Biography of an Idea

Biography of an Idea

Author: Edward L. Bernays

Publisher: Open Road Media

Published: 2015-04-07

Total Pages: 965

ISBN-13: 1497698677

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.


Principles

Principles

Author: Ray Dalio

Publisher: Simon and Schuster

Published: 2018-08-07

Total Pages: 560

ISBN-13: 1982112387

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#1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success. In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve. Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.


Principles of Life

Principles of Life

Author: David M. Hillis

Publisher: Macmillan

Published: 2012

Total Pages: 1061

ISBN-13: 1429257210

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For sample chapters, a video interview with David Hillis, and more information, visit www.whfreeman.com/hillispreview. Sinauer Associates and W.H. Freeman are proud to introduce Principles of Life. Written in the spirit of the reform movement that is reinvigorating the introductory majors course, Principles of Life cuts through the thicket of excessive detail and factual minutiae to focus on what matters most in the study of biology today. Students explore the most essential biological ideas and information in the context of the field’s defining experiments, and are actively engaged in analyzing research data. The result is a textbook that is hundreds of pages shorter (and significantly less expensive) than the current majors introductory books.


First Principles

First Principles

Author: Norman Burr

Publisher: Veloce Publishing

Published: 2017-09-19

Total Pages: 0

ISBN-13: 9781787111035

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The names "Keith Duckworth" and "DFV" are practically synonymous, such is the reputation of the famous F1 racing engine which he designed. There are books that cover the technical aspects of the DFV engine, and other designs from Cosworth, the company which he founded with Mike Costin, but there are many gaps in the story of Duckworth's career, before and after Cosworth. First Principles comprehensively fills those gaps, taking the reader into the world of Britain's finest 20th century engineers. It was a world consisting of far more than motorsport, embracing an astonishing variety of mechanical devices, including aircraft, boats, and motorcycles--particularly Triumph, for which he was a consultant during his retirement. A man of strong convictions and high integrity, Keith Duckworth OBE cared passionately about his work, fitting almost every aspect of his life around it. From his northern industrial roots, the ups and downs of his personal life, his health problems, to his generous support of charities and business start-ups, this book recreates the story of one of motorsport's--and engineering's--most endearing and enduring characters.


Thomas Paine's Rights of Man

Thomas Paine's Rights of Man

Author: Christopher Hitchens

Publisher: Grove Press

Published: 2008-09

Total Pages: 180

ISBN-13: 9780802143839

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Thomas Paine's "Rights of Man" has been celebrated, criticized, maligned, suppressed, and co-opted, but Hitchens marvels at its forethought and revels in its contentiousness. In this book, he demonstrates how Paine's book forms the philosophical cornerstone of the U.S.


Ross Perot

Ross Perot

Author: Ross Perot

Publisher:

Published: 2002

Total Pages: 0

ISBN-13: 9781930819191

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A unique summary of wisdom which can be used as a handbook for anyone attempting to build a great business, improve a family, or develop as an individual. Also included is an autobiography of Ross Perot's early years which illustrated the roots of a man who has lived the American dream.


The Principles of History

The Principles of History

Author: Robin George Collingwood

Publisher: Clarendon Press

Published: 1999

Total Pages: 382

ISBN-13: 0198237030

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The original text of this uncompleted work has only recently been discovered and is accompanied here by Collingwood's shorter writings on historical knowledge and inquiry. Besides containing entirely new ideas, these incredible writings discuss many of the issues which Collingwood famously raised in The Idea of History and in his Autobiography. This book also includes a lengthy editorial introduction that puts Collingwood's writings in their context and discusses the philosophical questions they initiate. --from publisher description.


World Scientific Reference On Plasmonic Nanomaterials: Principles, Design And Bio-applications (In 5 Volumes)

World Scientific Reference On Plasmonic Nanomaterials: Principles, Design And Bio-applications (In 5 Volumes)

Author:

Publisher: World Scientific

Published: 2022-03-04

Total Pages: 2475

ISBN-13: 9811235155

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World Scientific Reference on Plasmonic Nanomaterials: Principles, Design and Bio-applications is a book collection that encompasses multiple aspects of the exciting and timely field of nanoplasmonics, under the coordination of international plasmonic nanomaterials expert, Dr Luis Liz-Marzán. Plasmonics has a long history, from stained glass in ancient cathedrals, through pioneering investigations by Michael Faraday, all the way into the nanotechnology era, where it blossomed into an extremely active field of research with potential applications in a wide variety of technologies.Given the breadth of the materials, phenomena and applications related to plasmonics, this Reference Set offers a collection of chapters within dedicated volumes, focusing on the description of selected phenomena, with an emphasis in chemistry as an enabling tool for the fabrication of, often sophisticated, plasmonic nanoarchitectures and biomedicine as the target application.Basic principles of surface plasmon resonances are described, as well as those mechanisms related to related phenomena such as surface-enhanced spectroscopies or plasmonic chirality. Under the guidance of theoretical models, wet chemistry methods have been implemented toward the synthesis of a wide variety of nanoparticles with different compositions and tailored morphology. But often the optimal nanoarchitecture requires post-synthesis treatments, including functionalization of nanoparticle surfaces, application of external stimuli toward self-assembly into well-defined supraparticle structures and so-called supercrystals. All such nanomaterials can find applications in various biomedical aspects, most often in relation to diagnosis, through either the detection of disease biomarkers at extremely low concentrations or the design of bioimaging methods for in vivo monitoring. Additionally, novel therapeutic tools can also profit from plasmonic nanomaterials, such as photothermal therapy or nanocatalysis.The reference set thus offers comprehensive information of an extremely active subset within the world of plasmonic nanomaterials and their applications, which aims at not just collecting existing knowledge but also promoting further research and technology transfer into the market and the clinic.