The Hidden Power of Advertising

The Hidden Power of Advertising

Author: Robert Heath

Publisher:

Published: 2001

Total Pages: 124

ISBN-13: 9781841160931

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Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.


Advertising and Market Power

Advertising and Market Power

Author: William S. Comanor

Publisher: Harvard University Press

Published: 1974

Total Pages: 284

ISBN-13: 9780674005808

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The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues. The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.


The Persuasive Power of Campaign Advertising

The Persuasive Power of Campaign Advertising

Author: Travis N. Ridout

Publisher: Temple University Press

Published: 2011-03-25

Total Pages: 200

ISBN-13: 1439903336

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The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.


The Power of Advertising

The Power of Advertising

Author: Ruth Thomson

Publisher: Franklin Watts

Published: 2020-09-24

Total Pages: 0

ISBN-13: 9781445155173

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This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day. It examines how adverts work and how they affect our daily lives. Chapters explore the techniques of the industry, the power of pictures and when and why words matter. The book is a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day ... a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. - Parents In Touch


Let's Think about the Power of Advertising

Let's Think about the Power of Advertising

Author: Elizabeth Raum

Publisher: Raintree

Published: 2014

Total Pages: 50

ISBN-13: 1406282626

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This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.


Drawing Power

Drawing Power

Author: Rick Marschall

Publisher: Fantagraphics Books

Published: 2011-08-31

Total Pages: 129

ISBN-13: 1606993992

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Drawing Power is a lively collection of mass market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While critics debate whether comics is high art or low art, the fact is that the comic strip was born as a commercial medium and was nurtured by competition, commerce, and advertising. Drawing Power will be the first book-length examination (and celebration) of the nexus of art and cartoons. It will focus on the commercial roots of newspaper strips; the cross-promotions of artists, their characters, and retail products; and of the superb artwork that cartoonists invested in their lucrative freelance work in advertising. Drawing Power is cultural history, chronicling a time in popular culture when cartoonists were celebrities and their strips and characters competed with the movies for the attention of a mass audience.


Unpacking Creativity

Unpacking Creativity

Author: Paula Pérez Sobrino

Publisher: Cambridge University Press

Published: 2021-09-02

Total Pages: 323

ISBN-13: 1108473539

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Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.


Social Media Marketing Power Mindset

Social Media Marketing Power Mindset

Author: Rory Ames-Hyatt

Publisher: Rory Ames-Hyatt

Published: 2019-04-01

Total Pages: 104

ISBN-13:

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Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand? Of course you do! Whether you're an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing can help you achieve incredible results! Yet if you want to grow your business or brand, there are so many different (and confusing!) social platforms and ad products to choose from; whether they be Facebook Lead Ads, to Instagram Stories, to YouTube TrueView Videos. But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform… social media marketing is all about having a multi-platform mindset. By leveraging the attention-grabbing power of Facebook, YouTube, Instagram and LinkedIn collectively, you can create your own incredible marketing engine — one that can grow your follower count, generate sales, capture clients, and drive traffic towards your ecommerce store or website. You see, it is easy to get confused when you first decide to tackle online digital marketing. And even with all the time in the world, you won't be able to grow your brand on every single media platform out there. But if you streamline your attention towards a few key platforms — taking the time to fully utilize just a couple of key advertising products — you could get some amazing results. This is where Social Media Marketing Power Mindset comes in! You see, almost anyone with a Facebook account could run a Facebook ad. But what does it take to run a successful Facebook Advertising campaign? Instagram Story Ads, on the other hand, are one of the most effective branding tools available to entrepreneurs and influencer's alike. And yet so few people even realize just how to take advantage of these incredibly low-cost, high-converting adverts. Well, in Social Media Marketing Power Mindset, you are going to learn how to use these marketing tools and products — plus so much more — to full effect. Broken down into a series of information-packed mindset-building snippets and sound-bites, Social Media Marketing Power Mindset is a book designed to help you change your mentality from that of an Ordinary Social Media User into a Smart Social Media Master. Inside This Book: - Why Social Media Marketing Is So Effective At Capturing Peoples Attention… … and how you can use the psychology of social media for your own personal brand. - Learn How To Avoid These Common Digital Advertising Mistakes… … helping you to keep your advertising spend low, and profits high. - Find Out How To Turn Instagram 'Likes' Into 'Leads'… … and make your profile feed your own personal cash-cow. - Discover How You Can Use LinkedIn's Organic Reach To Generate A Flood Of Free Traffic… … without needing to spend a single advertising dollar. - And So Much More!


Power Integrity

Power Integrity

Author: Steven M. Sandler

Publisher: McGraw Hill Professional

Published: 2014-07-29

Total Pages: 352

ISBN-13: 0071831002

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PROVEN TECHNIQUES FOR GENERATING HIGH-FIDELITY MEASUREMENTS Power Integrity: Measuring, Optimizing, and Troubleshooting Power Related Parameters in Electronics Systems provides field-tested techniques for producing high-fidelity measurements using the appropriate equipment. The book thoroughly discusses measurement guidelines, test instrument selection and use, connecting the equipment to the device being tested, and interpreting the acquired data. The latest electronics technologies and their impact on measurement are discussed. Detailed photographs, screenshots, schematics, and equations are included throughout this practical guide. Learn how to accurately measure: Impedance Stability Power supply rejection ratio (PSRR) Reverse transfer and crosstalk Step load response Ripple and noise Edges High-frequency impedance