pages: 19
ISBN-13: 9781585111367
DOWNLOAD EBOOKAuthor: Lawrence J. Gitman
Publisher:
Published: 2018
Total Pages: 732
ISBN-13: 9781947172555
DOWNLOAD EBOOKIntroduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author: Institute For Institute For Career Research
Publisher: CreateSpace
Published: 2015-05-02
Total Pages: 34
ISBN-13: 9781511995481
DOWNLOAD EBOOKPUBLIC RELATIONS PROFESSIONALS ARE image makers. They painstakingly craft the way the public views businesses, organizations, celebrities - anyone or anything of note. If people know about it, chances are the credit goes to a public relations professional working hard behind the scenes. PR specialists crave the spotlight for someone else. They mark success by seeing their client's name in lights. Publicists never hesitate to sing the praises about anyone or anything they represent. A PR pro cannot wait to get asked the question: So what's new? When you are in the public relations field, if there is one person who does not know about your client, you have work to do. Public relations is a hard-charging, nonstop, take-no-prisoners business, where you get the buzz going about your client and keep it going day after day. Your goal is to set the trends, not follow them. People who work in public relations shy away from nothing. Pushing the envelope is par for the course. You are encouraged to come up with innovative, over-the-top ways of getting the word out. The business thrives on fresh ideas, and cannot get enough of them. Each day presents a new opportunity to get your client's brand out to the public. If those opportunities don't present themselves, you make them happen. Creative excitement is always in the air, because groundbreaking ways of communicating with the public rule the day in this field. In public relations you take the mundane and make it exciting. You turn the ordinary into the exceptional. It's discovering those hidden gems that make the field so rewarding. People often ask, "What will they think of next?" Whatever it is, as a public relations professional, you are the one who will let folks know about it. A whole range of talents and skills are required to practice public relations, from crisp, imaginative writing to precise planning and superior organization. This is a job where you will be tested every day. If you like encountering the unexpected, you will definitely find it in this business, where coming up with inspired solutions to unforeseen events makes you a marquee player. In public relations, you will never be just another employee. Your insights and advice have a major impact on the company or organization you work for, or the clients you represent. You are a pivotal cog in the wheel, right in the middle of the action. When something goes awry, you are the one called in to fix it. When everything is going well, you are the one who gets the nod. When the time comes to take a bold step, you are the one everyone looks to for a new idea. There is no job better suited for this information age than one that has been relied on for decades to get the word out to the masses. Whether it is referred to as public information, media relations, public affairs, corporate communications, or, as it is more commonly known, public relations, this is a career that speaks for itself and many others.
Author: Mainstream Access, Inc
Publisher: Prentice Hall
Published: 1981
Total Pages: 216
ISBN-13:
DOWNLOAD EBOOKAuthor: Donald Grunewald
Publisher: iUniverse
Published: 2008-11-25
Total Pages: 142
ISBN-13: 1440101663
DOWNLOAD EBOOKA Hands-On Book of Ideas, Resources, and Advice on Public Relations PUBLIC RELATIONS: A Primer for Business Executives,has many practical ideas and advice that will be useful to any business executive who wishes to learn more about Public Relations. It combines an explanation of Public Relations basics with practical help in all the major areas of Public Relations. Reading this book will help you learn something about how Public Relations developed into a field of vital importance to every business. You will learn the basic concepts of Public Relations. You will learn about the financial cost of Public Relations to any organization. Specifics on how to prepare a news release, on media relations, organizing of Public Relations events, corporate financial Public Relations, and community service are each discussed in separate chapters of this primer. Public Relations is especially important in a crisis situation and Public Relations in crisis management is also discussed in a chapter of this book. You will also get many ideas of internal communication within an organization and on steps to take to build a favorable corporate image for your company. This book concludes with a chapter on the digital age of public relations. This chapter provides information and advice on Public Relations use of the internet and electronic media. PUBLIC RELATIONS: A Primer for Business Executives will open your mind to the knowledge needed to use Public Relations in your business, in your personal career and in charities and other organizations.
Author: Robert Deen
Publisher: NTC/Contemporary Publishing Company
Published: 1987
Total Pages: 164
ISBN-13: 9780844261546
DOWNLOAD EBOOKIntroduces careers in business communication, a profession with such varied jobs as editing, speech or script writing, conducting research, and planning conventions.
Author: Morris B. Rotman
Publisher: McGraw Hill Professional
Published: 2001
Total Pages: 168
ISBN-13: 9780658016325
DOWNLOAD EBOOKThis series represents the best and most comprehensive source of basic information on careers! Each 160-page guide offers in-depth information on the size and scope, opportunities and limitations of a career field, salary, trends, long-term job outlook, and much more!