A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Apply design principles to your classes, preparing them for reuse. You will use package design principles to create packages that are just right in terms of cohesion and coupling, and are user- and maintainer-friendly at the same time. The first part of this book walks you through the five SOLID principles that will help you improve the design of your classes. The second part introduces you to the best practices of package design, and covers both package cohesion principles and package coupling principles. Cohesion principles show you which classes should be put together in a package, when to split packages, and if a combination of classes may be considered a "package" in the first place. Package coupling principles help you choose the right dependencies and prevent wrong directions in the dependency graph of your packages. What You'll LearnApply the SOLID principles of class designDetermine if classes belong in the same packageKnow whether it is safe for packages to depend on each other Who This Book Is For Software developers with a broad range of experience in the field, who are looking for ways to reuse,share, and distribute their code
Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. It teaches a simple ‘net’ construction system – a one-piece 2-D configuration of card seen when a 3-D package is opened out and flattened – which enables the designer to create a huge number of very strong 3-D packaging forms that are both practical and imaginative. Each chapter concludes with photographs and net drawings of 6–10 creative examples of packaging designs made using the principles outlined in the preceding chapter. Structural Packaging gives the reader an understanding of the underlying principles of packaging construction and the technical knowledge and confidence to develop a greater number of their own unusual and innovative designs than any comparable book. Download the crease diagrams from the book for free at www.laurenceking.com
The essential packaging design resource, now with more patterns than ever! For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges. This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs, including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be scaled to suit particular specifications—many are easily converted to alternate uses—and most details are easily customizable. Features of this Fourth Edition include: More than 55 new patterns added to this edition—over 600 patterns in all A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, rigid boxes, corrugated containers, and point-of-purchase displays Proven, scalable patterns that save hours of research and trial-and-error design Packaging patterns that are based on the use of 100% recyclable materials Includes access to a password protected website that contains all 600+ patterns in digital form for immediate use Comprehensive and up to date, The Packaging Designer's Book of Patterns, Fourth Edition enables packaging, display, and graphic designers and students to achieve project-specific design objectives with precision and confidence.
This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.
Both a handbook for practitioners and a text for use in teaching electronic packaging concepts, guidelines, and techniques. The treatment begins with an overview of the electronics design process and proceeds to examine the levels of electronic packaging and the fundamental issues in the development
With the continuous development of science and technology, human has stepped into an era of experience economy and interactivity has received more attention. The use of interactivity in packaging design can cause users' emotional interaction, thus generating the will to purchase, which is the significance of interactive packaging design. This book introduces what's interactive packaging, its types, functions, generated background, design principles, design factors, how to establish an interactive relationship, and the application of new technology and new materials in interactive packaging design through a combination of text and pictures. Detailed interactive principle analyses are included in a large amount of design cases for readers to understand interactive packaging design and enable them to create user-attractive interactive packaging design works.
This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles. It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first concept to final production. The book is organized into two distinct sections embracing first the theory, including many case studies, and then the practice of eco-friendly packaging design. In the first part of the book, after introducing the student to the background of packaging design and its purpose, the author focuses on issues of sustainability. Through a series of case studies and interviews he looks at some of the companies that are leading the way in sustainable packaging. The second part of the book provides practical information on creating eco-friendly packaging and follows various projects through, step by step.
Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.