International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2016 (IAC-MEM 2016), Friday - Saturday, April 15 - 16, 2016
This book brings together leading legal scholars and practitioners from across the Asia-Pacific region to probe the ways in which trusts law has been adapted by various jurisdictions, and to analyse their causes and effects. The contributions discuss how the trust structure, with its inherent malleability, has been adapted to meet a diverse set of local needs, including social, religious, economic, commercial, or even historical needs. But in most instances, those needs - and the ways in which trusts law has been adapted to meet them - are not unique to a single jurisdiction: they often (coincidentally or otherwise) find much in common with others. By making its readers aware of the commonality of needs in Asia- Pacific, this book also aims to encourage coordination and cooperation in utilising trusts law to address shared concerns across the region.
This is an open access book.Welcome to the 7th Indonesian Conference, focused on the theme of "SDGs Transformation through the Creative Economy: Encouraging Innovation and Sustainability." This edition aims to explore the intersection between the Sustainable Development Goals (SDGs) and the creative economy, emphasizing the importance of fostering innovation and sustainability.The conference provides a platform for academics, researchers, policymakers, industry professionals, and stakeholders to gather and exchange knowledge, ideas, and experiences regarding the transformative power of the creative economy in achieving the SDGs. By examining the dynamic relationship between creativity, innovation, and sustainable development, this edition aims to generate valuable insights and practical solutions to address the pressing global challenges we face today.Throughout this conference, participants will have the opportunity to delve into various topics related to the creative economy and its potential to contribute to the SDGs. We will explore how creative industries can drive economic growth, promote social inclusivity, preserve cultural heritage, and protect the environment. Moreover, we will investigate innovative approaches, best practices, and emerging trends that can enhance the creative economy's impact on sustainable development.By gathering experts and practitioners from diverse fields, we aim to foster interdisciplinary dialogue and collaboration, ultimately inspiring new ideas, strategies, and policies that can foster a more sustainable and inclusive future. Together, we can harness the power of the creative economy to propel transformative change, aligning our efforts with the global agenda of achieving the SDGs.We extend our heartfelt appreciation to all participants, sponsors, and organizers for their commitment to advancing the discourse on the creative economy and sustainable development. Let us embark on this journey of exploration, innovation, and collaboration, as we work towards a better and more sustainable future for all.
“Statemaking and Territory in South Asia: Lessons from the Anglo–Gorkha War (1814–1816)” seeks to understand how European colonization transformed the organization of territory in South Asia through an examination of the territorial disputes that underlay the Anglo–Gorkha War of 1814–1816 and subsequent efforts of the colonial state to reorder its territories. The volume argues that these disputes arose out of older tribute, taxation and property relationships that left their territories perpetually intermixed and with ill-defined boundaries. It also seeks to describe the long-drawn-out process of territorial reordering undertaken by the British in the nineteenth and twentieth centuries that set the stage for the creation of a clearly defined geographical template for the modern state in South Asia.
This collection of experiences of fiscal decentralisation across a wide range of OECD-Member and non-member economies reveals lessons which are equally of relevance to both groups of countries.
America's position as the source of much of the world's global innovation has been the foundation of its economic vitality and military power in the post-war. No longer is U.S. pre-eminence assured as a place to turn laboratory discoveries into new commercial products, companies, industries, and high-paying jobs. As the pillars of the U.S. innovation system erode through wavering financial and policy support, the rest of the world is racing to improve its capacity to generate new technologies and products, attract and grow existing industries, and build positions in the high technology industries of tomorrow. Rising to the Challenge: U.S. Innovation Policy for Global Economy emphasizes the importance of sustaining global leadership in the commercialization of innovation which is vital to America's security, its role as a world power, and the welfare of its people. The second decade of the 21st century is witnessing the rise of a global competition that is based on innovative advantage. To this end, both advanced as well as emerging nations are developing and pursuing policies and programs that are in many cases less constrained by ideological limitations on the role of government and the concept of free market economics. The rapid transformation of the global innovation landscape presents tremendous challenges as well as important opportunities for the United States. This report argues that far more vigorous attention be paid to capturing the outputs of innovation - the commercial products, the industries, and particularly high-quality jobs to restore full employment. America's economic and national security future depends on our succeeding in this endeavor.
The book is the first and general report of a series of six that reviews the practice of “China Dream” policy by the Zhejiang provincial government. “China Dream” is one of the most important state policies established by the present Chinese government and how to convert this abstract national strategy to concrete practice is still much of a challenge for local governments. The book summarizes the six facets of government administrative practices in economics, politics, culture, society, ecology and construction of the Party. It serves as the skeleton of the series and outlines the whole structure. It will help scholars and political practitioners worldwide better understand the statecraft of China and the practice China has experienced.
