Handbook of the Economics of Marketing
Handbook of the Economics of Marketing

Author:

Publisher: Elsevier

Published: 2019-09-19

Total Pages: 634

ISBN-13: 0444637656

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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics

Persistent Preferences in Market Place Choices
Persistent Preferences in Market Place Choices

Author: A. V. Muthukrishnan

Publisher: Now Publishers

Published: 2015-11-03

Total Pages: 102

ISBN-13: 9781680830521

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Persistent Preferences in Market Place Choices reviews classic research on loyalty, the many definitions of commitment and their relevance for persistent preference, the constituents of preference persistence, research on attitude strength, and behavioral decision theory research relevant for preference persistence.

Building Models for Marketing Decisions
Building Models for Marketing Decisions

Author: Peter S.H. Leeflang

Publisher: Springer Science & Business Media

Published: 2013-06-29

Total Pages: 642

ISBN-13: 146154050X

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This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.

Complex Systems in Finance and Econometrics
Complex Systems in Finance and Econometrics

Author: Robert A. Meyers

Publisher: Springer Science & Business Media

Published: 2010-11-03

Total Pages: 919

ISBN-13: 1441977007

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Finance, Econometrics and System Dynamics presents an overview of the concepts and tools for analyzing complex systems in a wide range of fields. The text integrates complexity with deterministic equations and concepts from real world examples, and appeals to a broad audience.

The Routines of Decision Making
The Routines of Decision Making

Author: Tilmann Betsch

Publisher: Psychology Press

Published: 2014-04-04

Total Pages: 423

ISBN-13: 1135622957

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Experience is currently a hot theme in decision making. For a long time, decision research was almost exclusively focused on new decisions and neglected the importance of experience. It took the field until the 1990s for a new direction in research and theorizing to become visible in the literature. There are parallel movements happening in sociology, political science, social psychology, and business. The purpose of this edited book is to provide a balanced and representative overview of what is currently known about the dynamics of experienced-based decision making. The chapters are written by renowned experts in the field and provide the latest theoretical developments, integrative frameworks, and state-of-the-art reviews of research in the laboratory and in the field.

Principles of Forecasting
Principles of Forecasting

Author: J.S. Armstrong

Publisher: Springer Science & Business Media

Published: 2001-05-31

Total Pages: 840

ISBN-13: 0306476304

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Principles of Forecasting: A Handbook for Researchers and Practitioners summarizes knowledge from experts and from empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. It applies to problems such as those in finance (How much is this company worth?), marketing (Will a new product be successful?), personnel (How can we identify the best job candidates?), and production (What level of inventories should be kept?). The book is edited by Professor J. Scott Armstrong of the Wharton School, University of Pennsylvania. Contributions were written by 40 leading experts in forecasting, and the 30 chapters cover all types of forecasting methods. There are judgmental methods such as Delphi, role-playing, and intentions studies. Quantitative methods include econometric methods, expert systems, and extrapolation. Some methods, such as conjoint analysis, analogies, and rule-based forecasting, integrate quantitative and judgmental procedures. In each area, the authors identify what is known in the form of `if-then principles', and they summarize evidence on these principles. The project, developed over a four-year period, represents the first book to summarize all that is known about forecasting and to present it so that it can be used by researchers and practitioners. To ensure that the principles are correct, the authors reviewed one another's papers. In addition, external reviews were provided by more than 120 experts, some of whom reviewed many of the papers. The book includes the first comprehensive forecasting dictionary.

Arthritis and Society
Arthritis and Society

Author: Nortin M. Hadler

Publisher: Elsevier

Published: 2013-09-03

Total Pages: 308

ISBN-13: 148319213X

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Arthritis and Society examines the interaction between the structure of our society and the impact of rheumatic diseases on the lifestyle of those afflicted. It has drawn the distinction between the private and public experience of illness in order to produce a comprehensive analysis of the impact of musculoskeletal disease on society. This book is organized into three main sections. Section 1 analyzes the personal experience of pain of the groups frequently afflicted and discusses the epidemiology and scope of the systemic rheumatic diseases. Section 2 views the plight of those suffering from rheumatic disease from a different perspective. Section 3 highlights the importance of appropriate care and of establishing a more compassionate society which can help lessen the impact of the disease. It also considers the role of rehabilitation. This book will be of interest to people dealing with studies on arthritis and other rheumatic disease and also those interested in understanding the impact on societal structure on healthcare issues.

Marketplace Dignity
Marketplace Dignity

Author: Cait Lamberton

Publisher: University of Pennsylvania Press

Published: 2024-06-04

Total Pages: 153

ISBN-13: 1613631766

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Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don’t know where to start or have struggled to get things right. In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so. Marketplace dignity is the idea that customers seek respect and recognition from the firms they interact with, not just rational or emotional benefits. Marketplace dignity appeals to humans’ sense of justice and goes to the essence of what makes customers human. It is also a powerful driver of their engagement, loyalty, and satisfaction. In this book, you will discover how to: + Apply the principles of marketplace dignity to the whole of the customer journey, from the pre-consumption phase to the post-consumption phase; + Design and deliver products, services, and experiences that respect your customers’ dignity and value as human beings; + Improve your performance using the Marketplace Dignity Framework, which is underpinned by representation, agency, and equality; and + Create a competitive edge and a positive social impact with marketplace dignity. Drawing on the authors’ rigorous research, as well as the successes and failures of companies around the world, from Fortune 100 companies to nonprofits to independent organizations, Marketplace Dignity will empower you to diagnose, understand, and enhance the way that you engage with your customer base across the entirety of their journey with your organization.