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Author: Jack W. Plunkett
Publisher: Plunkett Research
Published: 2017-07-10
Total Pages: 0
ISBN-13: 9781628314458
DOWNLOAD EBOOKThe data and areas of interest covered are intentionally broad, ranging from the various types of businesses involved in sports and recreation, to the teams and leagues that make up professional sports of all types, to an in-depth look at the major firms within the many segments that make up the sports industry.
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
Published: 2007-06
Total Pages: 502
ISBN-13: 159392089X
DOWNLOAD EBOOKA market research guide to the business side of sports, teams, marketing and equipment - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes over 350 one page profiles of sports industry firms, companies and organizations.
Author: Daniel C Funk
Publisher: Taylor & Francis
Published: 2022-08-02
Total Pages: 377
ISBN-13: 100062045X
DOWNLOAD EBOOKNow in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.
Author: Jack W. Plunkett
Publisher: Plunkett Research
Published: 2016-06-30
Total Pages: 0
ISBN-13: 9781628314106
DOWNLOAD EBOOKPlunkett's Sports Industry Almanac covers the entire sports industry, providing competitive intelligence, market research and business analysis. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities. Our coverage includes sports business trends analysis and sports industry statistics. Topics include major leagues and their revenues, sports equipment and technologies, sports broadcasting, pay per view, Internet broadcasting, new stadiums, sports league expansion into China and sports related advertising. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations. Next, we profile the world's top 350 teams, leagues, sporting goods retailers, sporting equipment manufacturers and sports sector companies. Profiles include business descriptions and up to 27 executives by name and title. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find industry analysis, an overview and market research report of the sports, sporting goods, sports marketing, stadiums, teams and leagues businesses in one value-priced package.
Author:
Publisher:
Published: 2024
Total Pages: 0
ISBN-13: 9781647880439
DOWNLOAD EBOOKAuthor: Jack W. Plunkett
Publisher: Plunkett Research
Published: 2015-06-30
Total Pages: 0
ISBN-13: 9781628313680
DOWNLOAD EBOOKPlunkett's Sports Industry Almanac covers the entire sports industry, providing competitive intelligence, market research and business analysis. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities. Our coverage includes sports business trends analysis and sports industry statistics. Topics include major leagues and their revenues, sports equipment and technologies, sports broadcasting, pay per view, Internet broadcasting, new stadiums, sports league expansion into China and sports related advertising. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations. Next, we profile the world's top 350 teams, leagues, sporting goods retailers, sporting equipment manufacturers and sports sector companies. Profiles include business descriptions and up to 27 executives by name and title. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find industry analysis, an overview and market research report of the sports, sporting goods, sports marketing, stadiums, teams and leagues businesses in one value-priced package.
Author: Jack W. Plunkett
Publisher: Plunkett Research
Published: 2023-07-17
Total Pages: 0
ISBN-13: 9781647880057
DOWNLOAD EBOOKA complete market research guide to the business side of sports, teams, marketing and equipment-a tool for strategic planning, competitive intelligence, employment searches or financial research.
Author: Jack W. Plunkett
Publisher: Plunkett Research
Published: 2018-06-26
Total Pages: 0
ISBN-13: 9781628315004
DOWNLOAD EBOOKA complete market research guide to the business side of sports, teams, marketing and equipment-a tool for strategic planning, competitive intelligence, employment searches or financial research. Features trends, statistics and a glossary. Includes profiles of the world's top 350 sports industry firms and organizations.
Author: Jack W. Plunkett
Publisher:
Published: 2019-07-07
Total Pages:
ISBN-13: 9781628318449
DOWNLOAD EBOOKAuthor: Jack W. Plunkett
Publisher:
Published: 2014-07-23
Total Pages: 0
ISBN-13: 9781628313352
DOWNLOAD EBOOKThe data and areas of interest covered are intentionally broad, ranging from the various types of businesses involved in sports and recreation, to the teams and leagues that make up professional sports of all types, to an in-depth look at the major firms within the many segments that make up the sports industry.
