Public Relations and Individuality
Public Relations and Individuality

Author: Simon Moore

Publisher: Routledge

Published: 2018-05-08

Total Pages: 201

ISBN-13: 1351865676

DOWNLOAD EBOOK

Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual encounters – public relations (PR) – is long overdue. By developing new ways to create and connect with us as members of particular target audiences, has it changed our interior existence by altering perceptions of the world outside ourselves? PR’s massive impact on groups, society or organizations is rightly explored, but its immense influence on our individuality is neglected. In an age where new media makes deepening connections to individuals, the relationship of PR to individuality is one of the field’s most profoundly important issues. This provocative book will assist scholars and advanced students in PR and communication research to develop a clear, structured, disciplined understanding of this phenomenon and its implications.

Public Relations and the History of Ideas
Public Relations and the History of Ideas

Author: Simon Moore

Publisher: Routledge

Published: 2014-04-16

Total Pages: 159

ISBN-13: 1136206779

DOWNLOAD EBOOK

This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process. The works are stimulating and diverse and were written to address some of society’s biggest challenges. Although not traditionally the focus of public relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice. Each addresses the implications of structured communication between organizations and societies, and scrutinizes or advocates activities that are now central to PR and its morality. They could not ignore PR, and PR cannot ignore them. This book will be essential reading for researchers and scholars in public relations and communication and will also be of inter-disciplinary interest to study in sociology, literature, philosophy, politics and history.

Rhetorical and Critical Approaches to Public Relations II
Rhetorical and Critical Approaches to Public Relations II

Author: Dr Robert L Heath

Publisher: Routledge

Published: 2013-11-05

Total Pages: 347

ISBN-13: 1135464944

DOWNLOAD EBOOK

This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.

Introduction to Public Relations and Advertising
Introduction to Public Relations and Advertising

Author: D F du Plessis

Publisher: Juta and Company Ltd

Published: 2000

Total Pages: 164

ISBN-13: 9780702155574

DOWNLOAD EBOOK

Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

Handbook of Public Relations
Handbook of Public Relations

Author: Robert L. Heath

Publisher: SAGE

Published: 2001

Total Pages: 820

ISBN-13: 9781412909549

DOWNLOAD EBOOK

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

Public Relations and the Corporate Persona
Public Relations and the Corporate Persona

Author: Burton Saint John III

Publisher: Routledge

Published: 2017-07-20

Total Pages: 190

ISBN-13: 1317370716

DOWNLOAD EBOOK

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society. Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

The Many Faces of Individualism
The Many Faces of Individualism

Author: A. W. Musschenga

Publisher: Peeters Publishers

Published: 2001

Total Pages: 292

ISBN-13: 9789042909540

DOWNLOAD EBOOK

Arguments about the definition, the moral and social significance of the concepts of individualism and individualisation are addressed in this collection of essays.

Modern Individuality in Hegel's Practical Philosophy
Modern Individuality in Hegel's Practical Philosophy

Author: Erzsébet Rózsa

Publisher: BRILL

Published: 2012-10-19

Total Pages: 330

ISBN-13: 9004234675

DOWNLOAD EBOOK

Modern individuality is the not-so-secret protagonist of Hegel’s practical philosophy. In the framework of spirit, Hegel presents some basic features of the individual’s way of life, lifeworld, self-interpreation, and self-determination, which can also be timely in shaping our own personal and social identities.

The Global Foundations of Public Relations
The Global Foundations of Public Relations

Author: Robert E. Brown

Publisher: Routledge

Published: 2021-09-27

Total Pages: 228

ISBN-13: 1351245333

DOWNLOAD EBOOK

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.