Poetics of the Poster
Poetics of the Poster

Author: David H. T. Scott

Publisher: Liverpool University Press

Published: 2010-01-01

Total Pages: 129

ISBN-13: 1846314860

DOWNLOAD EBOOK

This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.

The Naming of Cats
The Naming of Cats

Author: T. S. Eliot

Publisher: Faber & Faber

Published: 2021-11-02

Total Pages: 32

ISBN-13: 0571352820

DOWNLOAD EBOOK

The Naming of Cats is a difficult matter, It isn't just one of your holiday games; You may think at first I'm as mad as a hatter When I tell you, a cat must have THREE DIFFERENT NAMES. The first poem in Eliot's Old Possum's Book of Practical Cats is a brilliant introduction to the fabulous world of Cats, featuring names such as Bombalurina and Munkustrap - made famous by the recent film! The seventh gorgeous Cats picture book with lively and colourful illustrations by Arthur Robins. Perfect for reading aloud, singing or performing!

The Poetics of the Everyday
The Poetics of the Everyday

Author: Siobhan Phillips

Publisher: Columbia University Press

Published: 2010

Total Pages: 335

ISBN-13: 0231149301

DOWNLOAD EBOOK

Wallace Stevens once described the "malady of the quotidian," lamenting the dull weight of everyday regimen. Yet he would later hail "that which is always beginning, over and over"--recognizing, if not celebrating, the possibility of fresh invention. Focusing on the poems of Wallace Stevens, Robert Frost, Elizabeth Bishop, and James Merrill, Siobhan Phillips positions everyday time as a vital category in modernist aesthetics, American literature, and poetic theory. She eloquently reveals how, through particular but related means, each of these poets converts the necessity of quotidian experience into an aesthetic and experiential opportunity. In Stevens, Phillips analyzes the implications of cyclic dualism. In Frost, she explains the theoretical depth of a habitual "middle way." In Bishop's work, she identifies the attempt to turn recurrent mornings into a "ceremony" rather than a sentence, and in Merrill, she shows how cosmic theories rely on daily habits. Phillips ultimately demonstrates that a poetics of everyday time contributes not only to a richer understanding of these four writers but also to descriptions of their era, estimations of their genre, and ongoing reconfigurations of the issues that literature reflects and illuminates.

The Poetics of Reverie
The Poetics of Reverie

Author: Gaston Bachelard

Publisher: Beacon Press

Published: 1971-06-01

Total Pages: 228

ISBN-13: 9780807064139

DOWNLOAD EBOOK

In this, his last significant work, an admired French philosopher provides extraordinary meditations on the relations between the imagining consciousness and the world, positing the notion of reverie as its most dynamic point of reference. In his earlier book, The Poetics of Space, Bachelard considered several kinds of "praiseworthy space" conducive to the flow of poetic imagery. In Poetics of Reverie he considers the absolute origins of that imagery: language, sexuality, childhood, the Cartesian ego, and the universe. Approaching the psychology of wonder from the phenomenological viewpoint, Bachelard demonstrates the aurgentative potential of all that awareness. Thus he distinguishes what is merely a phenomenon of relaxation from the kind of reverie which "poetry puts on the right track, the track of expanding consciousness"

The Poetics of Patronage
The Poetics of Patronage

Author: Susanna de Beer

Publisher: Brepols Pub

Published: 2013

Total Pages: 431

ISBN-13: 9782503542386

DOWNLOAD EBOOK

A comprehensive analysis of the system and poetics of literary patronage in the Renaissance on the basis of Giannantonio Campano's poetic oeuvre. This study examines the system and poetics of literary patronage in the Renaissance by presenting a comprehensive analysis of the poetry of Giannantonio Campano. In this way, it addresses two themes largely overlooked by modern scholarship. Most studies of literary patronage focus on antiquity, the Middle Ages, or on England during the seventeenth and eighteenth centuries. If Renaissance patronage is considered at all, the focus is almost exclusively on social and political networks or on the visual arts. In spite of this, literary patronage in fact forms a crucial context for our understanding of the work and careers of Renaissance writers like Campano. By analysing Campano's poetry in relation to his various patronage relationships, this study also offers the first comprehensive introduction to his poetic oeuvre.

Frank O'Hara
Frank O'Hara

Author: Lytle Shaw

Publisher: University of Iowa Press

Published: 2006-06

Total Pages: 355

ISBN-13: 0877459843

DOWNLOAD EBOOK

Providing a synthesis of New York's artistic and literary worlds, this book uses social and philosophical problems involved in reading a coterie to propose a language for understanding the poet, art critic, and Museum of Modern Art curator, Frank O'Hara.

The Art of the Literary Poster
The Art of the Literary Poster

Author: Allison Rudnick

Publisher: Metropolitan Museum of Art

Published: 2024-03-07

Total Pages: 252

ISBN-13: 1588397742

DOWNLOAD EBOOK

Spurred by innovations in printing technology, the modern poster emerged in the 1890s as a popular form of visual culture in the United States. Created by some of the best-known illustrators and graphic designers of the period—including Will H. Bradley, Florence Lundborg, Edward Penfield, and Ethel Reed—these advertisements for books and high-tone periodicals such as Harper’s and Lippincott’s went beyond the realm of commercial art, incorporating bold, stylized imagery and striking typography. This book, based on the renowned Leonard A. Lauder Collection, explores the craze for literary posters, which became sought after collectibles even in their day. It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the literary poster; the impact of early experiments in the field of advertising psychology; the expanded opportunities for women artists, who played an important role in advancing the so-called poster style; and the printmaking techniques that artists employed in this novel art form. A lively survey of a little-known but highly influential period in graphic design, The Art of the Literary Poster is sure to delight enthusiasts of illustration, advertising, and book arts.

Cattle Poetics
Cattle Poetics

Author: Jean-Baptiste Eczet

Publisher: Berghahn Books

Published: 2021-09-17

Total Pages: 284

ISBN-13: 1800731698

DOWNLOAD EBOOK

Loving cows, then killing them. The relation with cattle in Mursi country is shaped by the dichotomy between the value given to it during life and the death imposed upon it. The killing of cattle may be brief and inflicted with few words, but it is preceded by a series of intense aesthetic practices, such as body painting and adornments, colour poetics, poems and oratory art. This book investigates the link between the nurturing and killing of cattle with Mursi daily life and finds that these rituals cut across pastoralism, social organisation and politics in forming the very fabric of Mursi society.

The Poetics of Gardens
The Poetics of Gardens

Author: Charles W. Moore

Publisher: MIT Press

Published: 1988

Total Pages: 286

ISBN-13: 9780262631532

DOWNLOAD EBOOK

This is an entirely different garden book: a pattern book in which a score of landscapes and gardens are drawn, described, and analyzed not just as a bouquet of pleasures but as sources, lodes to be mined for materials, shapes and relationships, and ideas for transforming our own backyards. There is a universality about the creation of gardens across time and in diverse cultures that has inspired this entirely different garden book: a playful and affectionate typology of gardens; a pattern book in which a score of landscapes and gardens are drawn, described, and analyzed not just as a bouquet of pleasures but as sources, lodes to be mined for materials, shapes and relationships, and ideas for transforming our own backyards. The Poetics of Gardens is a celebration of places and the gardens they can become. Most of the 500 sketches, axonometric drawings, and photographs were created especially for this book. They explore the special qualities of places and the acts that can transform them into gardens. The authors discuss the qualities that create the promise of a garden the shapes of land and water, the established plants, the light and wind, the climate and show how these can be organized to give a place a special meaning. And they pay particular attention to the "rituals of habitation" by which we imaginatively take possession of places on the surface of the earth. The Poetics of Gardens examines great gardens made in other places, with other climates, at other times from ancient Rome to modem England, from Ball to Botany Bay, from the court of Ch'ien Lung to the magic kingdom of Walt Disney to explore their devices and record their images, scents, and sounds. The authors discuss the adaptation of the great garden traditions of the past to North American soil and call together the creators of these gardens to speculate about how their patterns and ideas can be appropriated, transformed, and composed into places that come alive for us.