Pandeymonium
Pandeymonium

Author: Piyush Pandey

Publisher: Penguin UK

Published: 2016-01-27

Total Pages: 262

ISBN-13: 9352140044

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What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

30 Second Thrillers
30 Second Thrillers

Author: K V Sridhar

Publisher: Bloomsbury Publishing

Published: 2017-10-02

Total Pages: 401

ISBN-13: 9386250063

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The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.

The Furious Method
The Furious Method

Author: Tyson Fury

Publisher: Random House

Published: 2020-11-12

Total Pages: 304

ISBN-13: 1473584531

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The knock-out Sunday Times bestseller from BBC Sport Personality of the Year nominee, the People's Champion and Gypsy King: Tyson Fury ________________________________________ PICK YOURSELF UP OFF THE CANVAS. TRANSFORM YOUR BODY AND MIND. MAKE YOUR COMEBACK. ________________________________________ 'Tyson's story ranks as one of the greatest comebacks ever. Not just in sport.' Telegraph 'Full of tips on getting physically and mentally fitter ... a great antidote to battling lockdown blues.' Evening Standard From weighing twenty-eight stone and fighting a deep depression, to his amazing return to heavyweight champion of the world, Tyson opens up and share his inspiring advice and tips on diet, exercise regime, and his incredible journey back to a healthier body and mind. Frank, accessible and inspiring, The Furious Method is a feel-good and motivating tonic, full of inspirational advice for readers on how we can all improve our physical and mental health. And how we can all create a champion mind-set. Whatever your starting point or past set-backs, Tyson will show you how you can make your own comeback and start living your life to the fullest - fighting fit, mentally restored, and stronger than ever. ________________________________________ 'King of the ring ... king of how to make a regime work for you. [Passes] on the message without preaching, without lecturing' Chris Evans 'It's a very positive book, it's got some incredible things in here ... [this] book will help so many people' Roman Kemp 'A number of very useful tips ... A great example to anyone' Phillip Schofield 'It's a very open, honest book ... I think the advice in it is great.' Susanna Reid 'It's a great read ... a great book' Piers Morgan 'There's great humour in the book ... This is my favourite interview we've ever done' Holly Willoughby 'Inspirational ... must-have gift for Christmas' Alan Brazil 'The Furious Method is a feel-good and motivating tonic, full of inspirational advice for readers on how we can all improve our physical and mental health.' The Sportsman

Ogilvy on Advertising
Ogilvy on Advertising

Author: David Ogilvy

Publisher: Vintage

Published: 2013-09-11

Total Pages: 613

ISBN-13: 0804170053

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

The Girl In The Red Lipstick
The Girl In The Red Lipstick

Author: Ajay K Pandey

Publisher: Sristhi Publishers & Distributors

Published: 2021-08-13

Total Pages: 182

ISBN-13: 9390441315

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Arun is a bestselling author, and the heartthrob of thousands of readers. While on a book promotion tour, he is injured and agrees to call a masseuse. Little did he know that the masseuse would turn out to be someone with a secret! Arun sees a story in her, and in digging deeper, is amazed to discover her strength of character. Even though Lalita is a young survivor of human trafficking, she has unmatched determination. A single encounter with her makes Arun take decisions that he had never even thought of. He is willing to risk everything for her, his own life too. But the more he tries to help her, the deeper he drowns in the swamp. Will two broken people be able to heal each other? Will society ever accept a girl from the forbidden alleys of the city? The Girl in the Red Lipstick is a charming story of friendship, life and finding love where we least expect to.

The Secret Diary of World's Worst Genius
The Secret Diary of World's Worst Genius

Author: Paro Anand

Publisher: Penguin UK

Published: 2013-08-15

Total Pages: 103

ISBN-13: 9351181855

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I, Arjun Bhasin, am a genius. I’ve just been diagnosed with it. Once upon a time, I was an average Joe, neither at the top nor at the bottom. Heck, I was even the middle sibling! But all it took was one test, just one, to change my life. Suddenly, I was important. I was a GENIUS. Everyone was waiting anxiously to hear the pearls of wisdom that would drop from my mouth. Only one problem I didn’t know what I was a genius at. If you think geniuses have it all, I bet you haven’t met someone like me. I’d give anything to be a normal thirteen-year-old again. At least I wouldn’t be dragged everywhere, from museums to theatre classes to horse races, to find out my ‘geniosity’. At least my best friend wouldn’t act like I’ve got a contagious disease. At least I wouldn’t be a freak . . . Still want to know more? Take a peek into this secret diary to find out what happens when an ordinary boy suddenly becomes the World’s Worst Genius.

The Inner War
The Inner War

Author: Gerda Hartwich Robinson

Publisher: LULU Publishing

Published: 2013-11

Total Pages: 209

ISBN-13: 1483404277

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The tragedies of war don't end when the last bomb is dropped or the last prisoner freed; they continue in subtle but devastating ways. In The Inner War, author Gerda Hartwich Robinson narrates her story as a German survivor of World War II. She tells how her life's journey included hunger, fear, neglect, and physical and emotional abuse, and how she carried these injustices in her mind and body for many years, leading to debilitating back pain, headaches, panic attacks, depression, and feelings of inadequacy. In this memoir, Robinson describes how her spirit was devastated by hopelessness, and she entertained thoughts of suicide. The Inner War shares lessons she learned at a chronic pain rehabilitation center that allowed her to start on a path to peace and love. Praise for The Inner War "Gerda paints a true picture of a child's life during the war. Her book offers messages of hope and healing for anyone dealing with such a trauma growing up." -Marianne Kress, German World War II Survivor

In The Name Of Democracy
In The Name Of Democracy

Author: Bipan Chandra

Publisher: Penguin UK

Published: 2017-04-17

Total Pages: 479

ISBN-13: 9351188930

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‘When Jayaprakash Narayan, the leader of the JP movement in north India, pressed for the resignation of Prime Minister Indira Gandhi, it prompted her to impose internal Emergency. In this fascinating account, Bipan Chandra traces the events that led up to this moment and makes some startling revelations. He finds that there was a real danger of the JP movement turning fascist, given the fuzzy ideology of Total Revolution, its confused leadership and dependence on the RSS for its organization. At the same time, despite the authoritarianism inherent in the Emergency, particularly with the rising power of Sanjay Gandhi and his Youth Congress brigade, Indira Gandhi did end it and call for elections. Finely argued, incisive and original, this book offers significant insight into those turbulent years and joins the ever-relevant debate on the acceptable limits of popular protest in a democracy.

Hey, Whipple, Squeeze This
Hey, Whipple, Squeeze This

Author: Luke Sullivan

Publisher: John Wiley & Sons

Published: 2008-04-11

Total Pages: 347

ISBN-13: 0470267712

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In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

The Black Economy in India
The Black Economy in India

Author: Arun Kumar

Publisher: Penguin Books India

Published: 2017

Total Pages: 434

ISBN-13: 9780143028673

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In this book, the author critically examines the standard explanations for the causes and consequences of black income generation. His analysis lays bare the pernicious effects of black income on the macroeconomy and the resultant inefficiency, waste in the economy and society.