Communication for Social Change Anthology

Communication for Social Change Anthology

Author: Alfonso Gumucio Dagron

Publisher: CFSC Consortium, Inc.

Published: 2006

Total Pages: 1409

ISBN-13: 0977035794

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Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.


Communicating to Advance the Public's Health

Communicating to Advance the Public's Health

Author: Institute of Medicine

Publisher: National Academies Press

Published: 2015-12-02

Total Pages: 126

ISBN-13: 0309368707

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The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.


Communication Planning

Communication Planning

Author: Sherry Devereaux Ferguson

Publisher: SAGE

Published: 1999-08-03

Total Pages: 280

ISBN-13: 9780761913146

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"With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.


Health Communication Message Design

Health Communication Message Design

Author: Hyunyi Cho

Publisher: SAGE

Published: 2012

Total Pages: 297

ISBN-13: 1412986559

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"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.


Social Marketing and Public Health

Social Marketing and Public Health

Author: Jeff French

Publisher: Oxford University Press

Published: 2017

Total Pages: 273

ISBN-13: 0198717695

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The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.