Principles of Casino Marketing
Author: Anthony F. Lucas
Publisher:
Published: 2008-01-01
Total Pages: 243
ISBN-13: 9780981739908
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Author: Anthony F. Lucas
Publisher:
Published: 2008-01-01
Total Pages: 243
ISBN-13: 9780981739908
DOWNLOAD EBOOKAuthor: Nick Gullo
Publisher:
Published: 2002
Total Pages: 155
ISBN-13: 9780942828474
DOWNLOAD EBOOKAuthor: Kathryn Hashimoto
Publisher:
Published: 2010
Total Pages: 0
ISBN-13: 9780131996144
DOWNLOAD EBOOKThe content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.
Author: John Romero
Publisher: John Romero Direct Marketing
Published: 1985
Total Pages: 268
ISBN-13: 9780964241404
DOWNLOAD EBOOKAuthor: John Romero
Publisher:
Published: 1998
Total Pages: 270
ISBN-13: 9780964241411
DOWNLOAD EBOOKAuthor: Carissa Kuakini
Publisher:
Published: 2021-08
Total Pages: 34
ISBN-13:
DOWNLOAD EBOOKEveryone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Author: Gertude Walbrecht
Publisher:
Published: 2021-08
Total Pages: 34
ISBN-13:
DOWNLOAD EBOOKEveryone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Author: Jim Kilby
Publisher: Wiley
Published: 2006-06-12
Total Pages: 416
ISBN-13: 0470073640
DOWNLOAD EBOOKComplete guidance to the ins and outs of gaming operations Management personnel need a thorough understanding of the business side of the casino industry to ensure profits???and to avoid losses. It's a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino. Written by experts with over 65 years of combined experience in the field, this Second Edition offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations. This updated edition features detailed coverage of: Current high-roller marketing tactics and their effect on profitability The effect of popular money management systems on casino profits The initial development process of an Indian casino Studies designed to identify the patronage motives of gamblers, including those of riverboat customers Slot club design: player rating issues, point accumulation schemes, and more Principles of casino floor design: managing table game and slot location Studies designed to measure the profit contribution of popular slot promotions Casino Operations Management, Second Edition uses simplified mathematics and statistics throughout, and provides readers with a thorough understanding of all aspects of the casino industry business. It is a must-have reference for students and casinos that develop managers internally.
Author: Michael McNamee
Publisher:
Published: 2002-08-01
Total Pages: 260
ISBN-13: 9780972100809
DOWNLOAD EBOOKA look at casino marketing and strategies used in casinos to build customer relationships by refocusing on customers and database. It is a "how to" for casino novices and a refresher for the experienced marketer.
Author: Dennis Conrad
Publisher:
Published: 2008
Total Pages: 0
ISBN-13: 9780615233895
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