Persuasive Communication, Third Edition
Persuasive Communication, Third Edition

Author: James B. Stiff

Publisher: Guilford Publications

Published: 2016-08-22

Total Pages: 401

ISBN-13: 1462526845

DOWNLOAD EBOOK

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.

Persuasive Communication
Persuasive Communication

Author: Erwin Paul Bettinghaus

Publisher:

Published: 1980

Total Pages: 296

ISBN-13:

DOWNLOAD EBOOK

This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

Persuasive Communication
Persuasive Communication

Author: James Brian Stiff

Publisher: Guilford Press

Published: 2002-10-18

Total Pages: 372

ISBN-13: 9781572307025

DOWNLOAD EBOOK

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Persuasive Communication
Persuasive Communication

Author: Richard O. Young

Publisher: Routledge

Published: 2016-07-15

Total Pages: 481

ISBN-13: 1317417178

DOWNLOAD EBOOK

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

I See What You Mean
I See What You Mean

Author: D. Joel Whalen

Publisher: SAGE

Published: 1996

Total Pages: 284

ISBN-13: 9780761900313

DOWNLOAD EBOOK

Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.

The Necessary Art of Persuasion
The Necessary Art of Persuasion

Author: Jay A. Conger

Publisher: Harvard Business Review Press

Published: 2008-09-08

Total Pages: 81

ISBN-13: 1633691020

DOWNLOAD EBOOK

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

The Art of Persuasive Communication
The Art of Persuasive Communication

Author: Richard Storey

Publisher: Gower Publishing, Ltd.

Published: 1997

Total Pages: 252

ISBN-13: 9780566078194

DOWNLOAD EBOOK

Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.

The Art of Persuasive Communication
The Art of Persuasive Communication

Author: Johann C. De Wet

Publisher: Juta and Company Ltd

Published: 2009-12

Total Pages: 252

ISBN-13: 9780702177774

DOWNLOAD EBOOK

This third edition situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. The work is theoretically well-grounded and considerate of the practical dimensions of persuasion - from its broad starting points in an interpersonal setting to its manifestation as mass persuasion or propaganda in the wider political sphere. Contemporary examples, including rhetorical discourses of South African statesmen, are provided to facilitate understanding. Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies. In fact, the book should be helpful to potential persuaders and persuadees across the broad spectrum of society as it will give persuadees a better chance to identify persuasion and defend themselves against the unscrupulous.

Persuasive Communication
Persuasive Communication

Author: Kristie Sigler

Publisher: Kendall/Hunt Publishing Company

Published: 2021-08-30

Total Pages: 277

ISBN-13: 9781792472626

DOWNLOAD EBOOK

A text with a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.