Dynamic Pricing and Inventory Management in the Presence of Online Reviews

Dynamic Pricing and Inventory Management in the Presence of Online Reviews

Author: Nan Yang

Publisher:

Published: 2018

Total Pages: 38

ISBN-13:

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We study the joint pricing and inventory management problem in the presence of online customer reviews. Customers who purchase the product may post reviews that would influence future customers' purchasing behaviors. Under the common practice of customer-generated reviews on e-commerce platforms, rigorous investigation of their operational implications offers valuable insights and guidance for both the research community and practitioners. We develop a stochastic joint pricing and inventory management model to characterize the optimal policy in the presence of online reviews. We show that a rating-dependent base-stock/list-price policy is optimal. Interestingly, the inventory dynamics of the firm do not influence the optimal policy as long as the initial inventory is below the initial base-stock level. Hence, we can reduce the dynamic program that characterizes the optimal policy to one with a single-dimensional state-space (the aggregate net rating). The presence of online reviews gives rise to the trade-off between generating current profits and inducing future demands, thus having several important implications upon the firm's operations decisions. First, online reviews drive the firm to deliver a better service and attract more customers to post a review. Hence, the safety-stock and base-stock levels are higher in the presence of online reviews. Second, the evolution of the aggregate net rating process follows a mean-reverting pattern: When the current rating is low (resp. high), it has an increasing (resp. decreasing) trend in expectation. Third, although myopic profit optimization leads to significant optimality losses in the presence of online reviews, balancing the current profits and near-future demands suffices to exploit the network effect induced by online reviews. We propose a dynamic look-ahead heuristic policy that well leverages this idea and achieves small optimality gaps which decay exponentially in the length of the look-ahead time-window.


Dynamic Pricing Under Demand Uncertainty in the Presence of Strategic Consumers

Dynamic Pricing Under Demand Uncertainty in the Presence of Strategic Consumers

Author: Yinhan Meng

Publisher:

Published: 2011

Total Pages: 96

ISBN-13:

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We study the effect of strategic consumer behavior on pricing, inventory decisions, and inventory release policies of a monopoly retailer selling a single product over two periods facing uncertain demand. We consider the following three-stage two-period dynamic pricing game. In the first stage the retailer sets his inventory level and inventory release policy; in the second stage the retailer faces uncertain demand that consists of both myopic and strategic consumers. The former type of consumers purchase the good if their valuations exceed the posted price, while the latter type of consumers consider future realizations of prices, and hence their future surplus, before deciding when to purchase the good; in the third stage, the retailer releases its remaining inventory according to the release policy chosen in the first stage. Game theory is employed to model strategic decisions in this setting. Each of the strategies available to the players in this setting (the consumers and the retailer) are solved backward to yield the subgame perfect Nash equilibrium, which allows us to derive the equilibrium pricing policies. This work provides three primary contributions to the fields of dynamic pricing and revenue management. First, if, in the third stage, inventory is released to clear the market, then the presence of strategic consumers may be beneficial for the retailer. Second, we find the optimal inventory release strategy when retailers have capacity limitation. Lastly, we numerically demonstrate the retailer's optimal decisions of both inventory level and the inventory release strategy. We find that market clearance mechanism and intermediate supply strategy may emerge as the retailers optimal choice.


The Oxford Handbook of Pricing Management

The Oxford Handbook of Pricing Management

Author: Özalp Özer

Publisher: Oxford University Press (UK)

Published: 2012-06-07

Total Pages: 977

ISBN-13: 0199543178

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A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.


Optimal Policies for Dynamic Pricing and Inventory Control with Nonparametric Censored Demands

Optimal Policies for Dynamic Pricing and Inventory Control with Nonparametric Censored Demands

Author: Boxiao Chen

Publisher:

Published: 2020

Total Pages: 0

ISBN-13:

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We study the fundamental model in joint pricing and inventory replenishment control under the learning-while-doing framework, with T consecutive review periods and the firm not knowing the demand curve a priori. At the beginning of each period, the retailer makes both a price decision and an inventory order-up-to level decision, and collects revenues from consumers' realized demands while suffering costs from either holding unsold inventory items, or lost sales from unsatisfied customer demands. We make the following contributions to this fundamental problem as follows:1. We propose a novel inversion method based on empirical measures to consistently estimate the difference of the instantaneous reward functions at two prices, directly tackling the fundamental challenge brought by censored demands, without raising the order-up-to levels to unnaturally high levels to collect more demand information. Based on this technical innovation, we design bisection and trisection search methods that attain an O(T^{1/2}) regret, assuming the reward function is concave and only twice continuously differentiable.2. In the more general case of non-concave reward functions, we design an active tournament elimination method that attains O(T^{3/5}) regret, based also on the technical innovation of consistent estimates of reward differences at two prices.3. We complement the O(T^{3/5}) regret upper bound with a matching Omega(T^{3/5}) regret lower bound. The lower bound is established by a novel information-theoretical argument based on generalized squared Hellinger distance, which is significantly different from conventional arguments that are based on Kullback-Leibler divergence. This lower bound shows that no learning-while-doing algorithm could achieve O(T^{1/2}) regret without assuming the reward function is concave, even if the sales revenue as a function of demand rate or price is concave.Both the upper bound technique based on the "difference estimator" and the lower bound technique based on generalized Hellinger distance are new in the literature, and can be potentially applied to solve other inventory or censored demand type problems that involve learning.


Behavioral Consequences of Dynamic Pricing

Behavioral Consequences of Dynamic Pricing

Author: David Prakash

Publisher: BoD – Books on Demand

Published: 2022-08-19

Total Pages: 155

ISBN-13: 3756863514

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Digital technologies are driving the application of dynamic pricing. Today, this pricing strategy is used not only for perishable products such as flights or hotel rooms, but for almost any product or service category. With dynamic pricing, retailers frequently adjust their prices over time to respond to factors such as demand, their supply and that of competitors, or the time of sale. Additionally, dynamic pricing allows retailers to take advantage of a large share of consumers' willingness to pay while avoiding losses from unsold products. Ultimately, this can lead to an increase in revenue and profit. However, the application of dynamic pricing comes with great challenges. In addition to the technological implementation, companies have to take into account that dynamic pricing can cause complex and unintended behavioral consequences on the consumer side. The key objective of this dissertation is to provide a deeper understanding of the impact of dynamic pricing on consumer behavior. To this end, this dissertation presents insights from four perspectives. First, how reference prices as a critical component in purchase decisions are operationalized. Second, how customers search for products priced dynamically, differentiated by business and private customers, as well as by different devices used for the search. Third, whether and how dynamic pricing influences the impact of internal reference prices on purchase decisions. Finally, this dissertation demonstrates that consumers perceive price changes as personalized in different purchase contexts, leading to reduced perceptions of fairness and undesirable behavioral consequences.


Research Handbook on Inventory Management

Research Handbook on Inventory Management

Author: Jing-Sheng J. Song

Publisher: Edward Elgar Publishing

Published: 2023-08-14

Total Pages: 565

ISBN-13: 180037710X

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This comprehensive Handbook provides an overview of state-of-the-art research on quantitative models for inventory management. Despite over half a century’s progress, inventory management remains a challenge, as evidenced by the recent Covid-19 pandemic. With an expanse of world-renowned inventory scholars from major international research universities, this Handbook explores key areas including mathematical modelling, the interplay of inventory decisions and other business decisions and the unique challenges posed to multiple industries.


Optimal Control and Dynamic Games

Optimal Control and Dynamic Games

Author: Christophe Deissenberg

Publisher: Springer Science & Business Media

Published: 2005-11-03

Total Pages: 351

ISBN-13: 0387258051

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Optimal Control and Dynamic Games has been edited to honor the outstanding contributions of Professor Suresh Sethi in the fields of Applied Optimal Control. Professor Sethi is internationally one of the foremost experts in this field. He is, among others, co-author of the popular textbook "Sethi and Thompson: Optimal Control Theory: Applications to Management Science and Economics". The book consists of a collection of essays by some of the best known scientists in the field, covering diverse aspects of applications of optimal control and dynamic games to problems in Finance, Management Science, Economics, and Operations Research. In doing so, it provides both a state-of-the-art overview over recent developments in the field, and a reference work covering the wide variety of contemporary questions that can be addressed with optimal control tools, and demonstrates the fruitfulness of the methodology.


Retail Supply Chain Management

Retail Supply Chain Management

Author: Narendra Agrawal

Publisher: Springer

Published: 2015-04-20

Total Pages: 454

ISBN-13: 1489975624

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This new edition focuses on three crucial areas of retail supply chain management: (1) empirical studies of retail supply chain practices, (2) assortment and inventory planning and (3) integrating price optimization into retail supply chain decisions. The book has been fully updated, expanding on the distinguishing features of the original, while offering three new chapters on recent topics which reflect areas of great interest and relevance to the academic and professional communities alike - inventory management in the presence of data inaccuracies, retail workforce management, and fast fashion retail strategies. The innovations, lessons for practice, and new technological solutions for managing retail supply chains are important not just in retailing, but offer crucial insights and strategies for the ultimate effective management of supply chains in other industries as well. The retail industry has emerged as a fascinating choice for researchers in the field of supply chain management. It presents a vast array of stimulating challenges that have long provided the context of much of the research in the area of operations research and inventory management. However, in recent years, advances in computing capabilities and information technologies, hyper-competition in the retail industry, emergence of multiple retail formats and distribution channels, an ever increasing trend towards a globally dispersed retail network, and a better understanding of the importance of collaboration in the extended supply chain have led to a surge in academic research on topics in retail supply chain management. Many supply chain innovations (e.g., vendor managed inventory) were first conceived and successfully validated in this industry, and have since been adopted in others. Conversely, many retailers have been quick to adopt cutting edge practices that first originated in other industries. Retail Supply Chain Management: Quantitative Models and Empirical Studies, 2nd Ed. is an attempt to summarize the state of the art in this research, as well as offer a perspective on what new applications may lie ahead.


Optimal Control Theory

Optimal Control Theory

Author: Suresh P. Sethi

Publisher: Springer Nature

Published: 2022-01-03

Total Pages: 520

ISBN-13: 3030917452

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This new 4th edition offers an introduction to optimal control theory and its diverse applications in management science and economics. It introduces students to the concept of the maximum principle in continuous (as well as discrete) time by combining dynamic programming and Kuhn-Tucker theory. While some mathematical background is needed, the emphasis of the book is not on mathematical rigor, but on modeling realistic situations encountered in business and economics. It applies optimal control theory to the functional areas of management including finance, production and marketing, as well as the economics of growth and of natural resources. In addition, it features material on stochastic Nash and Stackelberg differential games and an adverse selection model in the principal-agent framework. Exercises are included in each chapter, while the answers to selected exercises help deepen readers’ understanding of the material covered. Also included are appendices of supplementary material on the solution of differential equations, the calculus of variations and its ties to the maximum principle, and special topics including the Kalman filter, certainty equivalence, singular control, a global saddle point theorem, Sethi-Skiba points, and distributed parameter systems. Optimal control methods are used to determine optimal ways to control a dynamic system. The theoretical work in this field serves as the foundation for the book, in which the author applies it to business management problems developed from his own research and classroom instruction. The new edition has been refined and updated, making it a valuable resource for graduate courses on applied optimal control theory, but also for financial and industrial engineers, economists, and operational researchers interested in applying dynamic optimization in their fields.