Product Management in the Digital Era
Product Management in the Digital Era

Author: Srinivas Pingali

Publisher: Taylor & Francis

Published: 2024-12-02

Total Pages: 240

ISBN-13: 1040226612

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Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book: highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design; provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples; highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively. Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.

Product Management in Practice
Product Management in Practice

Author: Matt LeMay

Publisher: "O'Reilly Media, Inc."

Published: 2017-11-08

Total Pages: 188

ISBN-13: 1491982241

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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

Project to Product
Project to Product

Author: Mik Kersten

Publisher: IT Revolution

Published: 2018-11-20

Total Pages: 237

ISBN-13: 1942788401

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As tech giants and startups disrupt every market, those who master large-scale software delivery will define the economic landscape of the 21st century, just as the masters of mass production defined the landscape in the 20th. Unfortunately, business and technology leaders are woefully ill-equipped to solve the problems posed by digital transformation. At the current rate of disruption, half of S&P 500 companies will be replaced in the next ten years. A new approach is needed. In Project to Product, Value Stream Network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework—a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company’s evolution from project-oriented dinosaur to product-centric innovator that thrives in the Age of Software. If you’re driving your organization’s transformation at any level, this is the book for you.

INSPIRED
INSPIRED

Author: Marty Cagan

Publisher: John Wiley & Sons

Published: 2017-11-17

Total Pages: 370

ISBN-13: 111938754X

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How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Art and Science of Management in Digital Era
Art and Science of Management in Digital Era

Author: Rama Prosad Banerjee

Publisher: Taylor & Francis

Published: 2024-06-14

Total Pages: 532

ISBN-13: 1040099289

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A manager needs to perform the role of a leader, a consumer, a buyer, a maker, a worker, a messenger, an advisor and a guide to all other stakeholders in a business setting. Though the fundamentals of management are eternally same in nature, the learners and practicing managers should continuously sensitize themselves with the fundamentals in view of the changing times and circumstances. This book aims to be a guiding handbook for emerging and practicing managers in the ever-changing corporate world. Going beyond explaining just the basics of management, this book will help the readers understand the art of practicing management.

Practical Management for the Digital Age
Practical Management for the Digital Age

Author: Martin Baumers

Publisher: CRC Press

Published: 2022-01-31

Total Pages: 471

ISBN-13: 1000485803

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Practical Management for the Digital Age is an innovative introductory management textbook that shows the sweeping impact of information technology on the business world. At the same time, it addresses the pressing issue of how environmental aspects are interwoven with management decisions. This book forms an academically rigorous, accurate, and accessible first exposure to a topic that often challenges novices with competing definitions, inconsistent use of terminology, methodological variety, and conceptual fuzziness. It has been written for readers with little or no prior knowledge of management and is compact enough to be read cover-to-cover over the course of a semester. Features of this book: Provides a broad, self-contained treatment of management for those without prior knowledge of management or commerce, emphasizing core ideas that every manager should know. Establishes the context of modern management by characterizing the nature of the private enterprise, the economic theory of the firm, the economics of digitalization and automation, processes of innovation, and life cycle thinking. Introduces readers to various activities of managing, including business modeling, new business formation, operations management, managing people, marketing, and the management of quality and risk. Provides practical introductions to broadly applied management techniques, including financial planning, financial analysis, evaluating flows of money, and planning and monitoring projects. This book is aimed at a wide range of undergraduate and postgraduate students in a variety of disciplines, as well as practitioners. It will be especially useful to those in the fields of engineering, science, computer science, medicine, pharmacy, social sciences, and more. It will help student readers engage confidently with project work in the final parts of their degree courses and, most importantly, with managerial situations later in their careers. For instructors, who may not have a management background, this book offers content for a self-contained year-long course in management at the intermediate undergraduate level. In addition, it has been developed for undergraduate and postgraduate courses with accreditation requirements that include a taught element in management, such as the UK Engineering Council’s Accreditation of Higher Education (AHEP) framework.

Product Management in Practice
Product Management in Practice

Author: Matt LeMay

Publisher: "O'Reilly Media, Inc."

Published: 2017-11-08

Total Pages: 145

ISBN-13: 1491982225

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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

Navigating Tomorrow - The Future of Product Management and Artifical Intelligence - A Handbook for Product Managers
Navigating Tomorrow - The Future of Product Management and Artifical Intelligence - A Handbook for Product Managers

Author: Sajjad Ahmad

Publisher: Sajjad ahmad

Published: 2024-01-04

Total Pages: 150

ISBN-13:

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In the ever-evolving terrain of technology, the convergence of artificial intelligence (AI) and product management has become a defining feature of the contemporary business landscape. The symbiotic relationship between these two domains has ushered in a new era of innovation, challenging traditional paradigms and reshaping the way products are conceptualized, developed, and delivered to users. As we stand at the crossroads of technological advancement, it is crucial to understand the intricate interplay between AI and product management. Product managers are no longer mere architects of features; they are orchestrators of intelligent systems, harnessing the power of machine learning, data analytics, and automation to redefine user experiences and business processes. This journey into the future of product management and AI is not merely a forecast but a roadmap that navigates the complex terrains of opportunities and challenges. It requires a keen understanding of the profound changes AI introduces to the product development lifecycle, the impact on user-centric design, and the transformative nature of data-driven decision-making. The landscape we traverse is marked by the fusion of human ingenuity with the capabilities of machines. It's a realm where algorithms augment creativity, where data becomes the currency of innovation, and where products evolve dynamically in response to real-time insights. As we embark on this exploration, it is imperative to grasp the significance of AI not as a standalone entity but as an integral force shaping the future trajectory of product management. This book seeks to unravel the intricacies of this evolving landscape, offering a comprehensive guide for product managers, business leaders, and enthusiasts who aim to harness the potential of AI to propel their products into the future. We will delve into the collaborative synergy between human expertise and machine intelligence, explore ethical considerations in design, navigate the challenges of agile methodologies in AI projects, and decipher the critical role of continuous learning in staying ahead of the curve. Join us on this expedition as we define the landscape where the pulse of AI harmonizes with the heartbeat of product management. Through insights, strategies, and real-world case studies, we aim to empower you to not only adapt to this changing landscape but to thrive within it, creating products that resonate with users in a world where the only constant is relentless innovation.

Digital Product Management, Technology and Practice: Interdisciplinary Perspectives
Digital Product Management, Technology and Practice: Interdisciplinary Perspectives

Author: Strader, Troy J.

Publisher: IGI Global

Published: 2010-09-30

Total Pages: 315

ISBN-13: 1616928794

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"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by publisher.

Handbook of Research on Strategic Fit and Design in Business Ecosystems
Handbook of Research on Strategic Fit and Design in Business Ecosystems

Author: Hacioglu, Umit

Publisher: IGI Global

Published: 2019-08-30

Total Pages: 804

ISBN-13: 1799811271

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With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, there are vital rising concerns regarding the possible consequences of deploying artificial intelligence, sophisticated robotic technologies, automated vehicles, self-managing supply modes, and blockchain economies on business performance and culture, including how to sustain a supportive business culture and to what extent a strategic fit between human-robot collaboration in a business ecosystem can be created. The Handbook of Research on Strategic Fit and Design in Business Ecosystems is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era. Featuring research on topics such as cultural hybridization, Industry 4.0, and cybersecurity, this book is ideally designed for entrepreneurs, executives, managers, corporate strategists, economists, IT specialists, IT consultants, engineers, students, researchers, and academicians seeking to improve their understanding of future competitive business practices with the adoption of robotic and information technologies.