The Marketing of the President
The Marketing of the President

Author: Bruce I. Newman

Publisher: SAGE

Published: 1994

Total Pages: 188

ISBN-13: 9780803951389

DOWNLOAD EBOOK

Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.

Modern Political Campaigns
Modern Political Campaigns

Author: Michael D. Cohen

Publisher: Rowman & Littlefield Publishers

Published: 2021

Total Pages: 212

ISBN-13: 9781538153802

DOWNLOAD EBOOK

Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big break

Winning Elections
Winning Elections

Author: Ronald A. Faucheux

Publisher: M. Evans

Published: 2003-10-15

Total Pages: 689

ISBN-13: 1590771966

DOWNLOAD EBOOK

This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

The Political Campaign “How-to” Guide
The Political Campaign “How-to” Guide

Author: Nolan Crouse

Publisher: FriesenPress

Published: 2021-06-02

Total Pages: 160

ISBN-13: 1039114636

DOWNLOAD EBOOK

“I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.

Political Campaign Strategy
Political Campaign Strategy

Author: Stephen Stockwell

Publisher:

Published: 2005

Total Pages: 294

ISBN-13: 9781740971065

DOWNLOAD EBOOK

This book is at once both a commentary on recent political history and a guide to effective political practice. A must read for politics watchers, activists, and students of politics.

Political Campaign Communication
Political Campaign Communication

Author: Judith S. Trent

Publisher: Rowman & Littlefield

Published: 2008

Total Pages: 452

ISBN-13: 9780742553033

DOWNLOAD EBOOK

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

Learning from Loss
Learning from Loss

Author: Seth Masket

Publisher: Cambridge University Press

Published: 2020-09-22

Total Pages: 261

ISBN-13: 110863981X

DOWNLOAD EBOOK

The Democrats' decision to nominate Joe Biden for 2020 was hardly a fluke but rather a strategic choice by a party that had elevated electability above all other concerns. In Learning from Loss, one of the nation's leading political analysts offers unique insight into the Democratic Party at a moment of uncertainty. Between 2017 and 2020, Seth Masket spoke with Democratic Party activists and followed the behavior of party leaders and donors to learn how the party was interpreting the 2016 election and thinking about a nominee for 2020. Masket traces the persistence of party factions and shows how interpretations of 2016 shaped strategic choices for 2020. Although diverse narratives emerged to explain defeat in 2016 - ranging from a focus on 'identity politics' to concerns about Clinton as a flawed candidate - these narratives collectively cleared the path for Biden.

Politicking Online
Politicking Online

Author: Costas Panagopoulos

Publisher: Rutgers University Press

Published: 2009-05-01

Total Pages: 315

ISBN-13: 0813548659

DOWNLOAD EBOOK

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

Campaign Craft
Campaign Craft

Author: Daniel M. Shea

Publisher: Greenwood

Published: 2001

Total Pages: 264

ISBN-13:

DOWNLOAD EBOOK

A comprehensive guide to and analysis of modern political campaign communication.

Electoral Strategies and Political Marketing
Electoral Strategies and Political Marketing

Author: Shaun Bowler

Publisher: Springer

Published: 2016-07-27

Total Pages: 254

ISBN-13: 1349224111

DOWNLOAD EBOOK

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.