Priceless Publicity
Priceless Publicity

Author: H Khatun

Publisher: Hayat House

Published: 2022-12-01

Total Pages: 166

ISBN-13:

DOWNLOAD EBOOK

Getting good media coverage for your business isn't cheap... The cost of a full-page advert in a national newspaper, i.e. Daily Mail: £30,000+ / $36,000+ USD The average cost of hiring a PR agency: approx. £3,000 / $3790 USD per month Hiring an in-house PR manager - £2,500+ / $3,158 USD per month Doesn't it make more sense to do it yourself? If so, then this book is for you. Perfect for small businesses, authors, consultants and start-ups, in this in-depth book, Priceless Publicity, I tell you what other PR agencies won't - how to secure free, credible and invaluable media coverage for your brand. With over 30 easily digestible chapters, you will learn everything you need to know to be able to become your business' own PR guru. You can learn in your own time - at your own pace - whilst still running your business. This book covers teaches you how to get money-can't-buy media coverage wherever you are in the world, and whatever line of business you are in. There's no classroom theory here, it's all practical and packed full of real examples of media coverage I've secured. So no more: - trying and failing to interest journalists in your business' stories - wasted hours spent Googling how to write a press release - seeing your competitors get coverage you deserve - guesswork Instead, try an alternative solution that really works - empowering yourself to do your own PR, build your brand, and grow your business through the power of priceless publicity. This book is perfect for you if you're a: Start-up Author Small business owner Consultant Entrepreneur Freelancer Why I created this book... I created this book to help businesses like yours reap the benefits of media publicity, without having to spend a fortune on an agency. As a small business owner myself, I understand that being lean is key, but at the same time, you need to invest to grow and market your brand. So this book is the perfect solution - rather than investing money and outsourcing your PR, you're investing in yourself by doing your own. So what are you waiting for? Go ahead and give your business the greatest chance of success with this book. It will be the best investment you've made. Keywords: Small business marketing, PR, public relations, start-ups, startups, media coverage, how to grow your business, how to build your brand, free publicity, marketing books, PR books, business books, tips for small businesses.

The Green Bundle
The Green Bundle

Author: Magali A. Delmas

Publisher: Stanford University Press

Published: 2018-07-31

Total Pages: 262

ISBN-13: 1503606422

DOWNLOAD EBOOK

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

Born to Rule
Born to Rule

Author: Paddy Manning

Publisher: Melbourne Univ. Publishing

Published: 2015-10-26

Total Pages: 370

ISBN-13: 0522868819

DOWNLOAD EBOOK

Born to Rule is the unauthorised biography that unravels the many layers of the man who has just become the 29th Prime Minister of Australia. The highs and lows of Malcolm Turnbull's remarkable career are documented here in technicolour detail by journalist Paddy Manning. Based on countless interviews and painstaking research, it is a forensic investigation into one of Australia's most celebrated overachievers. Turnbull's relentless energy and quest for achievement have taken him from exclusive Point Piper to Oxford University; from beating the Thatcher government in the Spycatcher trial to losing the referendum on the republic; from defending the late Kerry Packer—codenamed Goanna—in the Costigan Royal Commission to defending his own role in the failure of HIH, Australia's biggest corporate collapse. He was involved in the unravelling of the Tourang bid for Fairfax, struck it rich as co-founder of OzEmail, and fought his own hotly contested battle for Wentworth. As opposition leader he was duped by Godwin Grech's 'Utegate' fiasco; as the most tech-savvy communications minister he oversaw a nobbled NBN scheme. And now he has assumed the leadership of the Liberal Party for the second time after wresting the prime ministership from first-term PM Tony Abbott. Will Turnbull crash and burn as he has before or has his entire tumultuous life been a rehearsal for this moment?

Policy & Management British Civil Servic
Policy & Management British Civil Servic

Author: Geoffrey K. Fry

Publisher: Routledge

Published: 2014-09-25

Total Pages: 185

ISBN-13: 1317903897

DOWNLOAD EBOOK

A detailed study of the changes which have taken place in the British Civil Service since 1979. It is intended for political and policy scientists, and sociologists.

Politics and the Internet in Comparative Context
Politics and the Internet in Comparative Context

Author: Paul Nixon

Publisher: Routledge

Published: 2013-07-24

Total Pages: 278

ISBN-13: 1135104026

DOWNLOAD EBOOK

For many years now we have witnessed the developing use of the internet and associated technologies by political actors and organisations. Claims and counter claims have been made as its suitability as a tool to help in the struggle to re-invigorate political participation in democracies across the globe has been contested. This book charts the shifting sands of political activity in the digital age. It interrogates the hybrid nature of modern politics as online and offline actions blur the boundaries of traditional politics between ‘real-life’ co-presence and the booming virtual domain of politics. By so doing, it critically reflects on the latest scholarship on the subject while concurrently advancing stimulating new insights into it. Encapsulating both the range and the diverse velocities of change in different political arenas and geographical locations, this volumes seeks to map out a path if not towards the politics of tomorrow then towards a better comprehension of the politics of today. Featuring a range of international and comparative case studies presenting research on the UK, US, Italy, France, Spain, Romania, Africa and China, this book will be of interest to students and scholars of Politics and Media, Political Communication, New Media studies, Public Administration, Sociology, Communication Studies, Computing and Information and Communications Technologies.

Can't Buy Me Like
Can't Buy Me Like

Author: Bob Garfield

Publisher: Penguin

Published: 2013-03-07

Total Pages: 227

ISBN-13: 1101595337

DOWNLOAD EBOOK

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.

Punk Rock Warlord: the Life and Work of Joe Strummer
Punk Rock Warlord: the Life and Work of Joe Strummer

Author: Barry J. Faulk

Publisher: Routledge

Published: 2017-09-28

Total Pages: 309

ISBN-13: 1351168827

DOWNLOAD EBOOK

Punk Rock Warlord explores the relevance of Joe Strummer within the continuing legacies of both punk rock and progressive politics. It is aimed at scholars and general readers interested in The Clash, punk culture, and the intersections between pop music and politics, on both sides of the Atlantic. Contributors to the collection represent a wide range of disciplines, including history, sociology, musicology, and literature; their work examines all phases of Strummer’s career, from his early days as ’Woody’ the busker to the whirlwind years as front man for The Clash, to the ’wilderness years’ and Strummer’s final days with the Mescaleros. Punk Rock Warlord offers an engaging survey of its subject, while at the same time challenging some of the historical narratives that have been constructed around Strummer the Punk Icon. The essays in Punk Rock Warlord address issues including John Graham Mellor’s self-fashioning as ’Joe Strummer, rock revolutionary’; critical and media constructions of punk; and the singer’s complicated and changing relationship to feminism and anti-racist politics. These diverse essays nevertheless cohere around the claim that Strummer’s look, style, and musical repertoire are so rooted in both English and American cultures that he cannot finally be extricated from either.

Microphone Fiends
Microphone Fiends

Author: Tricia Rose

Publisher: Routledge

Published: 2014-06-11

Total Pages: 287

ISBN-13: 1135208417

DOWNLOAD EBOOK

Microphone Fiends, a collection of original essays and interviews, brings together some of the best known scholars, critics, journalists and performers to focus on the contemporary scene. It includes theoretical discussions of musical history along with social commentaries about genres like disco, metal and rap music, and case histories of specific movements like the Riot Grrls, funk clubbing in Rio de Janeiro, and the British rave scene.

ESPN
ESPN

Author: Michael Freeman

Publisher: Rowman & Littlefield

Published: 2001

Total Pages: 328

ISBN-13: 0878332707

DOWNLOAD EBOOK

ESPN: The Uncensored History traces the first 24-hour sports network from its inception through its evolution into a slick media outlet reaching more than 60 million homes via more than 26,000 cable providers. Entertainment and Sports Programming Network, ESPN, has blazed a stunning path of achievement with its expansive coverage of broadcast sports--spinning off into ESPN2, ESPN Classic Sports, ESPNews, and ESPN Magazine--but has also experienced its share of controversy. Along the way, this American entrepreneurial triumph has alienated on-air talent, drawn charges of racial discrimination, and seen employees accused of blatant sexual harassment. ESPN's success story is no fairy tale. Among the colorful lore and amusing anecdotes lurk serious complications and controversies. Through information gleaned from internal documents, police and court records, and interviews with network employees, on-air talent, producers, and executives, ESPN: The Uncensored History probes the inside story of America's premiere sports network. Part corporate history, part media and cultural analysis, and part expose, the book examines both the positive developments effected by the network and the bad habits it has picked up from the business it covers. This paperback reveals the most recent developments at ESPN since the publication of the hardback, including the network's aggressive reactions to the book.

Melania and Me
Melania and Me

Author: Stephanie Winston Wolkoff

Publisher: Gallery Books

Published: 2020-09-01

Total Pages: 352

ISBN-13: 1982151242

DOWNLOAD EBOOK

#1 NEW YORK TIMES BESTSELLER What Melania wants, Melania gets. The former director of special events at Vogue and producer of nine legendary Met Galas, Stephanie Winston Wolkoff met Melania Knauss in 2003 and had a front row seat to the transformation of Donald Trump’s then girlfriend from a rough-cut gem to a precious diamond. As their friendship deepened over lunches at Manhattan hot spots, black-tie parties, and giggle sessions in the penthouse at Trump Tower, Wolkoff watched the newest Mrs. Trump raise her son, Barron, and manage her highly scrutinized marriage. After Trump won the 2016 election, Wolkoff was recruited to help produce the 58th Presidential Inaugu­ration and to become the First Lady’s trusted advisor. Melania put Wolkoff in charge of hiring her staff, organizing her events, helping her write speeches, and creating her debut initiatives. Then it all fell apart when she was made the scapegoat for inauguration finance irregularities. Melania could have defended her innocent friend and confidant, but she stood by her man, knowing full well who was really to blame. The betrayal nearly destroyed Wolkoff. In this candid and emotional memoir, Stephanie Winston Wolkoff takes you into Trump Tower and the White House to tell the funny, thrilling, and heartbreaking story of her intimate friendship with one of the most famous women in the world, a woman few people truly understand. How did Melania react to the Access Hollywood tape and her husband’s affair with Stormy Daniels? Does she get along well with Ivanka? Why did she wear that jacket with “I really don’t care, do u?” printed on the back? Is Melania happy being First Lady? And what really happened with the inauguration’s funding of $107 million? Wolkoff has some ideas...