Print it Right: how to Plan, Write, and Design School Public Relations Materials
Author: National School Public Relations Association
Publisher:
Published: 1953
Total Pages: 56
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: National School Public Relations Association
Publisher:
Published: 1953
Total Pages: 56
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Department of the Army
Publisher:
Published: 1957
Total Pages: 72
ISBN-13:
DOWNLOAD EBOOKAuthor: Doyle M. Bortner
Publisher:
Published: 1959
Total Pages: 208
ISBN-13:
DOWNLOAD EBOOKAuthor: Donald Treadwell
Publisher: SAGE
Published: 2004
Total Pages: 540
ISBN-13: 9780761945994
DOWNLOAD EBOOKPublic Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.
Author: Mark S. Matthews
Publisher:
Published: 1954
Total Pages: 556
ISBN-13:
DOWNLOAD EBOOKAuthor: William Thompson
Publisher:
Published: 2021-08-03
Total Pages: 444
ISBN-13: 9781793511881
DOWNLOAD EBOOKWriting for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods
Author: National Education Association of the United States
Publisher:
Published: 1953
Total Pages: 802
ISBN-13:
DOWNLOAD EBOOKAuthor: William George Bruce
Publisher:
Published: 1953
Total Pages: 1184
ISBN-13:
DOWNLOAD EBOOKAuthor: James McKeen Cattell
Publisher:
Published: 1953
Total Pages: 628
ISBN-13:
DOWNLOAD EBOOKAuthor: Allen Kent
Publisher: CRC Press
Published: 1984-09-12
Total Pages: 420
ISBN-13: 9780824720377
DOWNLOAD EBOOK"The Encyclopedia of Library and Information Science provides an outstanding resource in 33 published volumes with 2 helpful indexes. This thorough reference set--written by 1300 eminent, international experts--offers librarians, information/computer scientists, bibliographers, documentalists, systems analysts, and students, convenient access to the techniques and tools of both library and information science. Impeccably researched, cross referenced, alphabetized by subject, and generously illustrated, the Encyclopedia of Library and Information Science integrates the essential theoretical and practical information accumulating in this rapidly growing field."