Proceedings of the 1988 International Conference of Services Marketing
Proceedings of the 1988 International Conference of Services Marketing

Author: Edward G. Thomas

Publisher: Springer

Published: 2015-05-27

Total Pages: 378

ISBN-13: 3319173170

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This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1988 International Conference of Services Marketing
Proceedings of the 1988 International Conference of Services Marketing

Author: Edward G. Thomas

Publisher:

Published: 2015

Total Pages:

ISBN-13: 9783319173184

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Management and Marketing of Services
Management and Marketing of Services

Author: Peter Mudie

Publisher: Taylor & Francis

Published: 2010-10-13

Total Pages: 315

ISBN-13: 1136386459

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This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

Exploring Services Science
Exploring Services Science

Author: Henriqueta Nóvoa

Publisher: Springer

Published: 2015-01-06

Total Pages: 364

ISBN-13: 3319149806

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This book contains the refereed proceedings of the 6th International Conference on Exploring Service Science (IESS), held in Porto, Portugal, in February 2015. Service science constitutes an interdisciplinary approach to systematic innovation in service systems, integrating managerial, social, legal, and engineering aspects to address the theoretical and practical challenges of the service industry and its economy. The 27 full papers accepted for IESS were selected from 69 submissions. The papers consider the topics service innovation, service exploration, service design, IT-based service engineering, and service sustainability.

Intelligent Business Process Optimization for the Service Industry
Intelligent Business Process Optimization for the Service Industry

Author: Markus Kress

Publisher: KIT Scientific Publishing

Published: 2014-08-13

Total Pages: 334

ISBN-13: 3866444540

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The company's sustainable competitive advantage derives from its capacity to create value for customers and to adapt the operational practices to changing situations. Business processes are the heart of each company. Therefore process excellence has become a key issue. This book introduces a novel approach focusing on the autonomous optimization of business processes by applying sophisticated machine learning techniques such as Relational Reinforcement Learning and Particle Swarm Optimization.

Services, Experiences and Innovation
Services, Experiences and Innovation

Author: Ada Scupola

Publisher: Edward Elgar Publishing

Published: 2018-11-30

Total Pages: 360

ISBN-13: 1788114302

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Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research.

Managing Quality
Managing Quality

Author: Barrie G. Dale

Publisher: John Wiley & Sons

Published: 2016-08-29

Total Pages: 359

ISBN-13: 1119130921

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An essential quality management resource for students and practitioners alike—now in its sixth edition This popular and highly successful text on Quality Management has been fully revised and updated to reflect recent developments in the field. New to the Sixth Edition is timely coverage of agile development, emerging markets, product research, evidence based decision-making, and quality control. Some of the material has been re-ordered and changes to terminology have been made to bring the book completely up to date. Contributions from new co-author David Bamford offer insights from a veteran teacher and practitioner. A popular resource for students, academics, and business practitioners alike Combines the latest information on quality management system series standards with up-to-date tools, techniques and quality systems Includes insights on quality, operations management, and strategic process improvement Highly relevant for professionals, particularly those involved with reacting to rapid developments in the global market The word "quality" has many definitions, dependent on context and situation. It is often over-used but always in-demand, and it can make or break a business. Quality management is becoming an increasingly vital factor in the success of a product or service, and it requires constant attention and a continuous drive to do better. Managing Quality is a comprehensive resource that helps you ensure – and sustain – high quality standards.