Journal of Public Policy and Marketing
Author: Thomas C. Kinnear
Publisher: American Marketing Association
Published: 1984-05
Total Pages: 188
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Thomas C. Kinnear
Publisher: American Marketing Association
Published: 1984-05
Total Pages: 188
ISBN-13:
DOWNLOAD EBOOKAuthor: O. C. Ferrell
Publisher:
Published: 1975
Total Pages: 234
ISBN-13:
DOWNLOAD EBOOKAuthor: Jennifer Lees-Marshment
Publisher: Routledge
Published: 2006-05-12
Total Pages: 318
ISBN-13: 1136792120
DOWNLOAD EBOOKExplore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Author: Cynthia J. Frey
Publisher: University of Michigan/Division of
Published: 1979
Total Pages: 164
ISBN-13: 9780877122029
DOWNLOAD EBOOKAuthor: Cynthia J. Frey
Publisher: Ann Arbor, Mich. : Division of Research, Graduate School of Business Administration, University of Michigan
Published: 1979
Total Pages: 180
ISBN-13:
DOWNLOAD EBOOKAuthor: Institute of Medicine
Publisher: National Academies Press
Published: 2006-05-11
Total Pages: 537
ISBN-13: 0309097134
DOWNLOAD EBOOKCreating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author:
Publisher:
Published: 1991
Total Pages: 304
ISBN-13:
DOWNLOAD EBOOKAuthor: Thaddeus H. Spratlen
Publisher: Marketing Classics Press
Published: 2011-08-15
Total Pages: 28
ISBN-13: 1613112076
DOWNLOAD EBOOKAuthor: John M. de Figueiredo
Publisher: Emerald Group Publishing
Published: 2016-04-27
Total Pages: 539
ISBN-13: 178635019X
DOWNLOAD EBOOKStrategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.
Author: Paul N. Bloom
Publisher: Jai Press
Published: 1995-09
Total Pages:
ISBN-13: 9781559384056
DOWNLOAD EBOOKThis series focuses on consumer protection, antitrust and regulation issues in the field of advances in marketing and public policy. It is designed to present in-depth empirical and conceptual examinations of public policy issues that are of concern to members of the marketing profession.