Brand Relevance
Brand Relevance

Author: David A. Aaker

Publisher: John Wiley & Sons

Published: 2011-01-25

Total Pages: 400

ISBN-13: 0470613580

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Options
Options

Author: Daniel Lyons

Publisher: Da Capo Press

Published: 2009-03-25

Total Pages: 242

ISBN-13: 0786731753

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Welcome to the mind, to the world of Fake Steve Jobs. Fake Steve the counterintuitive management guru: "Obviously we can't literally put our employees' lives at risk. But we have to make them feel that way." Fake Steve the political hobnobber: "I can see why they keep Nancy Pelosi under wraps. Wacky as a dime watch." Fake Steve quoting friend/musician/philosopher Bono on road etiquette: "Tink about dat next toim yer cuttin off some bloke and you don't know who it is, right? Could be Jay-sus. Or Boutros Boutros-Ghali or sumfin." And on, yes, himself: "Geniuses have feelings, too." In the tradition of Thank You for Smoking and in the spirit of The Onion, Options is a novelistic sendup and takedown of Silicon Valley, Hollywood, and Washington, D.C., as viewed by a central character who exists, to his immense self-satisfaction, at the crossroads of all three worlds: "It's like in one of those movies where a guy realizes he's got telekinetic powers and it's just too bad if he doesn't want them, he's got them. Likewise, I have this gift. It's who I am."

Conducting Polymers, Fundamentals and Applications
Conducting Polymers, Fundamentals and Applications

Author: Prasanna Chandrasekhar

Publisher: Springer

Published: 2018-02-28

Total Pages: 815

ISBN-13: 3319693786

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The second edition of this popular textbook thoroughly covers the practical basics and applications of conducting polymers. It also addresses materials that have gained prominence since the first edition of this book was published, namely carbon nanotubes and graphene. The features of this new edition include: New and updated chapters on novel concepts in conducting polymers Details on interdisciplinary applications of conducting polymers An in depth description of classes of conducting polymers

Advanced Fiber Access Networks
Advanced Fiber Access Networks

Author: Cedric F. Lam

Publisher: Academic Press

Published: 2022-08-11

Total Pages: 300

ISBN-13: 0323855008

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Advanced Fiber Access Networks takes a holistic view of broadband access networks—from architecture to network technologies and network economies. The book reviews pain points and challenges that broadband service providers face (such as network construction, fiber cable efficiency, transmission challenges, network scalability, etc.) and how these challenges are tackled by new fiber access transmission technologies, protocols and architecture innovations. Chapters cover fiber-to-the-home (FTTH) applications as well as fiber backhauls in other access networks such as 5G wireless and hybrid-fiber-coax (HFC) networks. In addition, it covers the network economy, challenges in fiber network construction and deployment, and more. Finally, the book examines scaling issues and bottlenecks in an end-to-end broadband network, from Internet backbones to inside customer homes, something rarely covered in books. - Provides the latest information on end-to-end broadband access networks, from architecture to network technologies and network economies

Nanomaterials and Environmental Biotechnology
Nanomaterials and Environmental Biotechnology

Author: Indu Bhushan

Publisher: Springer Nature

Published: 2020-02-22

Total Pages: 432

ISBN-13: 3030345440

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Nanotechnology is considered as one of the emerging fields of science. It has applications in different biological and technological fields which deal with the science of materials at nanoscale (10-9). On the other hand, biotechnology is another field that deals with contemporary challenges. Nanobiotechnology fills the gap between these two fields. It merges physical, chemical, and biological principles in a single realm. This combination opens up new possibilities. At nanoscale dimensions, it creates precise nanocrystals and nanoshells. Integrated nanomaterials are used with modified surface layers for compatibility with living systems, improved dissolution in water, or biorecognition leading to enhanced end results in biotechnological systems. These nanoparticles can also be hybridized with additional biocompatible substances in order to amend their qualities to inculcate novel utilities. Nanobiotechnology is used in bioconjugate chemistry by coalescing up the functionality of non-organically obtained molecular components and biological molecules in order to veil the immunogenic moieties for targeted drug delivery, bioimaging and biosensing. This book blends the science of biology, medicine, bioinorganic chemistry, bioorganic chemistry, material and physical sciences, biomedical engineering, electrical, mechanical, and chemical science to present a comprehensive range of advancements. The development of nano-based materials has made for a greater understanding of their characterization, using techniques such as transmission electron microscope, FTIR, X-ray diffraction, scanning electron microscope EDX, and so on. This volume also highlights uses in environmental remediation, environmental biosensors and environmental protection. It also emphasizes the significance of nanobiotechnology to a series of medical applications viz., diagnostics, and therapeutics stem cell technology, tissue engineering enzyme engineering, drug development and delivery. In addition this book also offers a distinctive understanding of nanobiotechnology from researchers and educators and gives a comprehensive facility for future developments and current applications of nanobiotechnology.