Operation Job Search
Operation Job Search

Author: John Henry Weiss

Publisher: Simon and Schuster

Published: 2016-02-16

Total Pages: 544

ISBN-13: 1510701567

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Operation Job Search is the ultimate guide for US military veterans seeking employment after discharge. It provides information about the civilian workforce, rubrics for navigating one’s career, and a list of essential resources to consult during the job search. Also included are sections dedicated specifically to suggestions and resources available to female veterans. Weiss explains that hiring managers and human resources directors hire veterans who make the effort to build a professional relationship. He discusses the importance of leaving the house and meeting employers at venues such as job fairs, trade shows, office parks, and even Starbucks. Weiss offers practical instructions and crucial tips, such as: Establish an operations center (home office) for job hunting Don’t be afraid to make cold calls Dress appropriately for job interviews and practice communicating in civilian-speak, not military jargon Target military-friendly companies that value the skills of returning military personnel If you are a US military veteran searching for a job, Operation Job Search will guide you every step of the way—from translating your skills into civilian-speak to negotiating your contract.

Digital Marketing
Digital Marketing

Author: Alan Charlesworth

Publisher: Routledge

Published: 2018-02-02

Total Pages: 383

ISBN-13: 1351707647

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As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical – rather than purely theoretical – nature of the book means that it will be equally useful in both training and self-learning scenarios. After reading this book - and completing the exercises within it - the reader will be equipped to undertake any digital marketing role within a variety of organizations. The practical case-study exercises - based on theory and recognized good practice - will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. A key aspect to this digital marketing book is the use of a number of bespoke case studies that are designed to make clear how the impact of each online application varies between organizations and markets. For each section of every chapter there is a case study question that is pertinent to that subject - though readers are welcome to switch case studies for each question if they so wish, or even substitute their own organization. This makes the book an excellent text for work-based learning programmes such as Degree Apprenticeships. As the subject has evolved in recent years, so too has the structure of the third edition of this book. The book is now in two distinct parts. Part I considers the environment in which digital marketing is practised, digital buyer behaviour and has a chapter that includes sections covering strategic digital issues such as content marketing, attribution, influencers and digital marketing objectives. Part II replicates the successful structure of the first two editions of the book by having chapters devoted to the key elements of operational digital marketing. Essential updates made necessary by both technology and consumer behaviour are made to all elements, but specifically to programmatic advertising and marketing on social media. There is also the addition of a chapter devoted to e-metrics and online analytics. Online support and subject updates that both complement and enhance each chapter’s content can be found on the author’s website at AlanCharlesworth.com/DigitalMarketing.

Effective Management
Effective Management

Author: Dietmar Sternad

Publisher: Bloomsbury Publishing

Published: 2019-10-30

Total Pages: 790

ISBN-13: 1350304557

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This brand new textbook has been designed to help your students to acquire or enhance their abilities in leading and developing themselves, others, and organizations. Grounded in the findings of both classic and recent management and leadership research, it translates the theory into rigorous yet practical advice so that students will have the skills to manage effectively and sustainably. The book takes an innovative learner-centric approach, structured around different levels of management from individual effectiveness, through to interpersonal effectiveness, and then team and organizational effectiveness. With a global focus, lively writing style, and an eye on current and future developments, it provides a succinct, accessible, and engaging look at what it means to be a manager. Thanks to its extensive features from thought-provoking questions to global case studies, this textbook will provide you with all the necessary tools to run an introductory management course which prepares students for the managerial challenges of the 21st century.

Catching Thunder
Catching Thunder

Author: Eskil Engdal

Publisher: Zed Books Ltd.

Published: 2018-03-15

Total Pages: 321

ISBN-13: 1786990903

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December, 2014: In the forbidding waters off Antarctica, Captain Hammarstedt of the Bob Barker sets off on a voyage unlike any seen before. Across ten thousand miles of hazardous seas, Hammarstedt’s crew will relentlessly pursue the Thunder – an infamous illegal fishing ship – for what will become the longest chase in maritime history. Wanted by Interpol, the Thunder has for years evaded justice: hunting endangered species and accumulating millions in profits. The authors follow this incredible expedition from the beginning. But even as seasoned journalists, they cannot anticipate what the chase will uncover, as the wake of the Thunder leads them on the trail of criminal kingpins, rampant corruption, modern slavery and an international community content to turn a blind eye. Very soon, catching Thunder becomes not only a chase but a pursuit of the truth itself – and a symbolic race to preserve the well-being of our planet. A Scandinavian bestseller, Catching Thunder is a remarkable true story of courage and perseverance, and a wake-up call to act against the destruction of our environments.

Designing Zero Carbon Buildings
Designing Zero Carbon Buildings

Author: Ljubomir Jankovic

Publisher: Taylor & Francis

Published: 2024-06-17

Total Pages: 417

ISBN-13: 1003822525

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In this significantly revised third edition, Designing Zero Carbon Buildings combines embodied and operational emissions into a structured approach for achieving zero emissions by a specific year with certainty. Simulation and quantitative methods are introduced in parallel with analogue scale models to demonstrate how things work in buildings. Where equations are provided, this is also explained with common analogue objects, pictures, and narratives. A Zero Equation introduced in this book is not only explained as an equation but also as an analogy with a jam jar and spoons, making the book accessible for a range of audiences. Tasks for simple experiments, exercises, discussion questions, and summaries of design principles are provided in closing lines of chapters. This book introduces new case studies, in addition to an updated case study of the Birmingham Zero Carbon House, applying embodied and operational emissions to assess their status using the Zero Equation. The approach introduced brings about a sense of realism into what true zero emissions mean. Written for students, educators, architects, engineers, modellers, practising designers, sustainability consultants, and others, it is a major positive step towards design thinking that makes achieving zero carbon emissions a reality.

Internships, Employability and the Search for Decent Work Experience
Internships, Employability and the Search for Decent Work Experience

Author: Andrew Stewart

Publisher: Edward Elgar Publishing

Published: 2021-06-25

Total Pages: 384

ISBN-13: 1800885040

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This groundbreaking book examines the growing phenomenon of internships and the policy issues they raise, during a time when internships or traineeships have become an important way of transitioning from education into paid work.

Integrated Digital Marketing in Practice
Integrated Digital Marketing in Practice

Author: Andrew Corcoran

Publisher: Cambridge University Press

Published: 2023-04-13

Total Pages: 343

ISBN-13: 1009204351

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Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.

Crisis in Higher Education
Crisis in Higher Education

Author: Mark A. Vonderembse

Publisher: CRC Press

Published: 2017-10-24

Total Pages: 350

ISBN-13: 1315393522

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While many students, parents, educators, and organizations who hire their graduates hold US universities in high regard, the cost of higher education has risen much faster than the rate of inflation. High costs, in turn, have severely limited access to higher education for large portions of the US population or caused graduates and those who fall short of graduation to face substantial student loan debt. This book examines the root causes of these underlying problems and offers a comprehensive, easy-to-understand, high-impact solution. The book identifies actions that improve higher education outcomes including lower tuition costs, better access for student from low and middle income homes, faster throughput, fewer dropouts, and better job opportunities for graduates. It links a real and implementable solution to the underlying problems and their root causes. Upon finishing this book, readers should understand why the performance of higher education needs to improve and have solid ideas about how to fix it. The book focuses on public universities, but the ideas discussed are also applicable to private for-profit and not-for-profit universities. The writing style is simple and direct.