Persuasion Strategies and Message Design in Family Planning
Author: Evelyn Onyekwere
Publisher:
Published: 1991
Total Pages: 60
ISBN-13:
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Author: Evelyn Onyekwere
Publisher:
Published: 1991
Total Pages: 60
ISBN-13:
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Publisher:
Published: 2001
Total Pages: 580
ISBN-13:
DOWNLOAD EBOOKAuthor: Alfonso Gumucio Dagron
Publisher: CFSC Consortium, Inc.
Published: 2006
Total Pages: 1409
ISBN-13: 0977035794
DOWNLOAD EBOOKContains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.
Author: Institute of Medicine
Publisher: National Academies Press
Published: 2015-12-02
Total Pages: 126
ISBN-13: 0309368707
DOWNLOAD EBOOKThe Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.
Author:
Publisher:
Published: 2007
Total Pages: 596
ISBN-13:
DOWNLOAD EBOOKAuthor: Sherry Devereaux Ferguson
Publisher: SAGE
Published: 1999-08-03
Total Pages: 280
ISBN-13: 9780761913146
DOWNLOAD EBOOK"With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.
Author: Leying Jiang
Publisher:
Published: 1994
Total Pages: 194
ISBN-13:
DOWNLOAD EBOOKAuthor: Hyunyi Cho
Publisher: SAGE
Published: 2012
Total Pages: 297
ISBN-13: 1412986559
DOWNLOAD EBOOK"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
Author: Jeff French
Publisher: Oxford University Press
Published: 2017
Total Pages: 273
ISBN-13: 0198717695
DOWNLOAD EBOOKThe last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
Author: Everett M. Rogers
Publisher: New York : Free Press
Published: 1973
Total Pages: 488
ISBN-13:
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