Packaging as an Effective Marketing Tool
Packaging as an Effective Marketing Tool

Author: Bill Stewart

Publisher: CRC Press

Published: 1995

Total Pages: 230

ISBN-13: 9781858020990

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Traditionally, packaging has been the responsibility of specialist designers and suppliers. And ensuring cost effective packaging has been left to production, purchasing and packaging engineering departments. The importance of brand values in packaging is now recognized. With the dominance of self-service outlets the pack is the "silent salesman." Its effective use is vital to a successful marketing strategy. Whether you are working on an existing or new product, or venturing into new markets, packaging is a critical consideration. It will enable you to direct the focus of packaging design to improve design and cut costs. Guidelines are contained for you to achieve the optimum balance between packaging costs and sales performance. You will be shown how to think through the options prior to and during design work as well as how to maximize your own vital contribution.

Strategic Innovative Marketing and Tourism
Strategic Innovative Marketing and Tourism

Author: Androniki Kavoura

Publisher: Springer Nature

Published: 2020-03-09

Total Pages: 1074

ISBN-13: 3030361268

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​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Multisensory Packaging
Multisensory Packaging

Author: Carlos Velasco

Publisher: Springer

Published: 2018-11-28

Total Pages: 381

ISBN-13: 3319949772

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This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

Essentials of Food Science
Essentials of Food Science

Author: Vickie A. Vaclavik

Publisher: Springer Science & Business Media

Published: 2007-12-03

Total Pages: 565

ISBN-13: 0387699406

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Essentials of Food Science covers the basics of foods, food science, and food technology. The book is meant for the non-major intro course, whether taught in the food science or nutrition/dietetics department. In previous editions the book was organized around the USDA Food Pyramid which has been replaced. The revised pyramid will now be mentioned in appropriate chapters only. Other updates include new photos, website references, and culinary alerts for culinary and food preparation students. Two added topics include RFID (Radio frequency ID) tags, and trans fat disclosures. Includes updates on: food commodities, optimizing quality, laws, and food safety.

Food Packaging
Food Packaging

Author: Michael Kontominas

Publisher: Nova Science Publishers

Published: 2012

Total Pages: 0

ISBN-13: 9781622573103

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The primary objective of food packaging is to contain and protect foodstuffs from physical, chemical and mostly microbiological spoilage. At the same time food packaging serves as a powerful marketing tool attracting the consumer with features such as easy opening and handling, information on the nutrient and caloric content of the contained product, instructions on the preparation and use of the package contents etc. It is difficult to imagine modern society without packaged goods. The authors/contributors of this book volume come from a variety of different backgrounds and are well respected each one in their own field of research. Their contributions have made the objective of the book possible. Professionals such as food scientists, packaging technologists and engineers as well as students engaging in food packaging and seeking to update their knowledge will find the contents of this book useful.

The Package as a Marketing Tool
The Package as a Marketing Tool

Author: Stanley Sacharow

Publisher:

Published: 1982-01-01

Total Pages: 206

ISBN-13: 9780801969546

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Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.