Postcolonial Marketing Communication
Author: Arindam Das
Publisher: Springer Nature
Published:
Total Pages: 184
ISBN-13: 9819702852
DOWNLOAD EBOOKRead and Download eBook Full
Author: Arindam Das
Publisher: Springer Nature
Published:
Total Pages: 184
ISBN-13: 9819702852
DOWNLOAD EBOOKAuthor: Kai Merten
Publisher: Transcript Publishing
Published: 2016
Total Pages: 0
ISBN-13: 9783837632941
DOWNLOAD EBOOKThis collection brings together experts from media and communication studies with postcolonial studies scholars to illustrate how the two fields may challenge and enrich each other. It encompasses essays on topics including media convergence, transcultural subjectivity, hegemony, piracy, and media history and colonialism. Drawing on examples from film, literature, music, TV, and the internet, the contributors investigate the transnational dimensions of today's media, engage with local and global media politics, and discuss media outlets as economic agents, thus illustrating mechanisms of power in postcolonial and neo-colonial mediascapes.
Author: Graham Huggan
Publisher: OUP Oxford
Published: 2013-09-12
Total Pages: 751
ISBN-13: 0191662410
DOWNLOAD EBOOKThe Oxford Handbook of Postcolonial Studies provides a comprehensive overview of the latest scholarship in postcolonial studies, while also considering possible future developments in the field. Original chapters written by a worldwide team of contritbuors are organised into five cross-referenced sections, 'The Imperial Past', 'The Colonial Present', 'Theory and Practice', 'Across the Disciplines', and 'Across the World'. The chapters offer both country-specific and comparative approaches to current issues, offering a wide range of new and interesting perspectives. The Handbook reflects the increasingly multidisciplinary nature of postcolonial studies and reiterates its continuing relevance to the study of both the colonial past—in its multiple manifestations— and the contemporary globalized world. Taken together, these essays, the dialogues they pursue, and the editorial comments that surround them constitute nothing less than a blueprint for the future of a much-contested but intellectually vibrant and politically engaged field.
Author: Arindam Das
Publisher: Springer
Published: 2024-05-30
Total Pages: 0
ISBN-13: 9789819702848
DOWNLOAD EBOOKThis volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. The book demonstrates how marketing communication, an essentially Global North discourse reinforcing hegemony, can be critiqued and deconstructed when subjected to postcolonial critical analysis. Recognizing as commonplace, the Global South has either willingly embraced or been ideologically coerced into adopting a Western marketing communication system. This system is evident in its theories and practices, mirroring Western themes, symbols, stories, and knowledge frameworks, consequently fostering subjectivities that lack critical self-reflection and are dependent on Western influences. But what remains more interesting is how such an ideological system, mediated through a quintessential Global South modernity, generates a new habitation of modernity at the margin. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses. The book even engenders alternatives to hegemonic marketing communication discourses and a set of “other” epistemologies of alternate modernities of equity and justice. From African to Turkish, from Indian to Canadian first nations, Australian Aborigines to Polynesian-American, postcolonial subjectivities through marcomm across the globe get a voice in the volume. The collection in this volume is a decolonizing attempt that thwarts cultural globalization, examines colonial discourses, cuts across essentialized identities, mobilizes resistance, interrogates power structures and mechanisms of knowledge production, dissemination, and legitimization, and celebrates the new-formed cultural identity of the Third/Fourth World. The book is essential read for researchers, students and practitioners of Marketing who wish to gain a deeper understanding of an oft ignored aspect of marcomm.
Author: Gautam Basu Thakur
Publisher: SUNY Press
Published: 2020-01-01
Total Pages: 282
ISBN-13: 1438477694
DOWNLOAD EBOOKPostcolonial Lack reconvenes dialogue between Lacanian psychoanalysis and postcolonial theory in order to expand the range of cultural analyses of the former and make the latter theoretically relevant to the demands of contemporary narratives of othering, exclusion, and cultural appropriation. Seeking to resolve the mutual suspicion between the disciplines, Gautam Basu Thakur draws out the connections existing between Lacan's teachings on subjectivity and otherness and writings of postcolonial and decolonial theorists such as Gayatri Spivak, Frantz Fanon, and Homi Bhabha. By developing new readings of the marginalized other as radical impasse and pushing the envelope on neoliberal identity politics, the book moves postcolonial studies away from the perennial topic of identity and difference and into examining the form and function of the other as excess--surplus and/or lack--in colonial and postcolonial literature, film, and social discourse. Looking at writings by Mahasweta Devi, Amitav Ghosh, Leila Aboulela, Narayan Gangopadhyay, Katherine Boo, and films by Gillo Pontecorvo, Clint Eastwood, Ryan Coogler (Black Panther), and Tony Gatlif, Basu Thakur highlights a new set of ethical and political considerations emerging as a direct result of this shift and stakes a fundamental rethinking of postcoloniality through what he calls the "politics of ontological discordance."
Author: Robert J. C. Young
Publisher: OUP Oxford
Published: 2003-06-26
Total Pages: 198
ISBN-13: 0191622273
DOWNLOAD EBOOKThis innovative and lively book is quite unlike any other introduction to postcolonialism. Robert Young examines the political, social, and cultural after-effects of decolonization by presenting situations, experiences, and testimony rather than going through the theory at an abstract level. He situates the debate in a wide cultural context, discussing its importance as an historical condition, with examples such as the status of aboriginal people, of those dispossessed from their land, Algerian raï music, postcolonial feminism, and global social and ecological movements. Above all, Young argues, postcolonialism offers a political philosophy of activism that contests the current situation of global inequality, and so in a new way continues the anti-colonial struggles of the past. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Georgette Wang
Publisher: Routledge
Published: 2010-12-14
Total Pages: 552
ISBN-13: 1136935371
DOWNLOAD EBOOKThe rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being “Westerncentric”. Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, and to build “Asian” communication theories, there seems to be greater assertiveness and determination in searching for and developing theoretical frameworks and paradigms that take consideration of, and therefore are more relevant to, the cultural context in which research is accomplished. This path-breaking book moves beyond critiquing “Westerncentrism” in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centralizing the production of theories are, and what is called for in order to establish Asian communication theories.
Author: M.I. Franklin
Publisher: Routledge
Published: 2006-05-02
Total Pages: 319
ISBN-13: 1134301243
DOWNLOAD EBOOKIn this ground-breaking study M.I. Franklin explores the form and substance of everyday life online from a critical postcolonial perspective. With Internet access and social media uses accelerating in the Global South, in-depth studies of just how non-western communities, at home and living abroad, actually use the Internet and web-based media are still relatively few. This book’s pioneering use of virtual ethnography and mixed method research in this study of a longstanding ‘media diaspora’ incorporates online participant-observation with offline fieldwork to explore how postcolonial diasporas from the south Pacific have been using the Internet since the early ways of the web. Through a critical reconsideration of the work of Michel de Certeau in light of postcolonial and feminist theories, the book provides insights into the practice of everyday life in a global and digital age by non-western participants online and offline. Critical of techno- and media-centric analyses of cyberspatial practices and power hierarchies, Franklin argues that a closer look at the content and communicative styles of these contemporary Pacific traversals suggest other Internet futures. These are visions of social media that can be more hospitable, culturally inclusive and economically equitable than those promulgated by both powerful commercial interests and state actors looking to take charge of the Internet ‘after Web 2.0’. The book will be of interest to students of international politics, media and communications, cultural studies, science and technology studies, anthropology and sociology interested in how successive waves of new media interact with shifting power relations at the intersection of politics, culture, and society.
Author: Nimruji Jammulamadaka
Publisher: Springer Nature
Published: 2022-08-18
Total Pages: 304
ISBN-13: 9811929882
DOWNLOAD EBOOKThis edited book on South Asia is part of the book series “Managing the Post-colony.” This series is co-edited by Nimruji Jammulamadaka and Gavin Jack and is focused on managing and organising within the historical and contemporary structures of colonization and imperialism within and across nation-states and social domains especially the economic and the cultural domain. This edited book on South Asia is committed to a presentation of indigenous understandings and knowledge around the organizing, religion, language and cultural production through the lens of anti, post and de-colonial thought. This book forces the reader to consider not just what we know but how and where we know and can be instrumental in identifying and challenging dominant modes of management knowledge production. The decolonial movement is closely associated with scholars like Walter Mignolo, Anibal Quijano and others who expose how Western rationality and science, emanating from the enlightenment project, are being used by colonial powers to consolidate their imperial projects. The authors in this book argue that a potent form of colonization is epistemic in nature. This book series seeks to present cutting-edge, critical, interdisciplinary, and geographically and culturally diverse perspectives on the contemporary nature, experience and theorization of managing and organizing in post-colonial location under conditions of coloniality. These conditions subsume ongoing and new forms of colonisation/imperialism, and complex resistances to them, and lives lived outside them, and may be drawn out and investigated in regard to a multiplicity of different business- and management-related topics. The power of domination is its ability to silence other ways of knowing, being and doing. Focus on South Asia: Ways of Managing, Organising and Living delivers a profound critique of Western management theory and its universalistic claims. But, it goes much further to advance other managements and ways of organising from the peoples and communities of South Asia. Stella M. Nkomo, University of Pretoria, South Africa I like very much the orientation and the composition of the volume...you have a) the meaning of management in the West changed after the Industrial revolution and by 1900 became a political issue domestically in the US and before that colonial, as you show in the colonial context of South Asia; b) so the constitution of the settler management as you show with McCaulay, destituted all existing local form of organizing their praxis of living; c) the task now is the reconstitution of the destituted, the pluriversal human (and animals too) self-organization subjected to Western regulations to their own benefit, while materializing their rhetoric of racial destitution (incapable of organizing like us, impossible for them to be like, us we have to teach them civilization, etc.). Walter Mignolo, William H. Wannamaker Professor of Literature and Romance Studies at Duke University, USA Very Impressive and Much Needed Pushkala Prasad, Zankel Chair Professor, Skidmore College.
Author: Filippo Menozzi
Publisher: Routledge
Published: 2014-02-05
Total Pages: 226
ISBN-13: 1317818091
DOWNLOAD EBOOKThis book engages with current developments in postcolonial research, exploring notions of cultural transmission, tradition and modernity, authenticity, cross-cultural aesthetics and postcolonial ethics. The author considers the ethical responsibility of the postcolonial intellectual, enhancing our understanding of this topic through the concept of custodianship, which may be defined as a responsibility towards the other in forms of cultural and literary inheritance. The author introduces custodianship as a central theme and a vital question for the committed intellectual today, proposing original interpretations of major postcolonial texts by key figures including Anita Desai, Gayatri Chakravorty Spivak, Mahasweta Devi and Arundhati Roy. Through close reading and historical analysis, Postcolonial Custodianship reveals that a practice of custodianship has always been an essential element of these writers’ ethical engagement, yet in a way that has never been explored. The author contends that the question of custodianship should not be seen as a merely negative designation; it is by redefining the very meaning of custodianship that the ethical dimension of postcolonialism can be rediscovered.