Participatory Communication Strategy Design
Participatory Communication Strategy Design

Author: Paolo Mefalopulos

Publisher: Food & Agriculture Org.

Published: 2004

Total Pages: 126

ISBN-13: 9789251052525

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This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.

Participatory Communication
Participatory Communication

Author: Thomas Tufte

Publisher: World Bank Publications

Published: 2009-07-02

Total Pages: 62

ISBN-13: 0821380109

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What do we mean when we say participatory communication? What are the practical implications of working with participatory communication strategies in development and social change processes? What experiences exists in practice that documents that participatory communication adds value to a development project or programme? The aim of this user guide on participatory communication is to provide answers to some of these questions. Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also non-governmental, that seek participatory approaches in their development initiative. This guide seeks to provide perspectives, tools and experiences regarding how to go about it with participatory communication strategies. It is conceived as a guide that hopefully can be of relevance and utility for development workers in the field. It is targeted at both at government and their officials, World Bank staff and at civil society.

Development Communication Sourcebook
Development Communication Sourcebook

Author: Paolo Mefalopulos

Publisher: World Bank Publications

Published: 2008-06-16

Total Pages: 266

ISBN-13: 0821375237

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The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.

Participatory Rural Communication Appraisal Starting with the People
Participatory Rural Communication Appraisal Starting with the People

Author: Chike Anyaegbunam

Publisher: Food & Agriculture Org.

Published: 2004

Total Pages: 176

ISBN-13: 9789251052518

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This handbook sets out a step-by-step procedure for planning and conducting evaluation of communication programmes with communities in a participatory way, in order to design effective communication for development programmes and initiatives. It can be used as a reference guide for conducting participatory rural communication appraisal (PRCA) in the field as well as a training guide for capacity building. It actively involves people in the research process to ensure that communication for development programmes are effective and relevant to their needs and preferences.

Communication for Rural Development
Communication for Rural Development

Author:

Publisher: Food & Agriculture Organization of the UN (FAO)

Published: 2014

Total Pages: 340

ISBN-13:

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"Today more than ever smallholders and rural communities require access to information and communication to make their voices heard and change their lives for the better. Communication for Development [ComDev] facilitates dialogue and collaborative action, combining participatory methods with communication tools ranging from community media to ICTs. This sourcebook is meant to equip development and communication professionals with a set of guidelines, illustrative experiences, reference materials, and learning tools to strategically apply communication in agriculture and rural development initiatives in various contexts around the world."--Publisher's description.

Entertainment-Education
Entertainment-Education

Author: Arvind Singhal

Publisher: Routledge

Published: 2012-12-06

Total Pages: 280

ISBN-13: 1135669430

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Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Handbook of Communication for Development and Social Change
Handbook of Communication for Development and Social Change

Author: Jan Servaes

Publisher: Springer

Published: 2020-06-09

Total Pages: 0

ISBN-13: 9789811520136

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This handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today. Hence, the question being addressed in this handbook is, is there a right communication strategy? Perspectives on sustainability, participation, and culture in communication have changed over time in line with the evolution of development approaches and trends, and in response to the need for effective applications of communication methods and tools to new issues and priorities. Divided into prominent themes comprising relevant chapters written by experts in the field and reviewed by renowned editors, the book addresses topics where communication and social change converge in both theory and praxis. Specific concerns and issues include food security, climate change, poverty reduction, health, equity and gender, sustainable development goals, and information and communication technologies (ICTs). The book shows how communication is essential at all levels of society. It helps readers understand the processes that underlie attitude change and decision-making and the work uses powerful models and methods to explain the processes that lead to sustainable development and social change. This is essential reading for academics and practitioners, students and policy makers alike.

Communication for Development and Social Change
Communication for Development and Social Change

Author: Jan Servaes

Publisher:

Published: 2008

Total Pages: 428

ISBN-13: 9788178297729

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This book deals with the processes required to facilitate the sharing of knowledge and effect positive developmental change. It is contextual and based on dialogue. The stakeholders' participation also needs to be promoted. This is essential in order to understand of their perceptions, perspectives, values, attitudes and practices so that these can be incorporated into the design and implementation of development initiatives. The book, for the most part, follows the two-way horizontal model of communication, but also makes use of the...

Development Communication
Development Communication

Author: Thomas L. McPhail

Publisher: John Wiley & Sons

Published: 2009-03-30

Total Pages: 256

ISBN-13: 9781444310733

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In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change. Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media

Architecture is Participation
Architecture is Participation

Author: Susanne Hofmann

Publisher: Jovis Verlag

Published: 2014

Total Pages: 0

ISBN-13: 9783868593471

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In our society there is an increasing demand for participation in shaping our built environment. Without civic participation, few major building projects can go ahead. Furthermore, the knowledge of the users with regard to utilization and how spaces are experienced is in fact an important tool for architects during the design process. This volume presents examples of successful participation, according to a method developed in the practice test, in which the focus is on communication about and by means of atmospheres. Realized pilot projects are supplemented by a wide range of participatory options-presented as practical guidelines that can be used for one's own individual purposes. Therefore the book invites direct application. Architecture Is Participation is not only targeted towards architects and architectural agents, but also towards communities, administrations, and especially the users of the city and architecture.